mnama.org
5 Questions with Mollie Young
http://www.mnama.org/blog/5-questions-with-mollie-young.html
5 Questions with Mollie Young. July 28, 2015. In 1987. She has over 25 years of strategic branding experience, working with many global companies across all sectors including Pfizer, Cargill, General Motors, Land O’Lakes, McDonald’s, WinField, General Electric, 3M, Monsanto, General Mills, and American Express. She is a frequent speaker and panelist on topics including brand strategy, global naming, branding trends and brand research/insights. How important is market research in the naming process? Choos...
eatmywordsdish.blogspot.com
The Kitchen Sink: December 2008
http://eatmywordsdish.blogspot.com/2008_12_01_archive.html
Friday, December 12, 2008. Vote For the Worst Brand Name of 2008. All year long we compile the biggest brand name "Head Scratchers" in our blog. Now you can vote for the worst one and help induct it into the Eat My Words Name Shame Hall of Fame. Based on criteria from the Eat My Words SMILE and SCRATCH name evaluation test. Here are what we consider to be the top ten offenders that we've discovered this year:. A new "airline experience". Post your manuscript online. A newfangled Linux-based gadget. Has p...