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What is an innovative marketing approach? -My project: Uniqlo rebranding

By Mariko Kitagawa

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What is an innovative marketing approach? -My project: Uniqlo rebranding | mrkktgw.blogspot.com Reviews
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By Mariko Kitagawa
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1 by mariko kitagawa
2 reference list
3 references
4 books
5 london routledge
6 websites/online journals
7 uniqlo
8 http / youtube.com/watch
9 different languages
10 http / ezinearticles.com/
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by mariko kitagawa,reference list,references,books,london routledge,websites/online journals,uniqlo,http / youtube.com/watch,different languages,http / ezinearticles.com/,competitors,design practice,appendix,ecology,http / adage.com/eco marketing/article
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What is an innovative marketing approach? -My project: Uniqlo rebranding | mrkktgw.blogspot.com Reviews

https://mrkktgw.blogspot.com

By Mariko Kitagawa

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1

What is an innovative marketing approach? -My project: Uniqlo rebranding: Tutorial

http://mrkktgw.blogspot.com/2008/04/tutorial_23.html

What is an innovative marketing approach? My project: Uniqlo rebranding. Monday, 21 April 2008. Tutorial with Damian Chapman. How am I doing? I discussed with Damian about three different alternatives of advertising and shopping bags. 1 Japanese pictures with modern colour images,
. 2 Japanese modern cartoon characters,
. 3 Japanese calligraphy and symbols such as family emblem. I researched Japanese patterns, colours and so forth to get inspirations. Why am I doing this? To prepare for presentation.

2

What is an innovative marketing approach? -My project: Uniqlo rebranding: Tutorial

http://mrkktgw.blogspot.com/2008/04/tutorial_28.html

What is an innovative marketing approach? My project: Uniqlo rebranding. Monday, 28 April 2008. Tutorial with Damian Chapman. How am I doing? Based on advice from Damian, discussions with group members and visual inspirations, I created three alternatives of advertising, shopping bags, brand identity and package designs for a fragrance. I introduced Japanese patterns for each graphic design. I understood Japanese images for introducing in the UK though group discussions and tutor’s help.

3

What is an innovative marketing approach? -My project: Uniqlo rebranding: February 2008

http://mrkktgw.blogspot.com/2008_02_01_archive.html

What is an innovative marketing approach? My project: Uniqlo rebranding. Saturday, 16 February 2008. I chose O2 to understand design and some strategies as a case study. In addition, I compared to Japanese mobile phone company. I discovered that Japanese companies tend to use character design to get attention from customers. On the other hand, UK companies don't use character for promotions. I assume that Japanese like cute oriented products like Hello Kitty. Thursday, 14 February 2008. Branding is not o...

4

What is an innovative marketing approach? -My project: Uniqlo rebranding: Reference list

http://mrkktgw.blogspot.com/2008/05/reference-list.html

What is an innovative marketing approach? My project: Uniqlo rebranding. Thursday, 15 May 2008. Uniqlo’s store supervisor: Her name: Amy, Contact Information: aturay4u@hotmail.com. My blog: http:/ mrkktgw.blogspot.com/. Bloomer, Carolyn M. (1990). Principles of Visual Perception. London: The Herbert Press. Evans, Martin, Jamal, Ahmad and Faxall, Gordon. Consumer Behaviour. West Sussex: John Wiley&Sons.

. Gobe, Marc. (2001). Emotional Branding. Oxford: Allworth Press.
. Sanada, Ryo and Hassan, Suridh&#46...

5

What is an innovative marketing approach? -My project: Uniqlo rebranding: May 2008

http://mrkktgw.blogspot.com/2008_05_01_archive.html

What is an innovative marketing approach? My project: Uniqlo rebranding. Thursday, 15 May 2008. Uniqlo’s store supervisor: Her name: Amy, Contact Information: aturay4u@hotmail.com. My blog: http:/ mrkktgw.blogspot.com/. Bloomer, Carolyn M. (1990). Principles of Visual Perception. London: The Herbert Press. Evans, Martin, Jamal, Ahmad and Faxall, Gordon. Consumer Behaviour. West Sussex: John Wiley&Sons.

. Gobe, Marc. (2001). Emotional Branding. Oxford: Allworth Press.
. Sanada, Ryo and Hassan, Suridh&#46...

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What is an innovative marketing approach? -My project: Uniqlo rebranding

What is an innovative marketing approach? My project: Uniqlo rebranding. Thursday, 15 May 2008. Uniqlo’s store supervisor: Her name: Amy, Contact Information: aturay4u@hotmail.com. My blog: http:/ mrkktgw.blogspot.com/. Bloomer, Carolyn M. (1990). Principles of Visual Perception. London: The Herbert Press. Evans, Martin, Jamal, Ahmad and Faxall, Gordon. Consumer Behaviour. West Sussex: John Wiley&Sons.

. Gobe, Marc. (2001). Emotional Branding. Oxford: Allworth Press.
. Sanada, Ryo and Hassan, Suridh&#46...

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