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Wednesday, September 30, 2009. Alpenliebe, a hard-boiled sugar candy, was one of the first brands to be launched after Perfetti Van Melle (India) Ltd. (PVMI) launched its operations in India in 1994. As of early 2008, Alpenliebe was the single largest selling sugar confectionery brand in India and made up a major portion of PVMI's revenue, estimated to be Rs.7 billion in 2007. Alpenliebe was available in three flavors - 'rich milky caramel', 'cream strawberry', and 'chocolate'. In addition to this, t...

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Muse over | museover.blogspot.com Reviews
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Wednesday, September 30, 2009. Alpenliebe, a hard-boiled sugar candy, was one of the first brands to be launched after Perfetti Van Melle (India) Ltd. (PVMI) launched its operations in India in 1994. As of early 2008, Alpenliebe was the single largest selling sugar confectionery brand in India and made up a major portion of PVMI's revenue, estimated to be Rs.7 billion in 2007. Alpenliebe was available in three flavors - 'rich milky caramel', 'cream strawberry', and 'chocolate'. In addition to this, t...
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1 muse over
2 alpenliebe
3 introduction
4 market strategy
5 1 naming
6 2 shape
7 3 flavours
8 the confectionery market
9 alpenliebe variants
10 celebrity endorsement
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muse over,alpenliebe,introduction,market strategy,1 naming,2 shape,3 flavours,the confectionery market,alpenliebe variants,celebrity endorsement,conclusions,challenges faced were,strategies well executed,posted by scattershot,1 comment,labels chocolates
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Muse over | museover.blogspot.com Reviews

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Wednesday, September 30, 2009. Alpenliebe, a hard-boiled sugar candy, was one of the first brands to be launched after Perfetti Van Melle (India) Ltd. (PVMI) launched its operations in India in 1994. As of early 2008, Alpenliebe was the single largest selling sugar confectionery brand in India and made up a major portion of PVMI's revenue, estimated to be Rs.7 billion in 2007. Alpenliebe was available in three flavors - 'rich milky caramel', 'cream strawberry', and 'chocolate'. In addition to this, t...

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Muse over: Love Stories Aajkal

http://museover.blogspot.com/2009/08/love-stories-aajkal.html

Sunday, August 2, 2009. In 1995, twenty-something Aditya Chopra’s maiden film stormed the Indian box office and made cinema-goers fall in love with an entirely new idea of love. Dilwale Dulhania Le Jaayenge. Fourteen years later, DDLJ retains its hold over audiences. Subsequent romantic films, be it Kuch Kuch Hota Hai. And Dil To Pagal Hai. Or Jaane Tu Ya Jaane Na. And Jab We Me. Immense promotion activities are being carried out throughout the nation. The publicity designers Himanshu and Rahul Nanda...

2

Muse over: Pi Day!

http://museover.blogspot.com/2009/07/pi-day.html

Wednesday, July 22, 2009. There is a reason enough to start this post with the date.Today is the Pi Approximation date. 22nd of the 7th month of the year. That gives 22/7 which is the best approximation of π (Pi). My status message read "Pi day today.22/7.I must know so much for staying in room number 314".Some people liked the status message; some copied it too saying "Pi day today" and some commented back saying that it was 'too nerdy' but I like it! July 24, 2009 at 7:23 PM. July 24, 2009 at 7:24 PM.

3

Muse over: September 2009

http://museover.blogspot.com/2009_09_01_archive.html

Wednesday, September 30, 2009. Alpenliebe, a hard-boiled sugar candy, was one of the first brands to be launched after Perfetti Van Melle (India) Ltd. (PVMI) launched its operations in India in 1994. As of early 2008, Alpenliebe was the single largest selling sugar confectionery brand in India and made up a major portion of PVMI's revenue, estimated to be Rs.7 billion in 2007. Alpenliebe was available in three flavors - 'rich milky caramel', 'cream strawberry', and 'chocolate'. In addition to this, t...

4

Muse over: Alpenliebe

http://museover.blogspot.com/2009/09/alpenliebe.html

Wednesday, September 30, 2009. Alpenliebe, a hard-boiled sugar candy, was one of the first brands to be launched after Perfetti Van Melle (India) Ltd. (PVMI) launched its operations in India in 1994. As of early 2008, Alpenliebe was the single largest selling sugar confectionery brand in India and made up a major portion of PVMI's revenue, estimated to be Rs.7 billion in 2007. Alpenliebe was available in three flavors - 'rich milky caramel', 'cream strawberry', and 'chocolate'. In addition to this, t...

5

Muse over: About Brands!

http://museover.blogspot.com/2009/09/about-brands.html

Wednesday, September 30, 2009. The previous term I had taken a course on Brand Management by Prof.YLR Moorthi here at IIM Bangalore. I was impressed by the way the subject was taught and the practical applications of the course. To say the least I was fascinated by the course and the style of teaching. Hence I have decided to write about Indian brands on my blog. This would help me:. 1 Enable me to appreciate and understand the power of brands. 2 Understand what drives successful brands.

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Finding Nemo: August 2007

http://beingnc.blogspot.com/2007_08_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Friday, 24 August 2007. Life’s been crazy these past few weeks – that has become my standard response to all the “How are you doing? 8221; queries flung at me by friends and acquaintances. Somehow, this time, this semester seems different from all the others gone by. This one seems special. A foreboding of times to come? Human nature, maybe. Just a passing thought… . Subscribe to: Posts (Atom).

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Finding Nemo: April 2009

http://beingnc.blogspot.com/2009_04_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Saturday, 11 April 2009. The first sight of Hong Kong. Time: 7:30 in the morning. Friday, 10 April 2009. China, here I come! Anyway, that’s my dear old state for you – completely ‘out there’. Made me wonder if there is any major city of the world that does not have a considerable number of Punjabis. Subscribe to: Posts (Atom). View my complete profile. The first sight of Hong Kong.

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Finding Nemo: December 2008

http://beingnc.blogspot.com/2008_12_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Sunday, 7 December 2008. What an amazing realization and it came without a bang! Wednesday, 3 December 2008. 8220;It’s amazing how you can see right through my heart! Subscribe to: Posts (Atom). View my complete profile.

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Finding Nemo: June 2008

http://beingnc.blogspot.com/2008_06_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Monday, 9 June 2008. Off to school - 'B' school. Subscribe to: Posts (Atom). View my complete profile. Off to school - B school.

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Finding Nemo: Bridge to Terabithia

http://beingnc.blogspot.com/2009/10/bridge-to-terabithia.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Friday, 9 October 2009. It made me think, made me think about things I hadn’t thought about in a long long time. But what a refreshing change! Hmmm, i didnt really get the bridge to. but indeed! The books back then had an incredible bounty of imagination and imagery - the famous five, the faraway tree, the secret mountain/sea etc series, asterix, tintin, the three investigators.WOW!

beingnc.blogspot.com beingnc.blogspot.com

Finding Nemo: The first sight of Hong Kong

http://beingnc.blogspot.com/2009/04/first-sight-of-hong-kong.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Saturday, 11 April 2009. The first sight of Hong Kong. Time: 7:30 in the morning. Ahem Ahem.Last line! Do I know what your honeymoon destination is? 27 May 2009 at 17:59. PS Guangzhou is teeming with desis, especially punjus. 15 June 2009 at 21:26. 31 August 2009 at 22:28. Subscribe to: Post Comments (Atom). View my complete profile. The first sight of Hong Kong. China, here I come!

beingnc.blogspot.com beingnc.blogspot.com

Finding Nemo: November 2009

http://beingnc.blogspot.com/2009_11_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Thursday, 5 November 2009. I recommend this movie for everyone who wants to escape the complexities of life for a while, to forget about the next promotion or project, and to just sit back and let the joys of life wash over you! Subscribe to: Posts (Atom). View my complete profile.

beingnc.blogspot.com beingnc.blogspot.com

Finding Nemo: May 2007

http://beingnc.blogspot.com/2007_05_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Tuesday, 29 May 2007. Is it the surge of excitement and happiness on encountering the object of our affection somewhere unexpectedly or is it the silent admiration and respect held for someone, currently, far from one’s reach or is it the mental acknowledgement of somebody’s importance in one’s life? Can these people wait all their lives for the “love of their life” to come by? Friday, 25 May 2007.

beingnc.blogspot.com beingnc.blogspot.com

Finding Nemo: October 2009

http://beingnc.blogspot.com/2009_10_01_archive.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Friday, 9 October 2009. It made me think, made me think about things I hadn’t thought about in a long long time. But what a refreshing change! Subscribe to: Posts (Atom). View my complete profile.

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Finding Nemo: The rest is still unwritten!

http://beingnc.blogspot.com/2009/03/rest-is-still-unwritten.html

You don't get to choose how you're going to die. Or when. You can only decide how you're going to live. Now. Sunday, 1 March 2009. The rest is still unwritten! I am unwritten,. Can't read my mind. The pen's in my hand. Staring at the blank page before you. Open up the dirty window. Let the sun illuminate the words. That you could not find. Reaching for something in the distance. So close you can almost taste it. Feel the rain on your skin. No one else can feel it for you. Only you can let it in. Can spea...

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Muse over

Wednesday, September 30, 2009. Alpenliebe, a hard-boiled sugar candy, was one of the first brands to be launched after Perfetti Van Melle (India) Ltd. (PVMI) launched its operations in India in 1994. As of early 2008, Alpenliebe was the single largest selling sugar confectionery brand in India and made up a major portion of PVMI's revenue, estimated to be Rs.7 billion in 2007. Alpenliebe was available in three flavors - 'rich milky caramel', 'cream strawberry', and 'chocolate'. In addition to this, t...

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