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Agencies: It’s Time to Drive a Mobile-First Strategy for Brands | Mehta Data

http://www.puneet.co/agencies-its-time-to-drive-a-mobile-strategy-for-brands

Agencies: It’s Time to Drive a Mobile-First Strategy for Brands. CEO and Co-Founder of MobileROI September 24, 2014. September 24, 2014. The article originally published in AdAge. We’re at a watershed moment for brands. The smartphone is now the first screen. In our lives, yet mobile has been a real challenge for marketers. In context, act on immediacy requirements and eliminate friction in the customer experience. So where is the industry falling short? The first step is to change the dialogue. Agencies...

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Beacons: The Opportunity For Rich CRM | Mehta Data

http://www.puneet.co/the-opportunity-for-rich-crm

Beacons: The Opportunity For Rich CRM. CEO and Co-Founder of MobileROI September 29, 2014. September 29, 2014. The article originally published in MediaPost. The biggest adopters to date have been retailers, which makes sense. They are the ones with physical locations they own the shelves so of course they should be the facilitators of beacon-enabled experiences, right? CPG companies can and should. Recommendation. She will look for information herself so a brand should streamline this process, provi...

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This Season In The NFL: Mobile Is The Marketing MVP | Mehta Data

http://www.puneet.co/this-season-in-the-nfl-mobile-is-the-marketing-mvp

This Season In The NFL: Mobile Is The Marketing MVP. CEO and Co-Founder of MobileROI February 24, 2015. February 24, 2015. The article originally published in MediaPost. This was certainly an active football season. Even those who usually tune out the sport couldn’t ignore the attention that Ray Rice and others brought. With 59% of ESPN’s unique users. The In-Stadium Experience Gets a Makeover:. At the AT&T Stadium,. Cowboys fans used their smartphones to display their selfies and other pictures on large...

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6 mobile marketing strategies that need to die | Mehta Data

http://www.puneet.co/6-mobile-marketing-strategies-that-need-to-die

6 mobile marketing strategies that need to die. CEO and Co-Founder of MobileROI April 9, 2015. April 9, 2015. The article originally published in VentureBeat. When it comes to technology and innovation, the bandwagon mentality rarely works. By the time everyone is doing it or using it, it’s probably nearing the end of its natural lifecycle. That’s why the great innovators take a look at what everyone else is doing and then invent a new way to revolutionize technology. Similarly, the new Messenger for Bus...

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The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program | Mehta Data

http://www.puneet.co/the-biggest-opportunity-for-cpg-brands-on-mobile-a-killer-loyalty-program-2

The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program. CEO and Co-Founder of MobileROI February 24, 2015. February 24, 2015. The article originally published in MediaPost. Mobile is the new first screen. On average, people check their phones 150 times per day. More than one-third of consumers are mobile-only. Mobile innovation is all around us, except, that is, for most CPG brands. Apps draw the most engagement, but the go-to app for many CPGs thus far a straight coupon distribut...

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Here’s how the future of travel looks, powered by mobile & beacons | Mehta Data

http://www.puneet.co/heres-how-the-future-of-travel-looks-powered-by-mobile-beacons

Here’s how the future of travel looks, powered by mobile & beacons. CEO and Co-Founder of MobileROI July 18, 2014. July 18, 2014. The article originally published in VentureBeat. Sold You reserve your ticket with one swipe and pick it up at the concierge on your way out. The next morning you wake up, verify the details of your ride, and head to the airport. And it all begins again. The travel industry should (and is starting to) take step towards providing messages or experiences that surprise and deligh...

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Mobile payments: The outlook for 2015 | Mehta Data

http://www.puneet.co/mobile-payments-the-outlook-for-2015

Mobile payments: The outlook for 2015. CEO and Co-Founder of MobileROI February 24, 2015. February 24, 2015. The article originally published in VentureBeat. Apple reports that 1 million people are already using the Apple Pay mobile-payments system it launched in October, and Whole Foods, one of the initial retailers offering the service, processed more than 15,000 Apple Pay transactions in the first couple of weeks, according to the. Transactions were up 50 percent, and the number of new users doubled.

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Robots For CPGs? Sort Of | Mehta Data

http://www.puneet.co/robots-for-cpgs-sort-of

CEO and Co-Founder of MobileROI April 9, 2015. April 9, 2015. The article originally published in MediaPost. The buzz about artificial intelligence is starting to tiptoe outside of tech circles. While some worry about robots eventually taking over the world, a more meaningful discussion is burgeoning within the marketing realm. For brands, adopting software-only AI will be equivalent to hiring an army of highly knowledgeable customer service personnel who act as friends and brand experts who know are rea...

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2015 Predictions: MobileROI | Mehta Data

http://www.puneet.co/2015-predictions-mobileroi

CEO and Co-Founder of MobileROI February 24, 2015. February 24, 2015. The article originally published in MobileMarketingMagazine. It’s the final day of 2014, and we’ve got just one more prediction piece for you, going up tomorrow. In previous posts, we’ve looked at many of the opportunities of new technology;. Looks at the potential stumbling blocks that come along with them. Below are four things I see marketers getting tripped up on in 2015:. Beacons require a delicate touch. Free gift with purchase!