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Srini Namineni's Blog

Best Practices in Marketing and Development of Enterprise Software Products

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Srini Namineni's Blog | namineni.blogspot.com Reviews
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Best Practices in Marketing and Development of Enterprise Software Products
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1 srini namineni's blog
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3 product roadmaps
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8 labels roadmaps
9 svpma
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Srini Namineni's Blog | namineni.blogspot.com Reviews

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Best Practices in Marketing and Development of Enterprise Software Products

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1

Srini Namineni's Blog: November 2006

http://namineni.blogspot.com/2006_11_01_archive.html

Best Practices in Marketing and Development of Enterprise Software Products. Monday, November 27, 2006. My Review of October 2006 SVPMA. Event with Brian Lawley. How to Create Compelling Product Roadmaps. Brian Lawley, President and Founder of 280 Group LLC. Spoke about the various types of roadmaps and an eight step process to create product roadmaps. Market and Strategy roadmaps. Describe target market segments and high level plans to develop products for those segments. Visionary roadmaps. Show plans ...

2

Srini Namineni's Blog

http://namineni.blogspot.com/2006/11/my-review-of-june-2006-svpma-event-with.html

Best Practices in Marketing and Development of Enterprise Software Products. Monday, November 27, 2006. My Review of June 2006 SVPMA. Event with Matthew Holloway. Design Thinking: How to transform your organization. Matthew Holloway, Vice President and Co-Head of SAP's Design Services Team, spoke at the June 2006 meeting on how SAP is employing design thinking to radically transform itself. Matthew then outlined the following four step process advocated by their design services team for delivering innova...

3

Srini Namineni's Blog

http://namineni.blogspot.com/2006/11/my-review-of-april-2006-svpma-event.html

Best Practices in Marketing and Development of Enterprise Software Products. Monday, November 27, 2006. My Review of April 2006 SVPMA. Event with Janet George. Are criteria customer use to evaluate different solutions for a given job. Desired outcomes are expressed as a direction of improvement and a unit of measure. Increase the likelihood of staying connected anywhere, minimize the likelihood of errors while dialing, minimize the time to power up are examples of desired outcomes for a cell phone. The n...

4

Srini Namineni's Blog

http://namineni.blogspot.com/2006/11/my-review-of-october-2006-svpma-event.html

Best Practices in Marketing and Development of Enterprise Software Products. Monday, November 27, 2006. My Review of October 2006 SVPMA. Event with Brian Lawley. How to Create Compelling Product Roadmaps. Brian Lawley, President and Founder of 280 Group LLC. Spoke about the various types of roadmaps and an eight step process to create product roadmaps. Market and Strategy roadmaps. Describe target market segments and high level plans to develop products for those segments. Visionary roadmaps. Show plans ...

5

Srini Namineni's Blog

http://namineni.blogspot.com/2006/11/strategy-on-shoe-string-february-2006.html

Best Practices in Marketing and Development of Enterprise Software Products. Monday, November 27, 2006. My Review of February 2006 SVPMA. Event with Niti Agrawal. Strategy on a Shoe String: How to Develop Product and Market Strategies Quickly. At the Feb 1st SVPMA event, Niti Agrawal, Principal and Founder of Stage 4 Solutions. Talked about a five step process for developing strategy. She said that this process is primarily intended for high technology companies selling into enterprise market. My Profile...

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Srini Namineni's Blog

Best Practices in Marketing and Development of Enterprise Software Products. Monday, November 27, 2006. My Review of October 2006 SVPMA. Event with Brian Lawley. How to Create Compelling Product Roadmaps. Brian Lawley, President and Founder of 280 Group LLC. Spoke about the various types of roadmaps and an eight step process to create product roadmaps. Market and Strategy roadmaps. Describe target market segments and high level plans to develop products for those segments. Visionary roadmaps. Show plans ...

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