opalandco.com
Experiential Marketing – Opal & Co
http://www.opalandco.com/2016/10/01/experiential-marketing
Spring PR Club 2017. For months we have been working with our client Natalia Barbour. On preparations for Decorex. The flagship event in the interior design calendar. We didn’t want this to be just another exhibition stand or just a display of furniture; we wanted it to be an experience. We wanted experiential marketing. We wanted people to stop, sit, rest, relax and experience the benefits of the furniture. So what worked so well? The live planting was a big talking point. Champagne was chilling in a go...
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