perspectivesmarketing.blogspot.com
Marketing Perspectives: Bundle offers: New Mantra of success
http://perspectivesmarketing.blogspot.com/2009/09/bundle-offers-new-mantra-of-succes.html
Tuesday, September 8, 2009. Bundle offers: New Mantra of success. Just visit any retail shop and try to observe a change in the offerings of the FMCG players. I am talking about bundle offers. Invariably every FMCG company is giving these kinds of offers. Let’s look at some of the bundle offers. Emami’s schemes include Emami Pure Skin worth Rs 22 free with Boroplus. Advanced Moisturizing Lotion worth Rs 98. Five pieces of Sardija Cough drops worth Rs 5 free with 100 ml of. Sardija Cough Syrup worth Rs 50.
perspectivesmarketing.blogspot.com
Marketing Perspectives: What's next for modern retail?
http://perspectivesmarketing.blogspot.com/2009/08/whats-next-for-modern-retail.html
Tuesday, August 25, 2009. What's next for modern retail? I have come across the modern retail industry a lot in the last half a year and I thought it’ll be best to start my contribution to this blog by sharing a few perceptions on it. I’ll talk about the two issues that I think, plague the industry and will come to the forefront in a short time. And Microsoft’s Shopper Basket Analysis Tool. Its output gives you the percentage of lift. Let me conclude this post by saying that to succeed, the modern retail...
perspectivesmarketing.blogspot.com
Marketing Perspectives: July 2009
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Friday, July 3, 2009. In my previous posts I have always criticized Masters of Business Administration course and its usefulness. This post will be a welcome break. During any MBA interview "Why MBA" is always asked. Lesser mortals like us have limited foresight of the future and we end my giving cliché answers. Few top answers are. 1 I want to be an entrepreneur. 2 I am a Manager in the Making. 3 I want to expertise in Finance, so on and so forth. MBA for me is about following things. Links to this post.
perspectivesmarketing.blogspot.com
Marketing Perspectives: February 2010
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Monday, February 15, 2010. Private Labels : From Cheap Substitues to Serious Competition. Here's the full version of an article of mine that got published in the February Issue of Markathon - Marketing Magazine of IIM Shillong. The following article talks about the growth of private labels in developed retail markets, their impact on the Indian organized retail segment over last few years and the resulting implications for the Indian retail marketers. Experts comment that when it comes to local tastes an...
perspectivesmarketing.blogspot.com
Marketing Perspectives: April 2009
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Thursday, April 9, 2009. Convergence of external and internal Positioning makes all the difference! Mesmerizing TVC (Television Commercials) of Vodafone, erstwhile Hutch positions it as a brand which believes in breaking stereotypes. This external positioning is in sync with the young Indian population, oozing with confidence and ready to take off. This refreshing positioning of Vodafone is reflected in its every aspect like brochures, Vodafone shops, customer care executives. Links to this post.
perspectivesmarketing.blogspot.com
Marketing Perspectives: August 2009
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Tuesday, August 25, 2009. What's next for modern retail? I have come across the modern retail industry a lot in the last half a year and I thought it’ll be best to start my contribution to this blog by sharing a few perceptions on it. I’ll talk about the two issues that I think, plague the industry and will come to the forefront in a short time. And Microsoft’s Shopper Basket Analysis Tool. Its output gives you the percentage of lift. Let me conclude this post by saying that to succeed, the modern retail...
perspectivesmarketing.blogspot.com
Marketing Perspectives: October 2009
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Friday, October 23, 2009. Read my post on Change Management on XLRI's blog. Http:/ xlrisapphire.wordpress.com/2009/10/21/the-role-of-hr-in-mergers-and-acquisitions/. I did not put the post in this blog as it is all about Marketing Perspectives only :). Links to this post. Tuesday, October 6, 2009. Same Book, Different Authors! Sometimes you aren't on the same page about how marketing. Should work, be implemented or the direction it's headed? Contingent wins as if it were to be an exact science, we would ...
perspectivesmarketing.blogspot.com
Marketing Perspectives: June 2009
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Saturday, June 20, 2009. Experience Management and Leadership @ “The Apprentice”. All of what has been said by me would not be making any sense if I miss this word, which is the spirit of the whole show, Leadership. There is a great emphasis of leadership qualities and the respect a leader should command from the team. I will give you the glimpse of few tasks that teams undertook:. Links to this post. Sunday, June 14, 2009. One day one of our distinguished Professors said that Business (B2B) is all about...
perspectivesmarketing.blogspot.com
Marketing Perspectives: Loss Leaders @ Big Bazaar
http://perspectivesmarketing.blogspot.com/2009/09/loss-leaders-big-bazaar.html
Sunday, September 6, 2009. Loss Leaders @ Big Bazaar. The fact is that only 4-5% of the items are cheapest as compared to other stores around you but since these are the popular or frequently bought ones, you tend to think that you are getting a good deal on other products as well. Just read through the following excerpt from a piece in Mint,. Mint then attempted to find out the total bill of only the comparable items at both the mom-and-pop store and the hypermarket. The total bill for the 30 like-t...
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Marketing Perspectives: May 2009
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Friday, May 29, 2009. Where is the Disconnect between Sales and Marketing in B2B Business? Marketing and sales look like siblings working in tandem. Marketing creates opportunities and Sales in enchases those opportunities. Together they make a rosy picture. Having worked for few weeks in a B2B sales profile I can say that when it comes to B2B business, Sales and Marketing behaves like distant cousins. They no longer work in tandem and there is a huge disconnect between them. Why it should not be there?
