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Mail Messenger: March 2009
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Monday, March 30, 2009. USPS postage rates are set to increase in May. Its official, the USPS just announced a rate change on postage that becomes effective on May 11, 2009. The biggest change is that the price of a 1-ounce, First-Class stamp will increase from 42¢ to 44¢, and other USPS mailing service prices will increase as well. So what does this mean to the direct mailer? For more information, see the USPS website at www.usps.com/prices/pricechanges.htm. Links to this post. If your direct mail campa...
mailmessenger.blogspot.com
Mail Messenger: August 2009
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Tuesday, August 18, 2009. What is the difference in delivery times between postage rates. Choosing between postage classes can be a confusing thing. Just how speedy is First Class mail in comparison to Standard Mail? Links to this post. Tuesday, August 11, 2009. Great marketing is never done. Trial and error is really the only way to know. Stay open-minded. A medium that you may think is ineffective might just work really well and vice versa. Once you have determined which medium to try, make sure you th...
mailmessenger.blogspot.com
Mail Messenger: October 2009
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Friday, October 16, 2009. Why you should provide CMYK files for print. We’ve seen it dozens of times. Clients who supply RGB artwork often find that the color on their finished piece has shifted. The fact is that all full-color print files should be created and supplied to your printer in CMYK. There are cut-and-dry reasons for this. Lets take a minute and try to unravel why CMYK is king of print. First, lets define the key players when it comes to color:. Edit your photos in RGB, but place them in CMYK.
mailmessenger.blogspot.com
Mail Messenger: Great marketing is never done
http://mailmessenger.blogspot.com/2009/08/great-marketing-is-never-done.html
Tuesday, August 11, 2009. Great marketing is never done. So many businesses only give their marketing serious thought when times are tough. This thinking is not sound because marketing takes time to take effect, and if you wait until you need instant results you will have waited too long. In order to grow a strong organization, you must create an ongoing marketing plan that works seamlessly. Your marketing must be a continual process. When you have found a mix of media that works for you, put a plan in p...
mailmessenger.blogspot.com
Mail Messenger: June 2009
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Monday, June 15, 2009. Are you mailing to the right people? You must carefully plan your mailing list—it is the make-or-break factor of your mailing. In fact, in today’s penny-pinching economy, paying closer attention to your mailing list is a great way to start saving money on your mailing. Mailing to the wrong people, duplicate addresses or invalid addresses can all add up to a sizable waste of print, production and postage costs. Do you have prospects who refuse to convert to customers? Once your mail...
mailmessenger.blogspot.com
Mail Messenger: Why you should provide CMYK files for print
http://mailmessenger.blogspot.com/2009/10/why-you-should-provide-cmyk-files-for.html
Friday, October 16, 2009. Why you should provide CMYK files for print. We’ve seen it dozens of times. Clients who supply RGB artwork often find that the color on their finished piece has shifted. The fact is that all full-color print files should be created and supplied to your printer in CMYK. There are cut-and-dry reasons for this. Lets take a minute and try to unravel why CMYK is king of print. First, lets define the key players when it comes to color:. Edit your photos in RGB, but place them in CMYK.
mailmessenger.blogspot.com
Mail Messenger: What is the difference in delivery times between postage rates
http://mailmessenger.blogspot.com/2009/08/what-is-difference-in-delivery-times.html
Tuesday, August 18, 2009. What is the difference in delivery times between postage rates. Choosing between postage classes can be a confusing thing. Just how speedy is First Class mail in comparison to Standard Mail? Subscribe to: Post Comments (Atom). United Printing and Mailing. Jay Reardon Healthcare Development Program. Dental Mail Made Simple Program. Mortgage Mail Made Simple Program. Subscribe in a reader. Subscribe to Mail Messenger by Email.
mailmessenger.blogspot.com
Mail Messenger: February 2009
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Friday, February 27, 2009. Putting the puzzle together. Believe it or not, direct mail design is much less about creativity and much more about the architecture of information. For this reason, we compare it to putting together a puzzle. Whether you design your mail piece yourself, or contract it out to a third-party designer, it is in your best interest to make sure you have all of the pieces of the puzzle before you start setting up your mailer. Links to this post. Monday, February 16, 2009. The human ...