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analytics | morethandm.com
http://morethandm.com/analytics
Google Analytics Just Got Awesomer. On Oct 23, 2013. Hello marketeers. You may have noticed some changes to Google Analytics recently. It’s all part of Google’s quest to change everything so frequently you can’t figure out how to use anything! Just kidding, it’s actually awesome. Even awesomer than before, in fact. Let’s get to the most exciting and game-changing update right away: Advanced Segments. Unsubscribe Rates They’re Higher Than You Think. On Jul 10, 2013. On Jun 13, 2013. On Apr 8, 2013. Defini...
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content | morethandm.com
http://morethandm.com/content
Planning for Better Websites. On Sep 23, 2013. Bright Horizons Of course I had to brag about our pilot site on our new EMS web system, right? Step one of a long and exciting journey has finally begun. So here goes… http:/ procurecondm.wbresearch.com/ Okay now that’s out of the way, so I’d like to talk about where I see our sites going from here. WBR Digital: New Inventory and Incredible Customer Experience. On Aug 13, 2013. Hi All: I know you’re very busy so I’ll get right to the point! On May 8, 2013.
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spex-mktg | morethandm.com
http://morethandm.com/spex-mktg
100,000USD in Benchmarking Study Sponsorships! On May 8, 2013. We’re turning 5 of our benchmarking reports into a sponsorship vehicle, and they are here to stay! History: We were hunting around for content, and Interlog had a sponsored onsite polling survey that fit the bill! Quickly, the Benchmarking Study was born. It also picked up one of the highest totals of content of downloads. What else can we do to boost our Spex Marketing campaigns? On May 8, 2013. On Aug 3, 2012. On Jul 2, 2012. A key priority...
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dept-updates | morethandm.com
http://morethandm.com/dept-updates
Update on SKY Development Projects. On Aug 13, 2013. I hope everyone’s aware now that there are a couple of development projects the Sky team are working on which will be rolled out in Q4: Siebel eMail Marketing, Sales Interface Redesign and Lead Scoring. Siebel eMail Marketing We are moving from using Eloqua as our eMail vendor, to Siebel eMail Marketing, so our. WBR Digital: New Inventory and Incredible Customer Experience. On Aug 13, 2013. Baaaack in the USaaayyy. On Jul 11, 2013. On Jul 10, 2013.
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lead-genlr | morethandm.com
http://morethandm.com/lead-genlr
Use Surveys To Up Your Conversion Rates. On Aug 13, 2013. Our biggest job as marketers right now is generating sales ready leads. We look to convert non interested or aware to aware, aware to content downloads, content to pdf, pdf to active, active to delegate/sponsor or some variation wherein a lead skips all that middle stuff and goes straight to the bottom of the funnel. How to structure the lead gen team to avoid the I got bad leads speech. On Jul 11, 2013. Post Show Reports for DLS? On Nov 12, 2012.
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sky | morethandm.com
http://morethandm.com/sky
On Oct 23, 2013. Hi All, As many of you are aware of, we are working on exciting changes in Sky, including a brand new eMail sytem to replace Eloqua, improvements in the Sales areas and moving our infrastructure to the cloud (AWS – Amazon Web Services). I’d like to give you a status report of where we are. Update on SKY Development Projects. On Aug 13, 2013. Segments, Schmegments…. On Jul 10, 2013. Unsubscribe Rates They’re Higher Than You Think. On Jul 10, 2013. If like us, you’ve not been too concerned...
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customer-service | morethandm.com
http://morethandm.com/customer-service
Update on SKY Development Projects. On Aug 13, 2013. I hope everyone’s aware now that there are a couple of development projects the Sky team are working on which will be rolled out in Q4: Siebel eMail Marketing, Sales Interface Redesign and Lead Scoring. Siebel eMail Marketing We are moving from using Eloqua as our eMail vendor, to Siebel eMail Marketing, so our. What makes a WBR event so valuable? On Apr 27, 2012. What are we doing to provide a good delegate experience? On Feb 28, 2012. On Jun 28, 2011.
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social-media | morethandm.com
http://morethandm.com/social-media
B2B Toolkit Part 1. Social Media. On Oct 24, 2013. We all know that effective communication is vital for success within our sector. Since events is an industry that sells an intangible experience, through communicating effectively we can offer tangible cues about those intangible experiences. In part one of my B2B toolkit I’m going to talk about Social Media and how we can optimise LinkedIn,. Here is a quick way to get both and more. On Nov 12, 2012. SEO is Dead. Long Live SEO! On Nov 12, 2012. Yes, we a...
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seoppc | morethandm.com
http://morethandm.com/seoppc
Working with Multilingual Sites. On Sep 23, 2013. Hi All, I thought of writing this blog post to bring tips and best practices to all marketing managers that are currently working or need to work with multilingual sites. I know the difficulties there are in ranking and working with multilingual sites as I personally worked with various languages I do not speak, German,. What is Microdata and how it boosts traffic. On Aug 13, 2013. Microdata is a specification that defines how to add semantic. Calls to Ac...