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movementmuse | Stuff about brands, comms, research and the people that work with themStuff about brands, comms, research and the people that work with them
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Stuff about brands, comms, research and the people that work with them
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movementmuse | Stuff about brands, comms, research and the people that work with them | movementmuse.wordpress.com Reviews
https://movementmuse.wordpress.com
Stuff about brands, comms, research and the people that work with them
movementmuse.wordpress.com
What makes a great communications proposition? | movementmuse
https://movementmuse.wordpress.com/2015/01/27/what-makes-a-great-communications-proposition
Stuff about brands, comms, research and the people that work with them. If you can only research your ad idea once before you make it, what research should you do? Why clever communications propositions usually aren’t →. What makes a great communications proposition? January 27, 2015. However unfashionable it may be, I am inclined still to think of the ‘proposition’ as being the heart and soul of any communications brief: the. Way to make leaps and connections that create an inspiring thought. You could ...
Marketers are people too | movementmuse
https://movementmuse.wordpress.com/2012/03/21/marketers-are-people-too
Stuff about brands, comms, research and the people that work with them. Our mission is to annoy. Why aren’t creative teams involved in creative development? Marketers are people too. March 21, 2012. Why producing strong marketing ideas often requires the removal of your ‘marketing hat’. One of the core roles of qualitative research is to connect marketing teams and their agencies with the people* who are buying their products and processing their communications. They are people too. They buy cars, shampo...
gthebash | movementmuse
https://movementmuse.wordpress.com/author/gthebash
Stuff about brands, comms, research and the people that work with them. The 6 fundamentals of effective creative development research. February 11, 2015. Research is often blamed for the destruction of great creative ideas. And to an extent it’s true: the wrong type of research, undertaken with the wrong aims and executed by the wrong people, can be disastrous. But, handled in the … Continue reading →. What do you do when your agency can’t produce the goods? February 5, 2015. January 29, 2015. However un...
Why clever communications propositions usually aren’t | movementmuse
https://movementmuse.wordpress.com/2015/01/29/why-clever-communications-propositions-usually-arent
Stuff about brands, comms, research and the people that work with them. What makes a great communications proposition? What do you do when your agency can’t produce the goods? Why clever communications propositions usually aren’t. January 29, 2015. It’s much easier to originate a great creative communications idea from a strong proposition. Communications propositions should be as creative as the creative ideas they inspire. Too often, they are anything but. In an earlier blog. Or is it ‘rewarding’?
The Devil is in the Details: why we must be obsessed with getting stimulus material right | movementmuse
https://movementmuse.wordpress.com/2012/06/20/the-devil-is-in-the-detail
Stuff about brands, comms, research and the people that work with them. All is not what it seems: how throwing away the stimulus material can help you get more out of your research. Whatever happened to thinking? The Devil is in the Details: why we must be obsessed with getting stimulus material right. June 20, 2012. We’re researching, not the execution, and this will remain even with a bit a variance in delivery. Advertising/film direction/marketing jargon: this needs to be removed to avoid confusion, e...
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Simon Shaw | changing my mind
https://cmym.wordpress.com/author/leitmot1f
Marketing, market research and consumer psychology. Author Archives: Simon Shaw. I'm a Director at a communications agency. I'm interested in marketing, market research and consumer psychology. The views expressed are not necessarily those of my employer. A Lament for the Millennials (2): UK house prices vs. average student debt upon graduation 2000-2015. June 2, 2016. I looked into how house prices and student debt upon graduation have changed over the past 15 years. Continue reading →. June 1, 2016.
The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris) | changing my mind
https://cmym.wordpress.com/2015/01/23/the-end-of-absence-reclaiming-what-weve-lost-in-a-world-of-constant-connection-michael-harris
Marketing, market research and consumer psychology. From Yuppies to Endies in 25 years. The mail men: TMc research launches new Royal Mail advertising campaign →. The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris). January 23, 2015. We shape our tools and thereafter they shape us. Those of us over the age of 30 can remember life before the internet. In the. I think that within the mess of changes we’re experiencing, there’s a single difference that we feel m...
What happens to today’s opinions tomorrow? | changing my mind
https://cmym.wordpress.com/2015/04/17/what-happens-to-todays-opinions-tomorrow
Marketing, market research and consumer psychology. The mail men: TMc research launches new Royal Mail advertising campaign. Summer reading →. What happens to today’s opinions tomorrow? April 17, 2015. Is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them rigor and power. Is a brand a trust. For attitudes is around 50%. There’s a range of other published...
Beck Produces A Genius Innovation That Appeals To The User-Generated Generation | ThinkerComposerOrchestrator
https://thinkercomposer.wordpress.com/2012/08/15/beck-produces-a-genius-innovation-that-appeals-to-the-user-generated-generation
A creative view on brands…. Beck Produces A Genius Innovation That Appeals To The User-Generated Generation. August 15, 2012. Beck Produces A Genius Innovation That Appeals To The User-Generated Generation – Forbes. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Pinterest (Opens in new window). Click to share on LinkedIn (Opens in new window). Category : COMPOSER ARTICLES. MUSIC FESTIVALS BECOME MORE AFFORDABLE. Enter your comment here.
The Rite of Spring: ‘The work of a madman’ | Music | The Guardian | ThinkerComposerOrchestrator
https://thinkercomposer.wordpress.com/2013/02/13/the-rite-of-spring-the-work-of-a-madman-music-the-guardian
A creative view on brands…. The Rite of Spring: ‘The work of a madman’ Music The Guardian. February 13, 2013. The Rite of Spring: 'The work of a madman' Music The Guardian. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Pinterest (Opens in new window). Click to share on LinkedIn (Opens in new window). Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.
TEA TIME WITH ALAN RICKMAN | ThinkerComposerOrchestrator
https://thinkercomposer.wordpress.com/2012/10/22/tea-time-with-alan-rickman
A creative view on brands…. TEA TIME WITH ALAN RICKMAN. October 22, 2012. Just because…it’s awesome. Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Pinterest (Opens in new window). Click to share on LinkedIn (Opens in new window). Category : COMPOSER ARTICLES. Tags : alan rickman. DANCING LESSONS FOR BRANDS. The Top 10 Trends For Marketers, According To JWT Co.Create: Creativity Culture Commerce. Enter your comment here. Join 13 other followers.
MUSIC FESTIVALS BECOME MORE AFFORDABLE | ThinkerComposerOrchestrator
https://thinkercomposer.wordpress.com/2012/09/04/music-festivals-become-affordable
A creative view on brands…. MUSIC FESTIVALS BECOME MORE AFFORDABLE. September 4, 2012. This is the first attempt I have seen to address the inverse relationship of Music Festival Ticket Price with Attendance…and it is a good one. Whilst I still think that the end price is the real issue (and in some cases the line-up) – this solution ultimately makes it more immediately possible to purchase a ticket to your favourite festival. Click to share on Twitter (Opens in new window). Category : COMPOSER ARTICLES.
I’ve got 99 problems but a social conscience ain’t one: ‘You Haven’t Done Nothin’’ by Stevie Wonder, 1974 | A VERY personal history of music
https://bashedmusic.wordpress.com/2012/03/03/ive-got-99-problems-but-a-social-conscience-aint-one-you-havent-done-nothin-by-stevie-wonder-1974
A VERY personal history of music. Music that means something… to me, at least. Larr; A Dancing Queen no longer: ‘Stayin’ Alive’ by The Bee Gees, 1977. New Electronic Joy: ‘True Faith’ by New Order, 1987. I’ve got 99 problems but a social conscience ain’t one: ‘You Haven’t Done Nothin’ by Stevie Wonder, 1974. Come and sit on my knee, and I’ll tell you about a time, long, long ago, when musicians wrote songs about social and political issues and cared about justice and human rights. 5 Comments on “I&...
gthebash | A VERY personal history of music
https://bashedmusic.wordpress.com/author/gthebash
A VERY personal history of music. Music that means something… to me, at least. A taste of sampling: ‘The Jezebel Spirit’ by Eno and Byrne (1981). My Life in the Bush of Ghosts. Where would we be today without the mobile phone? Is a prime example of this brilliant synthesis: an incessant rhythm track grabs your hips and the initially upbeat tone slowly changes into something much more disconcerting, as the music evolves in harmony with a distinctly spooky voice sample taken from an exorcism. We’re at the ...
A taste of sampling: ‘The Jezebel Spirit’ by Eno & Byrne (1981) | A VERY personal history of music
https://bashedmusic.wordpress.com/2012/04/04/a-taste-of-sampling-the-jezebel-spirit-by-eno-byrne-1981
A VERY personal history of music. Music that means something… to me, at least. A Dancing Queen no longer: ‘Stayin’ Alive’ by The Bee Gees, 1977. A taste of sampling: ‘The Jezebel Spirit’ by Eno and Byrne (1981). My Life in the Bush of Ghosts. Where would we be today without the mobile phone? IMPORTANT NOTE: if you want to listen to any of the songs that are hyperlinked in this and other blogs, they are stored in a DropBox folder that you can only access if you have DropBox account. Getting one couldn...
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movementmotivationandmiscellany.blogspot.com
Movement, Motivation, and Miscellany
Movement, Motivation, and Miscellany. Tuesday, June 16, 2009. Nacho eaters to two lean mean running energetic machines. It's really part of how I think of us as a couple. Joe broke the news to me yesterday and I really felt like I was going to cry.actually I was on the verge of tears for a few hours. My office is kind of like a fish bowl, so almost crying is especially awkward. I was sad for Joe, I was sad for us, and I was sad for me. I felt ridiculous. Here's why I was/am a mess:. Thursday, June 11, 20...
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movementmovement.wordpress.com
The Movement Movement
What the hell is movement movement? The Sound of Silence. June 3, 2014. The other day I went for a run and I didn’t warm up. Four miles into a 4.5 mile run I got a sharp pain in my calf. Womp womp. Injury. Now I get to sit around and wait while my mind goes off the rails:. Will I ever get better? Did I do permanent damage? Should I take more fish oil? How long should I sit here? Should I roll out? Should I do more internet research? Should i start walking with 20 pounds of books in my bag? May 25, 2014.
movementmpls
Movement Muse
Your body is your home treat it well. Your life is your art let it move you. Reasons To Be Fit #34. March 07, 2017. At a moment's notice you can take the road less traveled. March 07, 2017. Reasons To Be Fit. Strong Body Strong Mind Strong Heart: March 2017. March 07, 2017. When my mom got home from work and saw what I had done, she was perplexed and amazed. How had my little body managed to maneuver those big, cumbersome pieces? As I stretched out across my mattress preparing for sleep in my new bedroom...
movementmuse | Stuff about brands, comms, research and the people that work with them
Stuff about brands, comms, research and the people that work with them. Why is Movement like Stormy Daniels? March 15, 2018. Now, keep up! Stormy Daniels is not the sequel to the Beast From the East, but the name of the porn star Donald Trump’s lawyer paid in exchange for her silence about her. Extra-marital affair with The Donald. A brief on briefs. As with 2016, it wasn’t all qual research. The year started with a fascinating brief to design a brief. A really good brief. In the first place. So, having ...
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