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now in colour | andy whitlock's OLD blog: rebirth

http://nowincolour.blogspot.com/2009/06/rebirth.html

Now in colour andy whitlock's OLD blog. Wednesday, June 17, 2009. My blog is being reborn. It's going to appear somewhere else, looking different. As with all births, things could get messy. Like, for instance, the logo disappearing from above. Hmm. not sure where that went. Anyhoo. A few more pushes. Posted by Andy at 1:08 pm. Subscribe to Post Comments [ Atom. This is my old blog. My new one is @ nowincolour.com. View my complete profile. Why you should make excuses. How to start a party.

nowincolour.blogspot.com

now in colour | andy whitlock's OLD blog: August 2006

http://nowincolour.blogspot.com/2006_08_01_archive.html

Now in colour andy whitlock's OLD blog. Sunday, August 06, 2006. I once heard a Creative Director suggest that having an ad campaign banned is one of the best things that can happen for the brand behind it. A banned ad of course leads to publicity and the inevitable onslaught of ‘should it’, shouldn’t it’ debates. There’s a cynicism here that doesn’t sit very well with me, but I cannot argue that the brand benefits from the circus surrounding the controversy. Doing a really rubbish ad. This is the only p...

nowincolour.blogspot.com

now in colour | andy whitlock's OLD blog: droga's millions

http://nowincolour.blogspot.com/2009/06/drogas-millions.html

Now in colour andy whitlock's OLD blog. Friday, June 12, 2009. I was just looking at D&AD's four black pencil winners. And discovered (for the first time) Droga 5's 'Million' project. For the life of me I can't find a video to directly link to. But you can see it at the link above or on Droga 5's website. It's basically an incentive scheme for less-privileged, under-performing students that rewards performance with a shiny phone. The better they do in school, the more minutes they get etc. Or do we stick...

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now in colour | andy whitlock's OLD blog: the science of passive pleasure

http://nowincolour.blogspot.com/2007/08/science-of-passive-pleasure.html

Now in colour andy whitlock's OLD blog. Friday, August 03, 2007. The science of passive pleasure. Earlier on, while checking out Anywhere.fm. I was reminded how much more I enjoy music when it's not me that initiates it. You must have experienced the same thing: a song is played at work - a song you own but never listen to - and you find yourself really enjoying it. It almost sounds different, even new! And do opportunities extend beyond music? A book I've mentioned before. Of it When it plays without wa...

nowincolour.blogspot.com

now in colour | andy whitlock's OLD blog: why you should make excuses

http://nowincolour.blogspot.com/2009/06/why-you-should-make-excuses.html

Now in colour andy whitlock's OLD blog. Tuesday, June 09, 2009. Why you should make excuses. If you're in the business of trying to motivate particular behaviour, this thought might oil your kippers. And I went to Breakfast Club at The School of Life. Last week. In a nutshell it was a group of people chewing over both muesli and light philosophical musings, all hosted by Robert Rowland Smith. Doing it were removed. Here were my excuses for going:. 1 It wasn't my idea to go - it was Jamie's idea. Subscrib...

nowincolour.blogspot.com

now in colour | andy whitlock's OLD blog: the meat market

http://nowincolour.blogspot.com/2007/11/meat-market.html

Now in colour andy whitlock's OLD blog. Monday, November 05, 2007. AdWeek just published this article. That I wrote for them last month. It's about meat. The importance of meat/substance in brand comms has been buzzing round my head for a couple of years and eventually made it down my arms and out my fingertips. In broad terms it describes the opportunity in the vacuum between fluffy comms ideas and 'brand utility'. Posted by Andy at 11:52 am. Thanks Brad, that's very kind. If you make meaning, you'll pr...

nowincolour.blogspot.com

now in colour | andy whitlock's OLD blog: philosophy by bicycle

http://nowincolour.blogspot.com/2009/06/philosophy-by-bicycle.html

Now in colour andy whitlock's OLD blog. Monday, June 15, 2009. On Saturday I cycled around London with a group of other people, sporadically indulging in light philosophy. It was a 'holiday' created by The School of Life. An organisation I mentioned last week. Signing up for this was an unusual thing for me to do and while it might sound a little pretentious, it really wasn't. Unless the idea of a light lecture on philosophy is pretentious to you. In which case, this was as well. Here's the route we took:.

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now in colour | andy whitlock's OLD blog: September 2006

http://nowincolour.blogspot.com/2006_09_01_archive.html

Now in colour andy whitlock's OLD blog. Saturday, September 16, 2006. In 2002 I teamed up with two Swedes to create a virtual pop band in the vein of Gorillaz, but aimed at a pop-loving audience. Well, that's a little misleading. The Swedes had already created it. The music was in production and the characters were being designed. Sasan and Mike though, for all their talents and strong jawlines needed a hand to bring the characters to life. For the video, I devised a scene in which Kurano, the lead singe...

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now in colour | andy whitlock's OLD blog: the emotional spectrum of branding

http://nowincolour.blogspot.com/2008/02/emotional-spectrum-of-branding.html

Now in colour andy whitlock's OLD blog. Wednesday, February 27, 2008. The emotional spectrum of branding. Last summer, I posted my frustration. About people describing marketing campaigns by the channels they occupy. I offered the following analogy:. If I tell you that Lucy and I speak on the phone, on IM and by text what does this say about my relationship with her? 1 Consumers do not see the world through channels. 2 'Brand' is only the sum of the parts consumers happen upon. Stuff we encounter is.

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now in colour | andy whitlock's OLD blog: how to start a party

http://nowincolour.blogspot.com/2009/06/how-to-start-party.html

Now in colour andy whitlock's OLD blog. Thursday, June 04, 2009. How to start a party. Posted by Andy at 12:59 pm. Subscribe to Post Comments [ Atom. This is my old blog. My new one is @ nowincolour.com. View my complete profile. Stress isnt good for anyone. A post about why Im not posting. Robots learn to fall gracefully. How to make people think. Back in the frame. Wedded to new york. Nothing But Green Lights.