bmachicagoblog.marketing.org
Outbound Marketing Through the Lens of an Expert - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/outbound-marketing-lens-expert
Return to BMAchicago.org. Outbound Marketing Through the Lens of an Expert. What do we think of when we think of outbound marketing? Direct mail pieces, social media, billboards and the most terrifying one of all: cold calls. However, thinking in terms of tactics leaves out an essential piece of the ever-evolving marketing and sales puzzle: the sales representatives behind the phone calls. These salespeople begin the journey to a client’s success. Sales and Marketing’s job isn’t done after the first inte...
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What a B2B Marketer Can Learn From Harley-Davidson - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/what-a-b2b-marketer-can-learn-from-harley-davidson
Return to BMAchicago.org. What a B2B Marketer Can Learn From Harley-Davidson. BMA Chicago kicked off the 2016 2017 season with a luncheon featuring Mark-Hans Richer, the former CMO of Harley-Davidson. The format was part Ted-style talk and part interactive discussion with BMA Chicago President Andrew Miller of Aon. Mark-Hans ended the discussion with some iconic stories from the past decade at Harley-Davidson, including giving a bike to Pope Francis. Harley-Davidson is a brand that transcends boundar...
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Content That Converts: Why the Sales Funnel Is Crucial in Content Planning - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/content-that-converts-why-the-sales-funnel-is-crucial-in-content-planning
Return to BMAchicago.org. Content That Converts: Why the Sales Funnel Is Crucial in Content Planning. The sales funnel is a fundamental principle of B2B marketing, but its application during content creation is often neglected. You might intuitively create content that appeals to a specific stage of your buyer’s journey, but are you strategically applying your investment based on your objectives? Does your content plan provide a healthy balance of information that attracts prospects. This calls for high-...
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Why Change and Content Are the Keys to Branding Success - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/why-change-and-content-are-the-keys-to-branding-success
Return to BMAchicago.org. Why Change and Content Are the Keys to Branding Success. Marketing Launches Done Two Ways. Drawing on her real-world experience at OWN, Harriet compared two different launch campaigns. She explained how change and content created vast dissimilarities in how these two marketing strategies were prepared and executed. Shoutout during the show, as well as other editorial pieces for press purposes. June 7th, 2016. About the Author: Suzanne Martin. Suzanne Martin is CMO at The Mx Grou...
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Modernizing Marketing: Notes from the Field - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/modernizing-marketing-notes-field
Return to BMAchicago.org. Modernizing Marketing: Notes from the Field. Modern marketing. What does that mean? Part vision, part reality, part insult (as in Of course I’m modernwhat are you insinuating? The life of the modern marketer was discussed and dissected at the November BMA Chicago luncheon by Jay Gaines, VP and group director of marketing executive services at SiriusDecisions. There’s that phrase againlet’s dive in. 1 Begin by ensuring buyers and customers are at the center of it all. Sure, we me...
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The No. 1 Sports Club in the World: Manchester United or the Chicago Cubs? - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/the-no-1-sports-club-in-the-world-manchester-united-or-the-chicago-cubs
Return to BMAchicago.org. The No. 1 Sports Club in the World: Manchester United or the Chicago Cubs? Manchester United believes it is the No. 1 marketing platform in the world due to:. Global reach and media visibility. Unique access to players and the venue. Incredible marketing support and global activations. So who is the No. 1 sports team in the world? The fans of every team will tell you it’s theirs. What brand wouldn’t want to tap into that energy? October 17th, 2016. Suzanne Martin is CMO at The M...
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Don't Get Lost in the Modernization of Marketing - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/dont-get-lost-in-the-modernization-of-marketing
Return to BMAchicago.org. Don’t Get Lost in the Modernization of Marketing. Image: The Mx Group. As we all know, markets and industries are continuously evolving and changing with the times especially with the pace of new technological innovations. Staying up to date, while even trying to predict what consumers need without them knowing, is key to being the leader in your industry, Suzanne pointed out at our breakfast early Wednesday morning. A modern marketing strategy must be focused on every stage of ...
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BMA Young Professionals: Marketing and Sales' Happy Marriage - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/bma-young-professionals-marketing-and-sales-happy-marriage
Return to BMAchicago.org. BMA Young Professionals: Marketing and Sales’ Happy Marriage. Chicago’s BMA chapter event schedule may be on summer hiatus, but young professional members are just getting started with a series of events designed to help facilitate quality connections and discuss relevant industry topics. The most recent event was a panel event at ContextMedia on the topic of Best Practices and Pitfalls of Sales and Marketing Collaboration. Pizza) were made available to attendees of the event.
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The Personality Path to CMO - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/personality-path-cmo
Return to BMAchicago.org. The Personality Path to CMO. Four key themes are shaping the future role of the CMO: personalization, participation, proliferation and persuasion. If this sounds like a new set of P’s for marketers, you’d be right. This is not just about Hi [name]. Consumers expect that their preferences are known in terms of content, offers and even method of delivery. To unify efforts across all functions in the company, partnership and influence are key. Interestingly, CMOs are statistically ...
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Google Makes the World Go Round, As Told by Reva Minkoff - BMA Chicago Blog – B2B Marketing News and Insights
http://bmachicagoblog.marketing.org/google-makes-the-world-go-round-as-told-by-reva-minkoff
Return to BMAchicago.org. Google Makes the World Go Round, As Told by Reva Minkoff. BMA Chicago’s breakfast seminars have started again. First up was a discussion focused on Google’s constant evolution, along with marketers’ ability to stay in the know in order to keep clients relevant and top of mind. Whether you’re a small business owner who sells jewelry or a large corporation that sells software, Google is necessary for everyone in the marketing industry. However, Reva did offer a few words of advice...
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