monishatripathi.blogspot.com

Market Scope

Marketing is a world of organized chaos. Unpredictable, volatile, beautiful. The way that consumers see the world, the effect that pop culture and trends have on them, all of these things are what catch my attention and inspire my creativity in marketing. Here, you too can discover how marketing and consumer behavior fits into every facet of the daily life that you lead. Of course, these are all my opinions. If you don't agree, say something!

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Market Scope | monishatripathi.blogspot.com Reviews

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Marketing is a world of organized chaos. Unpredictable, volatile, beautiful. The way that consumers see the world, the effect that pop culture and trends have on them, all of these things are what catch my attention and inspire my creativity in marketing. Here, you too can discover how marketing and consumer behavior fits into every facet of the daily life that you lead. Of course, these are all my opinions. If you don't agree, say something!

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Market Scope | monishatripathi.blogspot.com Reviews

https://monishatripathi.blogspot.com

Marketing is a world of organized chaos. Unpredictable, volatile, beautiful. The way that consumers see the world, the effect that pop culture and trends have on them, all of these things are what catch my attention and inspire my creativity in marketing. Here, you too can discover how marketing and consumer behavior fits into every facet of the daily life that you lead. Of course, these are all my opinions. If you don't agree, say something!

INTERNAL PAGES

monishatripathi.blogspot.com

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Market Scope: November 2009

http://monishatripathi.blogspot.com/2009_11_01_archive.html

Monday, November 23, 2009. Barbie is still exploiting her fame. I just read an article on Brand Freak that reports on Barbie's 50th birthday and expansion into printed books and films. . My first thought: kids today still want to play with Barbie? 160;She's not a video game. wouldn't that equal boring in today's kid's mind? Link to article: http:/ www.brandfreak.com/2009/11/barbie-continues-to-celebrate-her-50th-birthday-in-very-high-style.html. Sunday, November 15, 2009. Are we living in The Matrix?

2

Market Scope: April 2010

http://monishatripathi.blogspot.com/2010_04_01_archive.html

Saturday, April 3, 2010. Lately there have been several ads running that send the message "you told us we sucked, now we're better". The two that come to mind most immediately are the ads for Dominos' new recipe and Microsoft's new Windows operating system. Subscribe to: Posts (Atom). I love pop culture and fashion, and I live for watching trends as they struggle to thrive in such a crowded marketplace (I know that sounded too rehearsed, but it's so pathetically true). I'm a student at the University...

3

Market Scope: December 2009

http://monishatripathi.blogspot.com/2009_12_01_archive.html

Tuesday, December 8, 2009. Finally taking a stand. For so long, consumers and advertisers have said that the overly-sexualized media in America needs to change, but nobody besides Dove has really made any solid effort to do anything. Here's the article on BrandWeek. Subscribe to: Posts (Atom). Send me an email! View my complete profile. Finally taking a stand.

4

Market Scope: The future of "ad" sales

http://monishatripathi.blogspot.com/2010/02/future-of-ad-sales.html

Sunday, February 28, 2010. The future of "ad" sales. How many of us watch primetime TV when it airs? Many traditional advertisers know that in-your-face product placement turns consumers off rather than portray a meaningful brand presence, but I think there is something to say for proper brand placement. As long as the placement is integrated well, consumers will pay attention. and they might not even know it! 160;There are plenty of prime time television shows that have done this well. 160;Manolo Blahn...

5

Market Scope: July 2009

http://monishatripathi.blogspot.com/2009_07_01_archive.html

Wednesday, July 29, 2009. What should the message be? With the unemployment rate in the U.S. so high right now, many brands are unleashing ads that emphasize getting back on your feet or rising above debt. And many of them are price-centric, emphasizing lower prices. But I wonder: should brands be trying to remind the consumer that now is the best time to remember what life is really about? Remember the Hasbro Family Game Night ads? Monday, July 20, 2009. Michael Jackson’s death has been less about...

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Thursday, May 13, 2010. New Wave of Education. This is awesome: http:/ www.nytimes.com/2010/05/13/business/media/13adco.html? Check out the program website. it's a little lacking in content, but it's a nice introduction. http:/ bdw.colorado.edu/. Tuesday, May 11, 2010. Even more non-traditional advertising. And we thought we had a handle on new advertising techniques. This new wave of nontraditional advertising in the digital world is certainly a testament to the constant evolution of modern day marketing.

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