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Building Trust Equity to Protect Your Organization’s Reputation During a Data Breach - PARTNERS+simons
https://www.partnersandsimons.com/thoughts/building-trust-equity-to-protect-your-organizations-reputation-during-a-data-breach
Building Trust Equity to Protect Your Organization’s Reputation During a Data Breach. An incident takes place. By building trust equity, healthcare organizations can engender stronger loyalty among key audiences during a data breach (or other crisis that impacts their reputation) and avoid sustaining irreparable damage to both their brand and their business. Assume a Strong Leadership Position. Create message platforms that address privacy and trust issues so you establish the organization’s commitment t...
partnersandsimons.com
5 Ways to Make Your Mobile Marketing Work Harder - PARTNERS+simons
https://www.partnersandsimons.com/thoughts/5-ways-to-make-your-mobile-marketing-work-harder
5 Ways to Make Your Mobile Marketing Work Harder. With 80% of global Internet users owning a smart phone and 47% owning tablets. We are now well past the tipping point of mobile device usage. In fact, 2014 marked the first time U.S. adults accessed the Internet more through mobile apps than they did through personal computers. Over half of their Internet time (on average, 3 hours per day) is now spent using smartphones and tablets. Read Full Article at Communication World Magazine. Prior to her current r...
partnersandsimons.com
Cleveland Clinic Marketing Challenge - PARTNERS+simons
https://www.partnersandsimons.com/thoughts/cleveland-clinic-marketing-challenge
Cleveland Clinic Marketing Challenge. For many years health, insurers and health providers have been cast as Hatfields and McCoys. Insurers are painted as bean counters whose answer to most questions is No! While providers are envisioned as heroically devoted to their patients, never distracted by the trivial aspect of care cost. These broad-brush generalizations were never particularly accurate; today, they are less so. Beyond the considerable quality of the care it delivers, Cleveland Clinic’s most val...
partnersandsimons.com
PARTNERS+simons Awarded The Ad Club’s Media Maven Award for AIG Campaign - PARTNERS+simons
https://www.partnersandsimons.com/news/partnerssimons-awarded-the-ad-clubs-media-maven-award-for-aig-campaign
PARTNERS simons Awarded The Ad Club’s Media Maven Award for AIG Campaign. Campaign Recognized for Creativity and as Best B2B Plan. Boston MA, 11.20.2014. PARTNERS simons, a marketing services firm specializing in the health and financial services industries, announced today that The Ad Club has recognized its recent campaign for American International Group (AIG) with a 2014 Media Maven Award for Best Business-to-Business Plan. We are honored to be recognized by our peers with a Media Maven Award and tha...