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New Media Exploration

Sunday, December 21, 2008. The Role of Search Engines. Search engines are becoming the modern day phone book plus so much more. Search engines just don’t provide contact information they provide access to a brand and everything it can offer. Search engines are somewhat like the ultimate index of anything you need to know about. Search engine marketing is a very strategic part of marketing that I think is often overlooked by many small to mid-size marketers who may be able to benefit greatly from it.

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Sunday, December 21, 2008. The Role of Search Engines. Search engines are becoming the modern day phone book plus so much more. Search engines just don’t provide contact information they provide access to a brand and everything it can offer. Search engines are somewhat like the ultimate index of anything you need to know about. Search engine marketing is a very strategic part of marketing that I think is often overlooked by many small to mid-size marketers who may be able to benefit greatly from it.
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New Media Exploration | newmediapatrick.blogspot.com Reviews

https://newmediapatrick.blogspot.com

Sunday, December 21, 2008. The Role of Search Engines. Search engines are becoming the modern day phone book plus so much more. Search engines just don’t provide contact information they provide access to a brand and everything it can offer. Search engines are somewhat like the ultimate index of anything you need to know about. Search engine marketing is a very strategic part of marketing that I think is often overlooked by many small to mid-size marketers who may be able to benefit greatly from it.

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New Media Exploration: November 2008

http://newmediapatrick.blogspot.com/2008_11_01_archive.html

Sunday, November 30, 2008. Video vs. Written Word. A vlog is basically a video blog and as Lessson 6 in my class states “Vlogs can either be used as a small part of an existing Web campaign, or as the main feature. The number one reason to vlog? Publicity. Many video clips get press attention. Further, video clips often get linked to by bloggers – another great way to generate traffic at no cost” (Lesson 6). Lesson 6. IMC 619. West Virginia University. The Role of the Short Film in Marketing. 8226; First...

2

New Media Exploration: The Online Advertorial

http://newmediapatrick.blogspot.com/2008/12/online-advertorial.html

Sunday, December 21, 2008. This situation poses a few interesting questions for marketers:. 1 Regardless of ethics are online advertorials an effective marketing communication tool? 2 Should online advertorials be labeled as paid media? 3 Are online advertorials more effective than traditional advertorials in print? Lesson 9. IMC 619. (2008). West Virginia University. Spizziri, Martha. Retrieved on December 17, 2008 from http:/ advertising.about.com/od/onlineadvertising/a/guestethicalads....Opportunity: ...

3

New Media Exploration: Advergames - The Controversy

http://newmediapatrick.blogspot.com/2008/12/advergames-controversy.html

Sunday, December 7, 2008. Advergames - The Controversy. As Lelchuk states “To assess how big these "advergames" are, researchers looked at the 77 Web sites of top food companies such as Kellogg's and Wrigley's. They found that between June and November of 2005, these sites had more than 12.2 million visits by children” (Lelchuk). To show just how sophisticated advergames have become check out these statistics from Kaiser Family Foundation Study:. Nearly half the sites include a movie or TV tie-in. Adverg...

4

New Media Exploration: December 2008

http://newmediapatrick.blogspot.com/2008_12_01_archive.html

Sunday, December 21, 2008. The Role of Search Engines. Search engines are becoming the modern day phone book plus so much more. Search engines just don’t provide contact information they provide access to a brand and everything it can offer. Search engines are somewhat like the ultimate index of anything you need to know about. Search engine marketing is a very strategic part of marketing that I think is often overlooked by many small to mid-size marketers who may be able to benefit greatly from it.

5

New Media Exploration: Opportunity: Minority Targeted Social Networking Sites

http://newmediapatrick.blogspot.com/2008/12/minority.html

Sunday, December 7, 2008. Opportunity: Minority Targeted Social Networking Sites. Sites such as MySpace and Facebook are aimed at the masses and basically for anybody and everybody. But what about social networking sites for minorities? I think this could be successful. Black Entertainment Television (BET) has found its niche on cable TV so why not a minority targeted social networking site? Here are some ideas for social networking sites for minorities that may have potential in the future:. Subscribe t...

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Emerging Media: Why Email Marketing Should be Part of Your Next Campaign

http://newintersphere.blogspot.com/2008/12/why-email-marketing-should-be-part-of.html

Emerging Media and its implications on Marketing. Sunday, December 14, 2008. Why Email Marketing Should be Part of Your Next Campaign. Although many may shy from email marketing because of the fear that SPAM might ruin the company’s credibility, the fact is that email marketing is a powerful tool when used correctly and appropriately. Email marketing can deliver sales and revenue and has the unique ability to create and form lasting relationships. According to Jenkins. In closing, I hope I have convinced...

just-imc.blogspot.com just-imc.blogspot.com

just-imc: Mobile Marketing?

http://just-imc.blogspot.com/2008/12/mobile-marketing.html

Lots of reason potentially, but this is just one area both marketers and consumers are going to have to wade through and figure out, and then *re*figure when newer technologies arise to take advantage of the newer opportunities that present themselves for your attention. The lure of a high response rate, the convenience of catching you wherever you go (imagine marketers drooling over a mobile television audience), and the simplicity of it all. it's too much for a marketer to pass up. More and more people...

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just-imc: November 2008

http://just-imc.blogspot.com/2008_11_01_archive.html

Raise your hand if. You've ever heard of crowdsourcing. Oh no you were just stretching. Well, I had to do a little extra reading on the matter to feel like I had a better understanding of just what this "crowdsourcing" encompassed exactly. Did i fully achieve that? NO But I have at least a working understanding of it, which, it seems to me is all anyone else really has either. Speaking of Wikipedia (since we can, freely, in this type of setup), I can think, immediately, of no greater success in "crowdsou...

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So, What’s New for 2009? | So What's New?

https://pattiimc.wordpress.com/2008/12/22/so-whats-new-for-2009

Skip to search - Accesskey = s. So What’s New? So, What’s New for 2009? By pmaurer74 on December 22, 2008. Image from iStock.com. Since the end of the year is coming upon us quickly, blogs and articles are flooding my inbox with horoscopes into the future of New Media. Some earlier predictions in the year came true and others did not due to the current economic situation. This post gleans some interesting points from a few articles that have different opinions. Happy New Year and a great 2009! Follow &ld...

just-imc.blogspot.com just-imc.blogspot.com

just-imc: Week 4....... not quite midway yet.

http://just-imc.blogspot.com/2008/12/week-4-not-quite-midway-yet.html

Week 4. not quite midway yet. In our week four lessons, the issue of e-mail marketing came up. Now, what do we all think of when we hear that? But, not so fast. e-mail marketing of course involves that under its umbrella, but also, as the lesson pointed out, it can actually be tailored to certain audiences, with specific tastes. It's not simply "junk e-mail," unsolicited and unwanted. Most of it however? Even with junk mail there's the occasional bright spot. So it is, too, with e-mail marketing. Http:/ ...

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Can you hear me now? | Unknown Advertising

https://arachelwvu09.wordpress.com/2008/12/01/can-you-hear-me-now

Can you hear me now? December 1, 2008 at 6:56 PM Posted in Uncategorized. In our lesson for week 5 (a few weeks back) we dicusses mobile-to-mobile marketing. Below is a brief description of what it is and why it’s important. What is Mobile Marketing and Why is it Important? As such, cell phones have become a primary means of communication, not only for voice calls but also for digital services, e-mail and digital photos. Published reports state that more than half of worldwide subscribers are active ...

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Oh the Web we weave | Unknown Advertising

https://arachelwvu09.wordpress.com/2008/12/09/oh-the-web-we-weave

Oh the Web we weave. December 9, 2008 at 3:31 PM Posted in Uncategorized. What is your favorite product, brand, service? Do they have a website? Most likely. Is that website nice looking? Probably. But do you really pay attention to the details of the web design of any site let alone your favorite one? Not likely.unless you are in Lesson 8: creative considerations in merging media. This week we are discussing how the Web has grown faster than any electronic medium in history (Ramos, 2008). Leave a Reply ...

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Buzz builder | Unknown Advertising

https://arachelwvu09.wordpress.com/2008/11/13/buzz-builder

November 13, 2008 at 11:55 AM Posted in Uncategorized. Last week we wrote in our paper 3 options that may increase buzz to our blog. The first idea to generate buzz for Unknown Advertising is to conduct a viral marketing campaign. The final buzz building idea is to conduct crowdsourcing. By making a semi-anonymous link to my blog via media platforms such as YouTube or Flickr, I can see how many comments come back to the blog. Leave a Comment ». Feed for comments on this post. Leave a Reply Cancel reply.

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Advertising…meet Editorial | Unknown Advertising

https://arachelwvu09.wordpress.com/2008/12/17/advertisingmeet-editorial

December 17, 2008 at 2:37 PM Posted in Uncategorized. I was surprised to see the topic of advertorials in our lesson this week. Our final lesson discusses ethical lines within new media IMC. Advertorials are a subject of ethics? Honestly, I was recently introduced to advertorials and in fact even more recently faced to writing them! This quote offers insight into the change in advertising over the years:. 8212; Scott Angus, editor of. The Janesville (WI) Gazette. Leave a Comment ». Enter your comment here.

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To .tel or not to .tel | Unknown Advertising

https://arachelwvu09.wordpress.com/2008/11/18/to-tel-or-not-to-tel

To tel or not to .tel. November 18, 2008 at 2:00 PM Posted in Uncategorized. I was in a meeting yesterday at work. Before hand we were to read an article titled,. How Telnic will revolutionize dialing. This would directly compete with yellow pages and white pages. Telnic speakers say they are striving to become the Google of online address books (Schenker, 2008). Below is the link for complete details. Http:/ www.msnbc.msn.com/id/27338706/from/ET/. What does this mean for IMC? It also helps you as an ind...

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New Media Exploration

Sunday, December 21, 2008. The Role of Search Engines. Search engines are becoming the modern day phone book plus so much more. Search engines just don’t provide contact information they provide access to a brand and everything it can offer. Search engines are somewhat like the ultimate index of anything you need to know about. Search engine marketing is a very strategic part of marketing that I think is often overlooked by many small to mid-size marketers who may be able to benefit greatly from it.

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