dgtlmarketing1.wordpress.com
Crisis Management Planning: A necessity for the online era | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era/comment-page-1
Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...
dgtlmarketing1.wordpress.com
Going Viral | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/08/going-viral
Marketing is a contest for people's attention – Seth Godin. In the digital marketing world, there is no better way to accelerate your business growth than by going viral. Viral media can be defined as content, which becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. Pepsi’s Jeff Gordon Test drive video can be seen as a viral success, having accumulated more than 40 million views since it was posted in 2013. It’s immediately e...
dgtlmarketing1.wordpress.com
Bring Life to Digital Marketing | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/02/27/bring-life-to-digital-marketing
Marketing is a contest for people's attention – Seth Godin. Bring Life to Digital Marketing. Digital innovators are constantly changing the face of marketing. Using social media and the power of technology they give their audience the opportunity to connect with the brand. Adidas became the most talked about brand during the World Cup and thanks to their unique digital marketing they also recieved a 5.2 million increase in followers. Another leading retail company is TopShop. Owl, viewers could interact ...
dgtlmarketing1.wordpress.com
Crisis Management Planning: A necessity for the online era | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/04/05/crisis-management-planning-a-necessity-for-the-online-era
Marketing is a contest for people's attention – Seth Godin. Crisis Management Planning: A necessity for the online era. In this digital world, reputation is everything. It is something intangible but so telicate, one false move and BOOM years of hard work, gone! Companies must have a plan in place to react fast to divert a crisis. Step 1: Forming a team. A cohesive management team must behind this operation. Not only must they believe in this plan, they must understand the what the plan consists of&#...
dgtlmarketing1.wordpress.com
Going Viral | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/08/going-viral/comment-page-1
Marketing is a contest for people's attention – Seth Godin. In the digital marketing world, there is no better way to accelerate your business growth than by going viral. Viral media can be defined as content, which becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email. Pepsi’s Jeff Gordon Test drive video can be seen as a viral success, having accumulated more than 40 million views since it was posted in 2013. It’s immediately e...
dgtlmarketing1.wordpress.com
Personalization | dgtl marketing
https://dgtlmarketing1.wordpress.com/2015/03/29/personalization
Marketing is a contest for people's attention – Seth Godin. Without doubt one of the biggest trends in digital marketing in 2015 is an increase in personalization. It’s been happening all around us but it is becoming more and more prevalent, with the increase being driven by exponential developments in Big Data . Whether it’s recommendations on Amazon, Ebay, or Netflix, it is certainly a vital element in digital marketing, which consumers are expecting more and more. Trying to increase sales simply by dr...
digitalmarketinggroup5.wordpress.com
Traffic Building using Google Adwords – DIGITAL MARKETING GROUP 5
https://digitalmarketinggroup5.wordpress.com/2015/03/29/traffic-building-using-google-adwords
DIGITAL MARKETING GROUP 5. March 29, 2015. April 20, 2015. Traffic Building using Google Adwords. Traffic Building using Google Adwords. In this week’s blog I am going to firstly define Traffic Building . Traffic Building is a Promotional campaign or special attraction aimed at increasing the number of shoppers passing through a shopping area, mall, store, or website . Time targeting: AdWords’ enables advertisers to also select specific hours durng the day for optimal targeting. 18 thoughts on “ Tr...
group44mg337.wordpress.com
Digital marketing in real time! | Group44 MG337
https://group44mg337.wordpress.com/2015/03/08/digital-marketing-in-real-time
Engaging with consumers…. The Burberry story. Web Design: Eye Tracking →. Digital marketing in real time! March 8, 2015. With the ever growing scope of social media and the constant need for businesses to engage with their customers, it comes as no surprise that the necessity for real-time marketing is at an all-time high. Just look at last week and how many businesses tried to cash in on the whole dress saga. Was it blue and black or cream and gold? Real time Digital marketing is key to success in the f...
group44mg337.wordpress.com
Google AdWords: Changing the advertising world forever | Group44 MG337
https://group44mg337.wordpress.com/2015/03/01/google-adwords-changing-the-advertising-world-forever
Engaging with consumers…. The Burberry story →. Google AdWords: Changing the advertising world forever. March 1, 2015. Google AdWords came along in 2000 and literally took the advertising world by storm, from that time on the way in which advertising was conducted changed forever. You don’t need anybody to tell you that, just go onto Google and you’ll have a very hard time avoiding being targeted by adverts in today’s world, you can’t escape it. 44 (6), p20. . Elisa Gabbert. (2012). Here Are 10 Reasons.
group44mg337.wordpress.com
Social Media Marketing- the importance in today’s society | Group44 MG337
https://group44mg337.wordpress.com/2015/03/28/social-media-marketing-the-importance-in-todays-society
The Importance of a well-built website. Marketing via social media →. Social Media Marketing- the importance in today’s society. March 28, 2015. In a society where social media rules the marketing world a brand has to be careful of it’s reputation and the direction the company wants to take it. Social media can be a very effective way to market your brand but can also have a huge negative impact. ” It takes 20 years to build a reputation and 5 minutes to ruin it” ( Warren Buffet). Liked by 1 person.
