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Pat Rigsby's Blog: December 2006
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Sunday, December 31, 2006. Are You Ready For 2007? Are you ready to make 2007 your best year ever? Are you ready to help more people change their lives than in any year past? Are you ready to grow your business to new heights? Are you ready to share new experiences with your family? Are you ready to step out of your comfort zone and make a reality of the things that you only dreamed about in the past? I'm all for it. What's truly...
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Pat Rigsby's Blog: April 2007
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Monday, April 02, 2007. That's the key to your marketing success. It's that simple.give away free stuff and you'll make more money. One of my friends spends a great deal of money on Pay Per Click ads but doesn't work hard to capture the traffic that the ads drive to him. Sure, he turns some of the visitors into paying clients - but how many of those prospects leave without him ever knowing they were there? Let's see.about 14%...
patrigsby.blogspot.com
Pat Rigsby's Blog: January 2007
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Monday, January 29, 2007. Think BIG, Start Small. Anything worth doing is worth doing well.". That's how the phrase goes, right? My take on it is a little different, here goes:. Anything worth doing is worth doing poorly.". Rarely is someone great at something the first time they try it. But, the ones who become great are willing to start where they are and invest the sweat equity necessary to do it well. You have to find it.
patrigsby.blogspot.com
Pat Rigsby's Blog: November 2006
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Thursday, November 30, 2006. Making Money With Weight Management. Hopefully I peaked your interest the other day with my brief post about weight management. Personally, I think that for virtually all fitness pros - excluding the sports performance folks - it's a 'no brainer' to add weight management programming to your business model. By adding this component you can potentially double your income and your client base. We also us...
patrigsby.blogspot.com
Pat Rigsby's Blog: October 2006
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Tuesday, October 31, 2006. Most trainers don’t think of themselves as having distribution channels. They think that distribution channels are Wal-Mart or Kroger or Amazon. They think of them as solely for retail offerings. Well let me tell you this is not the case. You can tap into the upside leverage of these distribution channels by capitalizing on the relationships that you’ve already created. Here are just a few ideas:. If it...
patrigsby.blogspot.com
Pat Rigsby's Blog: March 2007
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Monday, March 26, 2007. Using PR To Generate Business. Public Relations as a marketing strategy can take the form of writing articles or columns for local newspapers, magazines, websites, offering an advice column, being a content expert for the media; television, radio or newspaper interviews, writing a press release, or having stories published about your clients and how you helped them. A great way to go about this is to piggy...
patrigsby.blogspot.com
Pat Rigsby's Blog: July 2006
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Saturday, July 29, 2006. I'm doing some Bob Villa-like home improvements this weekend. Lots of painting and laying a new floor among other things. In theory, some of this stuff should enhance the resale value of the house. Well, this got my wheels turning. It made me wonder. What's your business worth? If you wanted to sell it, could you? Do you plan on training clients when you're 60? Do you have an exit strategy? 1 Decide what ...
patrigsby.blogspot.com
Pat Rigsby's Blog: May 2007
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Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Thursday, May 31, 2007. Dax's Challenge to both of us.and what's in it for you. Here's the conclusion to Dax and my conversation. He's issued a challenge and I accepted. I asked, worry evident in my voice as he continued. "Well, because I'm going to ask you to do the very same thing that you want the rest of the industry to do. take action! Yes, but most of those ideas and actions are now well within your comfort zone, correct?
patrigsby.blogspot.com
Pat Rigsby's Blog: August 2006
http://patrigsby.blogspot.com/2006_08_01_archive.html
Systems, Tips and Strategies to Make Your Fitness Business More Profitable. Thursday, August 31, 2006. The Best Way To Attract New Clients. Referrals should be the life-blood of your business. But I’ll bet that’s not the case. In fact, I’m betting that you get a couple here and there, are thrilled when you get them, but have no clue how to ensure you keep getting themconsistently and automatically. Well, we’re going to change that. A referred client is easier to work with. A referred client can be more p...
