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Drug Counterfeiting in Nigeria: Its alarming effects to the Nigeria public |

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Drug Counterfeiting in Nigeria: Its alarming effects to the Nigeria public. September 24, 2016. The prevalence of fake drugs otherwise known as drug counterfeiting in Nigeria cannot be over emphasized. Drug counterfeiting is not just only in Nigeria but it is a global problem. Globalization of the pharmaceutical industry has the potential to rapidly spread the substandard drugs or counterfeit drugs worldwide before adequate detection and intervention are possible. A visit to some of the rehabilitation ho...

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Brand Equity and Its Power |

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Brand Equity and Its Power. January 12, 2017. Basically as explain in previous publications on y7lab.com. Brand equity is the degree to which your brand produces or generates positive expression and feeling and also add maximum value to you business. According to David Aaker. Furthermore, the following are some of the essentials of brand equity:. Another essentials of brand equity is that it guarantees a considerable advantage in bargaining with the customer and the brad owners or producers including the...

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Brand Marketing Intelligence: What Brand Managers Should Know |

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Brand Marketing Intelligence: What Brand Managers Should Know. August 24, 2016. Brand marketing intelligence is the everyday information relevant to a company s markets, gathered and analyzed specially for the purpose of accurate and confident decision making in determined market opportunity, market penetration strategy and market development metrics. However, the following are few examples of market intelligence for the purpose of reviews. In order to collect marketing intelligence, brand managers must ...

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Using a Football Brand to gain market share: How Chivita used Manchester United FC’s brand to gain customer loyalty in Nigeria. March 13, 2017. Recently i was invited by my friend alongside with others to celebrate his son’s birthday. Apparently the boy happened to be his first son who is studying in Ghana. It was actually a day full of celebration as wine of different kinds was available in surplus. Also looking around the tables i saw fruit juice […]. Continue Reading ». March 9, 2017. March 9, 2017.

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The do´s and the don´ts when doing business in the Nigeria Market |

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The do s and the don ts when doing business in the Nigeria Market. October 1, 2016. Nigeria is the giant of Africa in terms of population and one of the fastest growing economies in the world. The business environment in Nigeria is such that is associated with many challenges ranging from poor infrastructure, corruption, epileptic power supply, shortages of foreign exchanges, volatility of foreign exchange, high inflation rate, high capital cost, excessive and unpredictable regulations etc. However, the ...

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Brand Re-positioning in the Nigeria market |

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Brand Re-positioning in the Nigeria market. January 11, 2017. Brand re-positioning are series of investments activities especially done with the purpose of boosting production and sales capacity of a brand for maximum penetration in the market. Brand re positioning involves a company’s action that brings a change in a brand’s status in the market place. This includes a changes in marketing strategies such as […]. Tags: Brand Re-positioning in the Nigeria market. Continue Reading ». Do you want to rebrand?

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Do you want to rebrand? Watch Out these to avoid in the Nigeria market |

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Do you want to rebrand? Watch out these to avoid in the Nigeria market. January 12, 2017. Re branding is a marketing strategy in which a new name, term, symbol, design or combination thereof is created for an established brand or product with the intention of developing a new differentiated identity in the mind of consumers, investors, competitors, and other stake holders. Re branding most often involves radical change to a brand’s […]. Tags: Do you want to rebrand? Continue Reading ». Say goodbye to arm...

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Brand Re-positioning in the Nigeria market |

http://y7lab.com/brand-re-positioning-in-the-nigeria-market

Brand Re-positioning in the Nigeria market. January 11, 2017. Brand re-positioning are series of investments activities especially done with the purpose of. Boosting production and sales capacity of a brand for maximum penetration in the market. Re-positioning a brand could be challenging sometimes especially for well established branded products. For better implementation of brand re-positioning the company or organization must choose a strategy that will help them achieve their purpose of re-positioning.

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Brand Equity and Its Power |

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Brand Equity and Its Power. January 12, 2017. Basically as explain in previous publications on y7lab.com, a brand is what represent an organization in the market. It is a product or services that is publicly distinguished from other product or services so that it can be easily communicated and also marketed. It is also considered to be a company’s valuable assets to be […]. Tags: Brand Equity and Its Power. Continue Reading ». Brand Equity and Its Power. Brand Re-positioning in the Nigeria market. The No...

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Daily Selling product categories in Nigeria |

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Daily Selling product categories in Nigeria. September 11, 2016. The increasing potentials of the Nigeria market is very real and competitive. But there remain concern for leadership in terms of sale performances in the Nigeria market. However, products performances in the market is determined by the ability producers to engage in effective product packaging, price control, value creation, quality control and they engage the end users. Chiefly among is the ability to satisfy the consumers need. No smartp...