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Debbie Simpson | Ideas In Motion
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Author Archives: Debbie Simpson. President of Multi-Craft in Newport, Kentucky. Is It Time For A Fresh Look? November 4, 2016. Rebranding is a big deal, and it shouldn’t be done lightly. But sometimes, the time is right. When should you consider rebranding your business? Here is some advice from the experts. When something has significantly changed in your business. Businesses … Continue reading →. Switching from Static to Personalized Makes Results Soar. October 21, 2016. October 7, 2016. Recently, IBM ...
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Print Still Matters! | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/07/31/print-still-matters
Strategic Marketing →. July 31, 2015. According to Britt Fero, executive vice president of Publicis, a New York-based advertising agency, “. Printing is interesting because it actually provokes people to read it.”. Today, the majority of marketers believe that you can’t maintain an effective marketing strategy through digital alone. Print Works (Domtar) reports that consumers still trust traditional media over online ads. They perceive it carries a higher value that digital content. In addition:. Channel...
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Strategic Marketing | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/08/14/strategic-marketing
We Need A Plan! August 14, 2015. The purpose of advertising has always been to attract new and prospective customers to buy your products and services. Today, we are bombarded with marketing messages. In fact, we receive:. 5,000 marketing messages daily. We notice about 50 of those messages. We pay attention to only 4 of those messages. As you can see, you are being marketed to throughout your entire day! Emails sent prior and after a catalog, will boost response rates to the catalog. This entry was post...
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We Need A Plan! | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/08/14/we-need-a-plan
We Need A Plan! August 14, 2015. Like everything, when a plan is in place you are more likely to accomplish your goals. This holds true for losing weight, traveling, school projects, businesses and marketing. Without a plan, you have no road map to guide you. You start with the end goal and then work backwards to identify all of the steps (tactics) you’ll need to execute to reach that end goal. Strategy, it will not support the larger goals of the organization. Conduct an internal audit that consists of:.
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Memorial Day | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/05/21/memorial-day
Mobile First, Already! May 21, 2015. This coming Monday, May 25, 2015 we will celebrate Memorial Day. This is not just an excuse for a grill out, but a day set aside to remember all of those brave men and women who have died in serving and defending our country. General John Logan, national commander of the Grand Army of the Republic, officially proclaimed on May 5, 1968, that the 30. We cherish too, the poppy red. That grows on fields where valor led. It seems to signal to the skies. No matter the origi...
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Independence Day | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/07/04/independence-day
July 4, 2015. Today is the 4. Of July. This is the day that the United States of America celebrates its independence from Great Britain. We most often associate the 4. Of July with picnics, fireworks and parades, which are great fun, but sometimes overshadow the meaning of the holiday. The most appropriate definition of freedom for today is, the absence of subjection to foreign domination or despotic government. That’s because we won our freedom from Great Britain. The very best solutions will always com...
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Summer Delight! | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/06/19/summer-delight
Mobile First, Already! Independence Day →. June 19, 2015. I enjoy the longer days, thanks to daylight savings time. I am delighted by the feel of the warmth and sun on my skin and the slower pace that seems to accompany this season. When I think of summer, some things just automatically come to mind:. Flags, for the 4. Popsicles dripping down the hands of little ones as they struggle to keep up with the melting juices. Boats on the water. Sand between the toes. To watch my grandchildren experience the oc...
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Mobile First, Already! | Ideas In Motion
https://ideasnmotion.wordpress.com/2015/06/05/mobile-first-already
Mobile First, Already! June 5, 2015. What does it mean to design for mobile first and why should we bother? If a business owner wants to reach as many people as possible, to rephrase the famous dictum of Wee Willie Keeler, one will need to hit ‘em where they are. Statistics found in the Pew Research Center’s Mobile Technology Fact Sheet. If that’s the case, what does the shift entail? The number of requests made over the network will be reduced to a minimum. Faster page load times translates to highe...
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Ideas In Motion | Page 2
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Newer posts →. July 29, 2016. Use the power of print to fuel your drip marketing efforts. Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing is different from follow-ups or multi-touch marketing in that the latter have narrow time frames. Follow-ups are one-off. You call someone back. You mail them a packet of product information upon request. If so, give us. You’ve p...
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