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Nae Bother

Tuesday, 29 October 2013. Honey I've shrunk the portion size. We’re always looking for topical blog content at Nae Bother. An article in the Financial Times from April 2013 highlights the problem: “Big name brands are shrinking products by up to a quarter, but the prices aren’t dropping,” Which? Monday, 30 September 2013. Hello Kitty – the feline marketing phenomenon. Http:/ www.businessweek.com/articles/2013-09-16/hello-kitty-beer-zen-and-the-art-of-crass-marketing? Wednesday, 18 September 2013. Apple a...

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Nae Bother | naebotheratall.blogspot.com Reviews

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Tuesday, 29 October 2013. Honey I've shrunk the portion size. We’re always looking for topical blog content at Nae Bother. An article in the Financial Times from April 2013 highlights the problem: “Big name brands are shrinking products by up to a quarter, but the prices aren’t dropping,” Which? Monday, 30 September 2013. Hello Kitty – the feline marketing phenomenon. Http:/ www.businessweek.com/articles/2013-09-16/hello-kitty-beer-zen-and-the-art-of-crass-marketing? Wednesday, 18 September 2013. Apple a...

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1 nae bother

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nae bother,posted by,no comments,labels brand equity,branding,brands,consumer goods,fmcg,marketing,marketing mix,pricing,retail,at nae bother,labels beer,brand,brand equity,brand positioning,hello kitty,japan,sanrio,its home us,labels apple,positioning

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Nae Bother | naebotheratall.blogspot.com Reviews

https://naebotheratall.blogspot.com

Tuesday, 29 October 2013. Honey I've shrunk the portion size. We’re always looking for topical blog content at Nae Bother. An article in the Financial Times from April 2013 highlights the problem: “Big name brands are shrinking products by up to a quarter, but the prices aren’t dropping,” Which? Monday, 30 September 2013. Hello Kitty – the feline marketing phenomenon. Http:/ www.businessweek.com/articles/2013-09-16/hello-kitty-beer-zen-and-the-art-of-crass-marketing? Wednesday, 18 September 2013. Apple a...

INTERNAL PAGES

naebotheratall.blogspot.com

1

Nae Bother: December 2011

http://naebotheratall.blogspot.com/2011_12_01_archive.html

Saturday, 31 December 2011. Nae Bother’s top Facebook posts for 2011. 2012 nearly upon us, we thought we should spend some time reviewing the past year, as everyone else seems to be at it! And what better way to do this than to look back over our very own Nae Bother Facebook posts - what a year it's been! We’ve tried to cover an eclectic mix of topics loosely in the field of marketing and often with a Scottish twist and hopefully some humour. We’re sad that there was no room for. At Nae Bother we have ma...

2

Nae Bother: The difference between Apple and Whole Foods Market

http://naebotheratall.blogspot.com/2013/09/the-difference-between-apple-and-whole.html

Wednesday, 18 September 2013. The difference between Apple and Whole Foods Market. Apple and Whole Foods Market are two brands that have traditionally targeted the premium end of their respective markets. One would think that they would have a similar approach to preserving their brand equity and serving their target markets; nevertheless, their marketing strategy has started to diverge, which will have major implications for their brands and subsequent growth. Looking at Apple first, with the.

3

Nae Bother: It’s all in the name

http://naebotheratall.blogspot.com/2012/08/its-all-in-name.html

Thursday, 16 August 2012. It’s all in the name. One of the biggest decisions for a brand is choosing a name, which is an integral part of a brand’s identity and associations. By having a very Scottish sounding name, at. With this in mind, we were interested to read in the FT recently that Haier. With its German sounding name, it's likely that a lot of Western consumers probably think the brand is German. However, management say that it isn't an intentional move to give the impression that the brand c...

4

Nae Bother: Nae Bother’s top Facebook posts for 2011

http://naebotheratall.blogspot.com/2011/12/nae-bothers-top-facebook-posts-for-2011.html

Saturday, 31 December 2011. Nae Bother’s top Facebook posts for 2011. 2012 nearly upon us, we thought we should spend some time reviewing the past year, as everyone else seems to be at it! And what better way to do this than to look back over our very own Nae Bother Facebook posts - what a year it's been! We’ve tried to cover an eclectic mix of topics loosely in the field of marketing and often with a Scottish twist and hopefully some humour. We’re sad that there was no room for. At Nae Bother we have ma...

5

Nae Bother: March 2011

http://naebotheratall.blogspot.com/2011_03_01_archive.html

Thursday, 31 March 2011. Social networking at the Hong Kong Sevens. Over my 17 years’ association with the HK Sevens, the serious business of networking has changed beyond belief, as connections can now be made (and lost) digitally. Although on the surface it might not appear so, perhaps I am one of the few people in the infamous South Stand actually thinking about social networking in the party central zone of the stadium. How are social networks being used by fans and by brands in 2011? Twitter is the ...

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Tuesday, 29 October 2013. Honey I've shrunk the portion size. We’re always looking for topical blog content at Nae Bother. An article in the Financial Times from April 2013 highlights the problem: “Big name brands are shrinking products by up to a quarter, but the prices aren’t dropping,” Which? Monday, 30 September 2013. Hello Kitty – the feline marketing phenomenon. Http:/ www.businessweek.com/articles/2013-09-16/hello-kitty-beer-zen-and-the-art-of-crass-marketing? Wednesday, 18 September 2013. Apple a...

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