commonsensemarketing.blogspot.com
common sense marketing: Value vs Benefit
http://commonsensemarketing.blogspot.com/2005/02/value-vs-benefit.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Tuesday, February 01, 2005. Value is almost never just about price. So how do you provide the value people want? Value should also be grounded in the most obvious of basic business premis...
commonsensemarketing.blogspot.com
common sense marketing: Intro to CommonSense Marketing
http://commonsensemarketing.blogspot.com/2005/02/intro-to-commonsense-marketing.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Friday, February 04, 2005. Intro to CommonSense Marketing. 60% of consumers have a negative or less than positive attitude towards marketing and advertising than a few years ago. It's not...
commonsensemarketing.blogspot.com
common sense marketing: So What 'Is' Common Sense Marketing?
http://commonsensemarketing.blogspot.com/2005/02/so-what-is-common-sense-marketing.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Thursday, February 03, 2005. So What 'Is' Common Sense Marketing? Ok, so what do I mean by Common Sense Marketing? What do you mean the right 'mindset'? I hear you say. "I'm in busine...
commonsensemarketing.blogspot.com
common sense marketing: Customer Perception or Company Reality
http://commonsensemarketing.blogspot.com/2005/02/customer-perception-or-company-reality.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Tuesday, February 01, 2005. Customer Perception or Company Reality. The Customer’s Perception Isn’t Necessarily the Same as Reality. This situation is called the Confidence Gap. What are ...
commonsensemarketing.blogspot.com
common sense marketing: Marketing, Schmarketing!
http://commonsensemarketing.blogspot.com/2005/02/marketing-schmarketing.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Thursday, February 03, 2005. Marketers can get so convoluted in our embrace of techniques and technology that we, and our businesses, often forget about the basics. So here's something ra...
commonsensemarketing.blogspot.com
common sense marketing: Tired vs Tugging
http://commonsensemarketing.blogspot.com/2005/02/tired-vs-tugging.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Tuesday, February 01, 2005. To really start marketing and selling internally or externally, you need to concentrate on two things:. How your customer sees his current situation. Your pros...
marketingreboot.blogspot.com
Marketing Reboot: October 2006
http://marketingreboot.blogspot.com/2006_10_01_archive.html
A Unique Way To Refresh and Refocus Your Business. Tuesday, October 17, 2006. Welcome to Marketing Reboot ™. You know how your PC gets cluttered up with Junk and programs and every so often needs a clean up? Old files you don't use, loads of applications that are hardly used, things you forgot you had, all those programs you've added, all add up to slow your machine down or even to crash it altogether. Well your marketing can get exactly the same way. Say Hello to Marketing Reboot. A unique way of lookin...
marketingreboot.blogspot.com
Marketing Reboot: January 2006
http://marketingreboot.blogspot.com/2006_01_01_archive.html
A Unique Way To Refresh and Refocus Your Business. Thursday, January 05, 2006. Sometimes, when you've been involved in your business for a while, you begin to place certain limitations in what you do. You discount things because of previous 'experiences'. Or you don't do things because you've always done them in a certain way before and it's worked before so why change them. Or you overanalyse things because you feel you must cover it from every angle. Well, just believing. Something can sometimes make.
commonsensemarketing.blogspot.com
common sense marketing: 8 Points of Warning
http://commonsensemarketing.blogspot.com/2005/02/8-points-of-warning.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Tuesday, February 01, 2005. 8 Points of Warning. Posted by Nick Field at 2/01/2005 11:00:00 AM. 2006 by Nick Field. London, United Kingdom. View my complete profile. The "So What" Factor!
commonsensemarketing.blogspot.com
common sense marketing: 'Producting' or 'Marketing'?
http://commonsensemarketing.blogspot.com/2005/02/producting-or-marketing.html
This site is about just that. Marketing that doesn't get lost in it's own hype. Marketing with integrity between communications and actions. Straightforward but effective ideas on promotion, communication and interaction that everyone can benefit from. Business with a purpose as well as a profit. Common Sense Marketing. Tuesday, February 01, 2005. Every marketer knows that you need to define a value proposition for your product or service. But what really is a value proposition? It’s not though is it?
