Tracy Boyer conducted a small-scale qualitative study to determine differences between short-term retention and satisfaction between users viewing passive versus interactive multimedia websites.
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Tracy Boyer
701 Copp●●●●●●●●Dr # 103
Chap●●●●Hill , North Carolina, 27516
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Tracy Boyer
701 Copp●●●●●●●●Dr # 103
Chap●●●●Hill , North Carolina, 27516
United States
View this contact
Tracy Boyer
701 Copp●●●●●●●●Dr # 103
Chap●●●●Hill , North Carolina, 27516
United States
View this contact
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Tracy Boyer Clark's Master's Thesis, 2010 | multimediathesis.com Reviews
https://multimediathesis.com
Tracy Boyer conducted a small-scale qualitative study to determine differences between short-term retention and satisfaction between users viewing passive versus interactive multimedia websites.
multimediathesis.com
Tracy Boyer Clark's Master's Thesis, 2010
http://www.multimediathesis.com/literature_review.html
Similar to the concept of control afforded to the user, Wise and Reeves (2007) utilized the terms passive and active media, declaring passive media as a user’s reaction to content controlled by someone else versus active media as a manipulation of content controlled by the user’s contemplated actions. Whereas the four conditions identified in this study are nearly replicas of one another with small variations to include the most basic of interactive elements (ranging from 2 to 3 in Figure 1. Served as th...
Tracy Boyer Clark's Master's Thesis, 2010
http://www.multimediathesis.com/index.html
In the past decade, the use of interactive modules and multimedia presentations has gained popularity, and subsequently brought with it numerous questions regarding its significance. Specifically, how do users consume information differently depending on presentation method? I first suggest a universal definition of the terms multimedia and interactivity by analyzing its previous usage across the fields of academia, journalism, advertising, and marketing. Rarr; Continue Reading. Beyond classifying multim...
Tracy Boyer Clark's Master's Thesis, 2010
http://www.multimediathesis.com/references.html
Bucy, E., and Tao, C.C. (2007). The mediated moderation model of interactivity. Media Psychology, 9, 647-672. Brunyé, T.T., Taylor, H.A., Rapp, D.N., and Spiro, A.B. (2006). Learning procedures: The role of working memory in multimedia learning experiences. Applied Cognitive Psychology, 20, 917-940. Chung, D. S. (2008). Interactive features of online newspapers: Identifying patterns and predicting use of engaged readers. Journal of Computer-Mediated Communication, 13, 658-679. McMillan, S.J., and...Niels...
Tracy Boyer Clark's Master's Thesis, 2010
http://www.multimediathesis.com/introduction.html
Examples of passive and interactive media placed along a continuum based on level of user input. RQ: How do short-term retention rates and user satisfaction levels differ between passive and interactive journalism multimedia packages? H: Short-term retention rates and satisfaction levels will be higher in interactive formats. And Human-Computer Interaction in the School’s Information Science program. Boyer is currently the managing editor of Innovative Interactivity. Feel free to email Tracy.
Tracy Boyer Clark's Master's Thesis, 2010
http://www.multimediathesis.com/findings.html
Average score in the satisfaction surveys and short-term retention quizzes for all test subjects. Average questions answered correctly in the retention quizzes of all study subjects. Rather than on the extremes. Average score in the satisfaction survey of all study subjects. Self-reported most and least favorite presentation of the four each subject viewed. Limitations of the Study. The results of this study will hopefully have wide-reaching benefits within the journalism sector, and provide material for...
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Tracy Boyer Clark's Portfolio
http://www.tracyboyerclark.com/resume.html
Embed/share/download my resume via Scribd. MBA, General Management; Kenan-Flagler Business School; UNC Chapel Hill (2009-2012). First MBA/MSIS dual degree candidate. President (2011-2012), Project Manager (2010-2011), Business Technology Club. MSIS, Human-Computer Interaction; School of Information and Library Science; UNC Chapel Hill (2009-2012). Thesis: Retention and satisfaction in passive versus interactive multimedia. Weekly ESL tutor to a hispanic UNC Dining Services' employee. Led development of i...
Tracy Boyer Clark's Portfolio
http://www.tracyboyerclark.com/thesis.html
In the past decade, the use of interactive modules and multimedia presentations has gained popularity, and subsequently brought with it numerous questions regarding its significance. Specifically, how do users consume information differently depending on presentation method? I first suggest a universal definition of the terms multimedia and interactivity by analyzing its previous usage across the fields of academia, journalism, advertising, and marketing. Launch Thesis Website . Elsewhere on the Web:.
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Tracy Boyer Clark's Master's Thesis, 2010
In the past decade, the use of interactive modules and multimedia presentations has gained popularity, and subsequently brought with it numerous questions regarding its significance. Specifically, how do users consume information differently depending on presentation method? I first suggest a universal definition of the terms multimedia and interactivity by analyzing its previous usage across the fields of academia, journalism, advertising, and marketing. Rarr; Continue Reading. Beyond classifying multim...
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