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Friday, 11 November 2016. 95% of parents shopping online this Christmas – MumPanel 2016 Christmas Survey. With just 44 sleeps to go until Christmas it’s at the forefront of most parents’ minds. But exactly how early do they start planning and will they be spending more or less this year? We found out the answers to these questions and a few more in the MumPanel 2016 Christmas Survey. Retailers leading the way are Amazon (81%), Argos and Tesco for toys and games with Smyths following closely behind. S...

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Friday, 11 November 2016. 95% of parents shopping online this Christmas – MumPanel 2016 Christmas Survey. With just 44 sleeps to go until Christmas it’s at the forefront of most parents’ minds. But exactly how early do they start planning and will they be spending more or less this year? We found out the answers to these questions and a few more in the MumPanel 2016 Christmas Survey. Retailers leading the way are Amazon (81%), Argos and Tesco for toys and games with Smyths following closely behind. S...

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MumPanel | mumpanel.blogspot.com Reviews

https://mumpanel.blogspot.com

Friday, 11 November 2016. 95% of parents shopping online this Christmas – MumPanel 2016 Christmas Survey. With just 44 sleeps to go until Christmas it’s at the forefront of most parents’ minds. But exactly how early do they start planning and will they be spending more or less this year? We found out the answers to these questions and a few more in the MumPanel 2016 Christmas Survey. Retailers leading the way are Amazon (81%), Argos and Tesco for toys and games with Smyths following closely behind. S...

INTERNAL PAGES

mumpanel.blogspot.com

1

MumPanel: March 2014

http://mumpanel.blogspot.com/2014_03_01_archive.html

Friday, 7 March 2014. Is sugar killing our children? It’s a controversial headline but one you’ll have seen splashed across the press in the last few days. This week the World Health Organization advised that we should all halve our daily sugar consumption in order to tackle the growing obesity crisis and other health problems such as tooth decay. So we went to our base of 10,000 mums and asked them what they think about sugar…. Overall findings from the survey:. Mums know fizzy drinks contain too much s...

2

MumPanel: January 2015

http://mumpanel.blogspot.com/2015_01_01_archive.html

Thursday, 15 January 2015. Mum truths, tips and trends in 2015. Mum truths, tips and trends in 2015. This idea of thinking beyond demographics now has it’s very own bit of jargon - 'post demographic consumerism’ in marketing speak and is set to be a key trend for marketers in 2015 (it was a key trend for us in 2011! And here are a few other tips to help your brand connect with mums in 2015. Tap into mums emotions. See mums as a whole person. Have your own voice. That’s not the whole story. Wait...If you&...

3

MumPanel: July 2014

http://mumpanel.blogspot.com/2014_07_01_archive.html

Tuesday, 22 July 2014. We’re always listening to mums, asking for their opinions and understanding what matters to them at the moment. So here’s an insight into the latest hot topics and what we’re observing in the mum world. The power of the photograph. If you really want to engage with mums on social media then photos are a great idea. Mums really take notice of friends and family conversations on posts, and of any photos that are included. Any brand can offer a product, try and engage with me and my c...

4

MumPanel: April 2014

http://mumpanel.blogspot.com/2014_04_01_archive.html

Tuesday, 15 April 2014. It’s all about the…offers, points, deals, price promises, bargains and vouchers! Most mums use these words as an everyday part of their shopping vocabulary. They seek them out, talk about them, feel good when they get them. But in our world of discount normality mums can get overwhelmed with all the offers out there – and struggle to identify what is a real bargain. And what happens if mums miss out on these offers - does it damage how they feel about your brand? 9% mums read the ...

5

MumPanel: February 2014

http://mumpanel.blogspot.com/2014_02_01_archive.html

Wednesday, 5 February 2014. How do you become a favourite brand with mums? In the Big Mum Opinion, our indepth study of over 3000 mums in the UK, we discovered the key fundamentals of service, quality, price and customer service are as important as ever. It’s vital to mums that a product or service really works and brings them so benefit – and as a brand you have to ensure that this message doesn’t get lost in smart communications or clever positioning. And we’ll send it across. Labels: big mum opinion.

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Friday, 11 November 2016. 95% of parents shopping online this Christmas – MumPanel 2016 Christmas Survey. With just 44 sleeps to go until Christmas it’s at the forefront of most parents’ minds. But exactly how early do they start planning and will they be spending more or less this year? We found out the answers to these questions and a few more in the MumPanel 2016 Christmas Survey. Retailers leading the way are Amazon (81%), Argos and Tesco for toys and games with Smyths following closely behind. S...

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