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themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/stories.php

Good Stories, Great Sequels. US Market Entry (Int'l). From point A to point B and beyond. Our clients' growth challenges come alive when we uncover their stories:. Where are they now? What does their "point A" look like? What "point B" are they striving to reach? What is holding them back? What is the impetus prompting them to take action? We help them finish their stories with happy endings and set them up for great sequels. Read a sampling of our Clients' Stories by clicking on the links below:.

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/turnaround.php

Good Stories, Great Sequels. US Market Entry (Int'l). Turn around a financially deteriorating 2-year old Jamaican wireless competitor by setting and implementing strategies for profitable growth. Interim CMO/8 month engagement. Sales up 40%, losses narrowed by 35% over 8 months. Company repositioned as innovative, growing and viable. Permanent marketing team in place. PRIMARY KEYS TO SUCCESS:. Process definition and refinement. Ability to advance initiative on low budget. Step 4: Reposition "written off"...

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/team.php

Good Stories, Great Sequels. US Market Entry (Int'l). Meet Our Network of Experts. We honed our strategic, operational and management skills in highly competitive industries, in the trenches of turnaround and start-up businesses, medium to Fortune 100 companies, and joint venture organizations. By creating and capitalizing on new market opportunities, we helped these companies attain world-class status. We're strategic and operating partners- we help clients implement the strategies we build with them.

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/usmarket.php

Good Stories, Great Sequels. US Market Entry (Int'l). Our US Market Entry Services. Growth challenges multiply in foreign markets, with remote operations, unfamiliar market dynamics, regulations, business operating procedures, languages and cultures. Successful navigation of this complexity is critical for technology companies entering the US market, where the market size, demands and resulting potential for global credibility raise the stakes exponentially. Market validation and strategy development.

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/story.php

Good Stories, Great Sequels. US Market Entry (Int'l). Coming from diverse career backgrounds, a shared observation brought us together: Many businesses fall short of their potential because in the face of complexity (like growing a competitive business), our human predispositions lead us to "divide and conquer" strategies, when in fact "integrate and collaborate" approaches produce more innovative and financially compelling results. We are integrated marketing specialists.

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/optimization.php

Good Stories, Great Sequels. US Market Entry (Int'l). Our Channel Optimization Services. Strategic and operational, ROI-driven alignment of a client's customers, products and sales/distribution channels. Drives revenue growth and increased ROI by ensuring:. Customer focused channel mechanics that drive loyalty. Channel resource allocation commensurate with return. Sales efficiency derived from clear channel roles. Enhanced flexibility of indirect channels. How we deliver it. What it looks like. Our portf...

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/market.php

Good Stories, Great Sequels. US Market Entry (Int'l). International Expansion Success Story. Build a new business in the US market for an Italian-based leader in dermatological medical technologies. US expansion consultant/retainer engagement. Operational sales and US distribution presence established within 2 weeks. Executing revamped marketing plan in 2 months. Company doubled US market sales and profitability targets. PRIMARY KEYS TO SUCCESS:. Market research and focus. Metrics and feedback mechanisms.

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/clients.php

Good Stories, Great Sequels. US Market Entry (Int'l). Our clients range from small to medium technology-oriented businesses ($15-100 million in sales), their sponsors or investors, to intrapreneurial business units of large corporations. Companies challenged to scale in periods of rapid growth, to turn around business decline, and to expand internationally have partnered with The Munroe Group, LLC to help them meet and exceed their growth targets. Oceanic Digital Jamaica, Ltd. Region of Sardinia, Italy.

themunroegroup.com

The Munroe Group, LLC

http://www.themunroegroup.com/creation.php

Good Stories, Great Sequels. US Market Entry (Int'l). Channel Expansion Success Story. Increase sales and profitability of a highly decentralized communications provider by building a nationwide indirect sales program and infrastructure. Director, Indirect Channels/18 month engagement. Delivered $60 million revenue in 18 months. Channel profitability 3x that of direct sales. Sustainable- accounted for 30% of company sales just 3 years from program inception. PRIMARY KEYS TO SUCCESS:. Competitive intellig...