socialvideowatch.com
Report Sheds Light on State of Video Marketing : Social Video Watch
http://www.socialvideowatch.com/2013/12/26/report-sheds-light-on-2013-video-marketing-strengths-and-weaknesses
Revealing the potential of Social Video. Report Sheds Light on State of Video Marketing. Bull; December 26, 2013. Bull; 2 Comments. 2013 Video Marketing Survey. Written and published by the Web Video Marketing Council. And co-sponsored by ReelSEO is painting a picture of a growing online video world that has plenty of room to grow and mature. 71% of surveyed marketers said they will increase spending on video marketing this year.”. Under this prism, it is comforting that 93% of respondents intend to use ...
socialvideowatch.com
Walmart Image Campaign Misses Target on YouTube : Social Video Watch
http://www.socialvideowatch.com/2014/04/21/walmart-image-campaign-misses-target-on-youtube
Revealing the potential of Social Video. Walmart Image Campaign Misses Target on YouTube. Bull; April 21, 2014. Bull; 0 Comments. Larger companies often have the greatest difficulty integrating social media into their communication strategies. And Walmart is not exception. Like most companies, the largest retailer in the world wants to be present on the biggest social video platform in the world, but it doesn’t understand what it should be doing there. A YouTube Channel Rebranded around a New Campaign.
socialvideowatch.com
How one Pharma Established its Brand early on YouTube : Social Video Watch
http://www.socialvideowatch.com/2014/06/24/how-to-create-a-successful-pharma-youtube-channel
Revealing the potential of Social Video. How one Pharma Established its Brand early on YouTube. Bull; June 24, 2014. Bull; 0 Comments. I recently met with Robert again to discuss his initiative and the learnings he uncovered. Ivan: Robert, thanks for agreeing to be a guest on this blog! First things first, could you tell our readers how you came up with this idea? JNJ Health YouTube Channel. Ivan: What were you trying to accomplish with the YouTube Channel? Social media was a pretty new initiative for Jo...
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11 New Year Resolutions for Video Marketers : Social Video Watch
http://www.socialvideowatch.com/2014/01/08/11-new-year-resolutions-for-video-marketers
Revealing the potential of Social Video. 11 New Year Resolutions for Video Marketers. Bull; January 8, 2014. Bull; 0 Comments. Forget 2014 predictions that won’t pan out! In this post, I will focus on a few actionable New Year resolutions that I think all Video Producers and Marketers should follow. Once you have discovered a great creative, don’t fall in the trap of pitching it to all your clients. It’s the easy way to become boring and irrelevant really fast. 2 Focus on the story. It may be hard to con...
socialvideowatch.com
Branding : Social Video Watch
http://www.socialvideowatch.com/category/branding
Revealing the potential of Social Video. Charles Schwab’s Clever Video Call to Action. Bull; July 9, 2014. Bull; 0 Comments. In this digital era, it’s all about call to actions and conversions. But there are still many products that are too complex to illicit quick conversions. The financial industry sells many such products and is now exploring less obvious ways to convert prospects. For example, Charles Schwab recently launched a new campaign calling on people […]. Continue Reading ». Bull; 0 Comments.
socialvideowatch.com
Storytelling : Social Video Watch
http://www.socialvideowatch.com/category/storytelling
Revealing the potential of Social Video. Lego’s Not so Awesome Social Stumble. Bull; July 30, 2014. Bull; 0 Comments. After the release of the Lego Movie, most of us thought the company that brought us the amazing construction brick could do no wrong. And that is usually when things start going south. Or in this case, North. This remarkable story started a few years ago when Lego, a dying brand, hired a young engineer/businessman […]. Continue Reading ». Charles Schwab’s Clever Video Call to Action.
socialvideowatch.com
Trends : Social Video Watch
http://www.socialvideowatch.com/category/trends
Revealing the potential of Social Video. UN Assembles Hybrid Video Content Distribution Strategy. Bull; April 11, 2014. Bull; 0 Comments. YouTube is often thought of as the best tool for sharing video communication and marketing but there are many reason why this is not always the case. In this post, I am going to share one example that illustrates some of the factors social video strategists need to consider prior to launching or evolving their […]. Continue Reading ». Bull; December 26, 2013. YouTube&#...
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Red Bull Morning Donut Video Snooze : Social Video Watch
http://www.socialvideowatch.com/2013/12/11/cobranding-fail-of-extreme-proportion
Revealing the potential of Social Video. Red Bull Morning Donut Video Snooze. Bull; December 11, 2013. Bull; 0 Comments. What happens when an extreme sports brand and a Luxury Hotel brand decide to create a brand video together? Look for yourself, but be forewarned, pretty does not mean successful! It’s a quite unusual stunt. The raucous of the spinning wheels is attracting the gaze of people in and around the tower, even half a mile away. While the shots of the unwilling audience seem forc...Ivan Nelson...
socialvideowatch.com
Coca Cola Superhero Thwarts Scary Halloween Plot : Social Video Watch
http://www.socialvideowatch.com/2013/12/11/how-to-loose-sight-of-the-message
Revealing the potential of Social Video. Coca Cola Superhero Thwarts Scary Halloween Plot. Bull; December 11, 2013. Bull; 0 Comments. And that’s why things started to go wrong for Pepsi. Coca Cola quickly recognized the disconnect in the ad and issued a response ad with new copy on top of the exiting picture: “Everybody Wants to be a Hero.”. Bull; Coca Cola. About the Author ( Author Profile. Ivan Nelson has been helping clients tell their story and generate greater brand awareness online and off for ove...
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SEO : Social Video Watch
http://www.socialvideowatch.com/category/seo
Revealing the potential of Social Video. News Flash: Google Becomes Video Platform Agnostic. Bull; April 17, 2012. Bull; 0 Comments. Continue Reading ». Content, Credibility and Paid Advertising will Rule Video SEO. Bull; March 26, 2012. Bull; 2 Comments. Continue Reading ». YouTube or Third-Party Online Video Platforms? Bull; March 2, 2012. Bull; 4 Comments. Being close to their customers is obviously why many companies have launched YouTube channels, but many large content creators have also felt the n...
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