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ByronSharp.com

Deny nothing, but doubt everything. Professor of Marketing Science. University of South Australia. Ehrenberg-Bass Institute for Marketing Science. I was born and raised on a farm in beautiful Ness Valley. New Zealand. Educated at Clevedon Primary School, Papakura High School, followed by marketing degrees at Auckland University. University of South Australia. I live in Adelaide South Australia, traveling to Europe and the USA 5 or so times a year. My book How Brands Grow.

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Sharp, Byron

University●●●●●●●●●● Australia

Nort●●●●race , Adelaide, 5000

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University●●●●●●●●●● Australia

Nort●●●●race , Adelaide, 5000

AU

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Sharp, Byron

University●●●●●●●●●● Australia

Nort●●●●race , Adelaide, 5000

AU

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Deny nothing, but doubt everything. Professor of Marketing Science. University of South Australia. Ehrenberg-Bass Institute for Marketing Science. I was born and raised on a farm in beautiful Ness Valley. New Zealand. Educated at Clevedon Primary School, Papakura High School, followed by marketing degrees at Auckland University. University of South Australia. I live in Adelaide South Australia, traveling to Europe and the USA 5 or so times a year. My book How Brands Grow.

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1 byronsharp com

2 dr byron sharp

3 director

4 and adelaide university

5 follow @profbyron

6 publications

7 how brands grow

8 contact me

9 opinions

10 members

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ByronSharp.com | nessvalley.com Reviews

https://nessvalley.com

Deny nothing, but doubt everything. Professor of Marketing Science. University of South Australia. Ehrenberg-Bass Institute for Marketing Science. I was born and raised on a farm in beautiful Ness Valley. New Zealand. Educated at Clevedon Primary School, Papakura High School, followed by marketing degrees at Auckland University. University of South Australia. I live in Adelaide South Australia, traveling to Europe and the USA 5 or so times a year. My book How Brands Grow.

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nessvalley.com

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Free Marketing Papers

http://www.nessvalley.com/freepapers/freepapers.html

Sharp, Byron; Sharp, Anne (1999) ". Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension. 28th European Marketing Academy Conference; Institute of Marketing, Humboldt-University, Berlin, Germany. Mundt, Kerry; Sharp, Byron; Dawes, John (2003) “. An Investigation of Multi-Product Loyalty in Financial Services. Rdquo;, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. Problems With Marketing's 'Decision' Models.

2

Byron's blog

http://www.nessvalley.com/blog/blog.html

What is Pepsi doing? Marketing blunder after blunder. Mistakes are a good chance to learn. But Pepsi seem to have learnt nothing about. Millward Brown replication - successful brands have low perceived differentiation. The empirical data (including Millward Brown's) is clear, most successful brands have very low perceived differentiation, yet they have loyal customers, they earn profits, and many of them have done so for many decades – and will continue to. Response rates are not a meaningful currency.

3

ByronSharp.com

http://www.nessvalley.com/index.html

Deny nothing, but doubt everything. Professor of Marketing Science. University of South Australia. Ehrenberg-Bass Institute for Marketing Science. I was born and raised on a farm in beautiful Ness Valley. New Zealand. Educated at Clevedon Primary School, Papakura High School, followed by marketing degrees at Auckland University. University of South Australia. I live in Adelaide South Australia, traveling to Europe and the USA 5 or so times a year. My book How Brands Grow.

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ByronSharp.com

Deny nothing, but doubt everything. Professor of Marketing Science. University of South Australia. Ehrenberg-Bass Institute for Marketing Science. I was born and raised on a farm in beautiful Ness Valley. New Zealand. Educated at Clevedon Primary School, Papakura High School, followed by marketing degrees at Auckland University. University of South Australia. I live in Adelaide South Australia, traveling to Europe and the USA 5 or so times a year. My book How Brands Grow.

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