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Ngaruiya Githegi | Demystifying youth marketing in Africa

Demystifying youth marketing in Africa

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Demystifying youth marketing in Africa

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Safaricom Taps Independent 3rd Party To Manage 90 Million Start Up Fund! | Ngaruiya Githegi

https://ngaruiyagithegi.wordpress.com/2014/11/26/safaricom-taps-independent-3rd-party-to-manage-90-million-start-up-fund

Demystifying youth marketing in Africa. Safaricom Taps Independent 3rd Party To Manage 90 Million Start Up Fund! Kenya’s mega telecom giant Safaricom has launched the Spark Venture Fund. The US$ 1 Million fund was launched with the objective of getting. In Kenya access very much needed financing, mentoring and access to resources. Key for Kenya’s young techpreneurs that the Safaricom Spark Venture Fund is not a grant. It is a debt instrument. And USD 250,000. The startups will, under the program access m...

2

Ngaruiya Githegi | Demystifying youth marketing in Africa | Page 2

https://ngaruiyagithegi.wordpress.com/page/2

Demystifying youth marketing in Africa. What Happened To Teen SIM Card Registration? This was in January 2014. I wonder what happened? The Communications Commission of Kenya had hinted at commencing registration of teenagers to have SIM cards in a move set to weed out mobile phone fraud. CCK hinted starting of Sim card registration among teenagers who would undergo the process using their parent’s identification card. Teen sim card registration. Youth marketing in Africa. Big company advertising via Seth...

3

Stop Selling Your Product, Sell Emotional Connections | Ngaruiya Githegi

https://ngaruiyagithegi.wordpress.com/2014/11/17/selling-emotional-connections

Demystifying youth marketing in Africa. Stop Selling Your Product, Sell Emotional Connections. 50% of every buying decision is driven by emotion. Which raises the question, “. How intimate is the personal connection between your consumer and your product? 8221; Are your consumers in love with you, or have you simply been friend-zoned? So, how do you avoid being friend-zoned? Think about it; would you fall in love with a guy who keeps bragging about his well chiseled abs or sleek sports car? The answer li...

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Ngaruiya Githegi | Demystifying youth marketing in Africa

Demystifying youth marketing in Africa. Safaricom Taps Independent 3rd Party To Manage 90 Million Start Up Fund! Kenya’s mega telecom giant Safaricom has launched the Spark Venture Fund. The US$ 1 Million fund was launched with the objective of getting. In Kenya access very much needed financing, mentoring and access to resources. Key for Kenya’s young techpreneurs that the Safaricom Spark Venture Fund is not a grant. It is a debt instrument. And USD 250,000. The startups will, under the program access m...

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