pradvocate.blogspot.com
PR Advocate: Socialising your CEO
http://pradvocate.blogspot.com/2010/10/socialising-your-ceo.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Title="Subscribe to my feed". Friday, October 29, 2010. Weber Shandwick recently released research about socialising your CEO, which found that 64% of CEO's are not engaging with stakeholders online. Obviously, online engagement is not for everyone, but in an online world, we should see the number of social CEO's increase over the next few years. Limited Pool of Social CEOs. Over nine out of 10 CEOs in the world’s top...
pradvocate.blogspot.com
PR Advocate: April 2009
http://pradvocate.blogspot.com/2009_04_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. PR in 140 characters (or less). Social Networks More Popular Than Email. Social Networking is Hot in Hong Kong. Title="Subscribe to my feed". Thursday, April 16, 2009. PR in 140 characters (or less). Below is a short article I recently wrote for the Weber Shandwick Asia Pacific newsletter:. But beware, the darker side of Twitter enables viral word of mouth to spread faster than ever before – a crisis can now be commun...
pradvocate.blogspot.com
PR Advocate: August 2008
http://pradvocate.blogspot.com/2008_08_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Power to the people. Title="Subscribe to my feed". Tuesday, August 19, 2008. The story about the mens and womens Spanish basketball team stretching their eyes to simulate Chinese facial features has been doing the rounds in mainstream and social media recently. The newspaper ad, for a Spanish courier company called Seur. All in all though, Spain could really do with fewer negative stories about its racial standpoint. Friday...
pradvocate.blogspot.com
PR Advocate: October 2008
http://pradvocate.blogspot.com/2008_10_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. The ugly side of social media. Guess what I did today mum! Title="Subscribe to my feed". Friday, October 24, 2008. This is my favourite story of the week courtesy of The Register. In short, an Australian call centre employee is exchanging email with HR regarding a sick day and the need to produce a doctors note. This email chain has been doing the rounds across Asia and made my Kyle Doyle an instant celeb! My leave was due ...
pradvocate.blogspot.com
PR Advocate: Twitter Revolution
http://pradvocate.blogspot.com/2010/10/twitter-revolution.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Title="Subscribe to my feed". Friday, October 29, 2010. Here is a link to an interesting article by Malcolm Gladwell in The New Yorker on the passivity of the Twitter Revolution. Http:/ www.newyorker.com/reporting/2010/10/04/101004fa fact gladwell. As usual Gladwell illustrates his opinion with colourful examples. I've always been a fan of Gladwell, but I don't agree with him on this one. Posted by PR Advocate.
pradvocate.blogspot.com
PR Advocate: July 2009
http://pradvocate.blogspot.com/2009_07_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Title="Subscribe to my feed". Tuesday, July 28, 2009. There are numerous online guides and presentations detailing how to ‘brand yourself on Facebook’ or ‘Get real RoI from Twitter’. Most of which are very slick and would have me reaching for my wallet! I regularly talk to real social media / peer media / digital communication experts and they very rarely call themselves experts. Yet, they have worked with household bra...
pradvocate.blogspot.com
PR Advocate: March 2010
http://pradvocate.blogspot.com/2010_03_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Foursquare – the game that has everyone all a twit. Title="Subscribe to my feed". Monday, March 22, 2010. Foursquare – the game that has everyone all a twitter. Adaline Lau, reporter at Marketing Interaactive Magazine, examines the potential benefits of FourSquare as a business tool. See whether you agree with the experts' opinion:. Foursquare – the game that has everyone all a twitter. I mean foursquare friend! What's wort...
pradvocate.blogspot.com
PR Advocate: September 2008
http://pradvocate.blogspot.com/2008_09_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. Im a PC and I dont care! Title="Subscribe to my feed". Tuesday, September 23, 2008. I'm a PC and I don't care! I’ve just seen Micorosft’s counterstrike against Apple’s ‘PC vs Mac’ campaign, which carries the theme Life without walls. And I have to say I like it…. I think this is a good follow up to the Seinfeld / Gates ad, which took heavy (and unfair) criticism. Posted by PR Advocate. Thursday, September 11, 2008. The beau...
pradvocate.blogspot.com
PR Advocate: January 2010
http://pradvocate.blogspot.com/2010_01_01_archive.html
The trials and tribulations of a PR expat in Hong Kong. View my complete profile. 5 Ways Apple’s iPad Will Impact B2B Marketing. Is PR giving ‘Social Media’ a bad name? Title="Subscribe to my feed". Friday, January 29, 2010. 5 Ways Apple’s iPad Will Impact B2B Marketing. I really liked this take on the Apple iPad launch which comes from socialmediaB2B.com. 5 Ways Apple’s iPad Will Impact B2B Marketing. Posted: 27 Jan 2010 04:57 PM PST. 3 Less Flash Ads – An issue that some people have about this de...
SOCIAL ENGAGEMENT