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nascentmedia.blogspot.com

Nascent Media

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context.

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Nascent Media | nascentmedia.blogspot.com Reviews
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As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context.
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Nascent Media | nascentmedia.blogspot.com Reviews

https://nascentmedia.blogspot.com

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context.

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nascentmedia.blogspot.com nascentmedia.blogspot.com
1

Nascent Media: Embedding Brand-Good into Media Plans

http://nascentmedia.blogspot.com/2012/07/embedding-brand-good-into-media-plans.html

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Friday, July 06, 2012. Embedding Brand-Good into Media Plans. This is not a critique nor a judgement on any one. It is only some loud thinking on how the advertising/ media industry could become more effective in fulfilling their ultimate objective of doing good for their client brand. While, one - as a media planner can keep saying that it is...

2

Nascent Media: June 2013

http://nascentmedia.blogspot.com/2013_06_01_archive.html

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Sunday, June 09, 2013. Client gets the work it deserves. Media Agencies started as back-end print releasing departments of creative agencies many many years ago. The task of media releases was a menial task that the then industry leaders granted only 2.5% commission of the 15% that was available for the creative agencies. Media Strategists tod...

3

Nascent Media: July 2013

http://nascentmedia.blogspot.com/2013_07_01_archive.html

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Wednesday, July 31, 2013. Time to move on.No more "Spray and Pray",. I was inducted into media planning in 2002. Advertising on TV was the success mantra given the extensive reach that TV offered at a very low cost compared to any other alternative. The rising menace of advertisements and increasing control to the consumers led to Ad-avoidance...

4

Nascent Media: TAM to BARC - Evolution in Progress!!

http://nascentmedia.blogspot.com/2015/04/tam-to-barc-evolve-or-perish.html

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Tuesday, April 07, 2015. TAM to BARC - Evolution in Progress! Since then, Communication Planning too has been totally revamped in agencies and is far more elaborate encompassing the characteristics of the consumer, the brand and the intricacies of media with accountability at its core. The curtain-raiser that we witnessed today is not just abo...

5

Nascent Media: March 2015

http://nascentmedia.blogspot.com/2015_03_01_archive.html

As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Monday, March 23, 2015. My TVC is ready. Now give me the Media Strategy! Yes, this is the classic approach that almost every advertiser is guilty of. Am I suggesting that advertisers do not investigate well enough before they decide to spend crores of Rupees on airing their TVCs. Yes, I am. A TVC is a very powerful tool and if used effectively...

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marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: January 2011

http://marketingclubjbims.blogspot.com/2011_01_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, January 9, 2011. Starbucks changes its logo. When you first think of Starbucks, you invariably form the image of the mermaid logo with the words "Starbucks" and "Coffee" above and below it. Now, get prepared to see only the mermaid peeping at you without the mention of those two very critical words! This move has received mixed reactions as to whether such a bold strategy is good in the long run or not. The mermaid is a complex desi...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: A Day In The Life Of Marketing Executives by Tanmay Joshi

http://marketingclubjbims.blogspot.com/2011/03/day-in-life-of-marketing-executives-by.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Tuesday, March 1, 2011. A Day In The Life Of Marketing Executives by Tanmay Joshi. 11th January, 2011. Bandra Kurla Complex is true to its name, because it is really complex! Whoever “branded” it was indeed. Thoughtful; and his strategy, future looking! Never mind the sarcasm; I start my narration without further ado. 141 pm, BKC. Scheduled to meet Ms. Deepali Naair, Country Head, Branding and Corporate Communications at L&T. The cabin is n...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: February 2011

http://marketingclubjbims.blogspot.com/2011_02_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Monday, February 28, 2011. We know what marketing at a FMCG Company is. We know how Auto companies market their product. And we are also aware of how the print industry markets its publications. Ever thought of how things go about marketing in financial sector? Well, watch this space for more! Subscribe to: Posts (Atom). Recipe for a Media Plan. The Marketers IIM Calcutta's official marketing blog. Squirrels get a break in Kit Kat commercial.

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: Cutting the Line

http://marketingclubjbims.blogspot.com/2011/08/cutting-line.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, August 21, 2011. ATL or “Above The Line” is a gamut of promotional activities done through traditional marketing channels which spread the brand awareness by reaching to the mass audience. ATL doesn’t have direct consumer involvement. The marketing channels generally used in ATL are TVCs, Radio, Print, OOH etc. TTL or “Through The Line” is the term used when both ATL & BTL are utilised simultaneously for a particular...BTL activitie...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: March 2011

http://marketingclubjbims.blogspot.com/2011_03_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Tuesday, March 1, 2011. A Day In The Life Of Marketing Executives by Tanmay Joshi. 11th January, 2011. Bandra Kurla Complex is true to its name, because it is really complex! Whoever “branded” it was indeed. Thoughtful; and his strategy, future looking! Never mind the sarcasm; I start my narration without further ado. 141 pm, BKC. Scheduled to meet Ms. Deepali Naair, Country Head, Branding and Corporate Communications at L&T. The cabin is n...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: December 2010

http://marketingclubjbims.blogspot.com/2010_12_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Monday, December 27, 2010. Tata" to the old look, "Jaago"-to the new one! THE REPOSITIONING OF TATA TEA PREMIUM. The company cites two main reasons for this re-positioning:. 1 Slow growth in the tea market:. 2 Exhaustion of "Jaago re" campaign:. Friday, December 24, 2010. Raymond focuses on the image of "The Raymond shop", Mr. Jagdeep Kapoor speaks. But is this strategy too late in the day? Indeed, Raymond as a brand, is here to grow, and o...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: October 2011

http://marketingclubjbims.blogspot.com/2011_10_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, October 9, 2011. Travails of a Nomad. Greetings from the part of the country which has the second lowest GDP per capita income, the most “apolitical” scenario and a place which on its own would be the seventh most populous nation. Yes, I am coming to you live from the dusty plains of Eastern UP, a host to holy lands like Varanasi, Allahabad and the likes. Welcome to the non-glamorous part of Marketing- Sales! Sales are highly data d...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: August 2011

http://marketingclubjbims.blogspot.com/2011_08_01_archive.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, August 21, 2011. ATL or “Above The Line” is a gamut of promotional activities done through traditional marketing channels which spread the brand awareness by reaching to the mass audience. ATL doesn’t have direct consumer involvement. The marketing channels generally used in ATL are TVCs, Radio, Print, OOH etc. TTL or “Through The Line” is the term used when both ATL & BTL are utilised simultaneously for a particular...BTL activitie...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: Travails of a Nomad

http://marketingclubjbims.blogspot.com/2011/10/travails-of-nomad-ram-balasubramanian.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Sunday, October 9, 2011. Travails of a Nomad. Greetings from the part of the country which has the second lowest GDP per capita income, the most “apolitical” scenario and a place which on its own would be the seventh most populous nation. Yes, I am coming to you live from the dusty plains of Eastern UP, a host to holy lands like Varanasi, Allahabad and the likes. Welcome to the non-glamorous part of Marketing- Sales! Sales are highly data d...

marketingclubjbims.blogspot.com marketingclubjbims.blogspot.com

The Marketing Club, JBIMS: Manforce, doing it the other way

http://marketingclubjbims.blogspot.com/2011/08/manforce-doing-it-other-way.html

The Marketing Club, JBIMS. If it's marketing, it's got to be us! Friday, August 19, 2011. Manforce, doing it the other way. Take a look at these brand names - Premier, Josh, Ehsaas, Masti, Mauj, Ustaad and Rakshak - Did you get the product category I am referring to? Perhaps not. Okay, now take a look at these brand names - Kohinoor, Kamasutra, Moods, Durex. Did you get it now? Certainly Manforce has got it right in terms of communication. And considering that Mankind pharma already operates in the O...

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As the consumers are evolving and devising new media, this blog focuses on the new media develpoments with the perspective of media planning in the Indian context. Saturday, July 30, 2016. Recipe for a Media Plan. The art of cooking is traditionally classified into different Cuisines. The success of a dish rests in the hands of the Chefs who have acute Knowledge. Of the cuisines, tools, ingredients and the cooking process or the recipe. They have trained over years and acquired Skills. To craft the imagi...

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