netnewideas.com netnewideas.com

netnewideas.com

netnewideas

a lean brand consultancy. with 30+ years of digital-media-marketing experience, we know how to work quickly and confidently from business problem to brand idea. analysis sets the stage. disruptive intuition provides the solution. the outcome is an idea to rally around, which transforms the category, inspires great creative, generates buzz, and drives revenue.

http://www.netnewideas.com/

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CONTACTS AT NETNEWIDEAS.COM

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George Scribner

231 We●●●●●●St, 5D

New●●●ork , New York, 10011

UNITED STATES

212●●●561
ge●●●●●●●●●●●●@gmail.com

View this contact

George Scribner

231 We●●●●●●St, 5D

New●●●ork , New York, 10011

UNITED STATES

212●●●561
ge●●●●●●●●●●●●@gmail.com

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netnewideas | netnewideas.com Reviews
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a lean brand consultancy. with 30+ years of digital-media-marketing experience, we know how to work quickly and confidently from business problem to brand idea. analysis sets the stage. disruptive intuition provides the solution. the outcome is an idea to rally around, which transforms the category, inspires great creative, generates buzz, and drives revenue.
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1 philosophy
2 practice
3 fast branding
4 povs
5 steal this
6 buy this
7 netnewideas
8 copyright @ netnewideas
9 all rights reserved
10 view on mobile
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netnewideas | netnewideas.com Reviews

https://netnewideas.com

a lean brand consultancy. with 30+ years of digital-media-marketing experience, we know how to work quickly and confidently from business problem to brand idea. analysis sets the stage. disruptive intuition provides the solution. the outcome is an idea to rally around, which transforms the category, inspires great creative, generates buzz, and drives revenue.

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netnewideas.com netnewideas.com
1

netnewideas philosophy

http://www.netnewideas.com/philosophy.html

Brand is an old technology - anywhere from 50 to 2.5 million years - depending on how you do the math. prior to the 1960s, advertising was not much more than mass-salesmanship. with the advent of modern storytelling, brands began to mean more than creatively rendered features and benefits. they progressed beyond slogans, jingles, and "unique selling propositions" to stories about people and their lives. Bringing active meaning to brands is our mission. Creating and refreshing a brand today is the same as...

2

practice

http://www.netnewideas.com/practice.html

Research Design and Management. Brainstorm Design and Facilitation. Executive and Expert Interviews. Brand strategy is a right-brain/left-brain activity. when not aligned, a client receives a well defined problem with no solution or a great idea that doesn't make a meaningful difference on the business. a successful engagement is a marriage of the consulting brain and the creative brain. here's how we do it:. Define the brand DNA. The DNA of the brand is the distillation of why the brand exists, where it...

3

netnewideas about

http://www.netnewideas.com/about.html

Clear Channel Media and Entertainment. Lincoln Center for the Performing Arts. Clients i love and loved. Is a brand strategist and corporate intrapreneur whose career has spanned general advertising, integrated marketing, digital design, book publishing and newspaper publishing. George is a uniquely talented right-brain/left-brain thinker who is passionate about crafting brand ideas that solve real problems, enliven organizations, and connect authentically with customers. Study, first fielded.

4

povs

http://www.netnewideas.com/povs.html

The Globalization of Advertising - Are You Ready? Reveals the interconnecting dynamics - from media buying platforms, to global selling capabilities, simultaneous consumption of global content, and the emergence of a coherent, global consumer culture - that are transforming advertising into a truly global industry. A Mad Man's Love Letter to Healthcare. Explains why healthcare is the most exciting, complicated, and rewarding category in business today. Value-based marketing lifts sales,. So says this tim...

5

steal this

http://www.netnewideas.com/steal-this.html

A day in the life. Developing a touch-point strategy requires an understanding of how people consume media and use technology on a daily basis. this diagram - inspired by a statistical profile of a target user - illustrates devices, tasks, content, and intensity of engagement. Once you have the idea, this brief allows you to identify the executional details to explain the idea and how it should work. To get the purchase path right is to understand 1) how the customer identifies each phase of the process;...

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A new, lean methodology for getting to breakthrough ideas FAST. Real ideas are like magic. they open hearts and opportunities. no brand strategy is finished without one. however, they need to be firmly grounded in solving the right problem. Every engagement is unique, but there are steps and stages that make success possible. our process supports the practice. but the practice is much more than the process.

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