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Which are You, a Fox or Hedgehog? 2 Cognitive Styles and How to Market to Them. | Nufer Blog
https://nufermr.wordpress.com/2013/05/29/fox-or-hedgehog-which-are-you
Insights from Nufer Marketing Research, Inc. Which are You, a Fox or Hedgehog? 2 Cognitive Styles and How to Market to Them. Edgehog or Fox as Forecaster- Which are you? In Thinking Fast and Slow,. Be a Fox not a Hedgehog. Market Optimism to Hedgehogs. Understanding that most people think they are better that they are at predicting the future, and are overly optimistic, can influence your marketing messages to them. Show how your product is a means to that bright future they know is in the works....Marke...
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What does AMA-LA have to say about Big Data? | Nufer Blog
https://nufermr.wordpress.com/2013/07/29/224
Insights from Nufer Marketing Research, Inc. What does AMA-LA have to say about Big Data? Feeling a bit bewildered and breathless when it comes to Big Data? Don’t worry; you’re not alone! Is characterized by volume, velocity, and variety: it describes the massive amounts of structured and unstructured data, which is so large that it’s difficult to process using traditional database and software techniques. Focus the scope and scale of queries or analyses. Just as with primary qualitative and quantitative...
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About | Nufer Blog
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Insights from Nufer Marketing Research, Inc. Nufer Marketing Research, Inc. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email.
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What Gembas Can Do for Your New Product Development Process | Nufer Blog
https://nufermr.wordpress.com/2013/07/29/219
Insights from Nufer Marketing Research, Inc. What Gembas Can Do for Your New Product Development Process. Never heard of Gembas. If you are responsible for New Product Development please read on! This term refers to a technique for understanding how work is getting done (in order to identify ways to improve the process). Today we use the Gemba technique as a starting point in the New Product Development process. Team members conduct the Gembas not only a researcher. The output is highly structured. The f...
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“Gemba, 1,2,3” – 3 Steps to conducting a Gemba | Nufer Blog
https://nufermr.wordpress.com/2013/07/29/gemba-123
Insights from Nufer Marketing Research, Inc. 8220;Gemba, 1,2,3” – 3 Steps to conducting a Gemba. Gemba 1, 2, 3 While this may sound like steps from my cha cha class, it’s actually a description of the three-step process used to implement a Gemba. You are then ready to follow the three-step process that Fujio Cho, chairman of Toyota, articulated: Go see, ask why, show respect. Let’s look at each of these steps . The advice go see or observe carefully is useless without some guidance:. Keep in mind: wait t...
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Psychology in Action: 4 Steps to Being More Creative | Nufer Blog
https://nufermr.wordpress.com/2014/01/08/ideas-on-fostering-creativity
Insights from Nufer Marketing Research, Inc. Psychology in Action: 4 Steps to Being More Creative. Might help you the next time you are seeking a creative solution to an issue. Psychology Today cites 4 steps, proven by research see the full article. For the references and a little more detail. One of these studies is from the Journal of Consumer Research. Here are the four bits of advice:. Accept the paradox that you are trying to address without stress and anxiety, see it as more of an interesting puzzl...
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Nufer Blog | Insights from Nufer Marketing Research, Inc. | Page 2
https://nufermr.wordpress.com/page/2
Insights from Nufer Marketing Research, Inc. Trends for 2013: Evolution of cross channel marketing. January 11, 2013. In 2013 we’re seeing the maturation and evolution of new forms of communication: the integration of three trends, to create a richer, differentiating, relationship with brands. Encouraging a closer relationship with customers by providing rewards for interaction with the Brand. Providing additional material with the goal of building interest, affiliation, trust and purchase. In order for ...
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11 Steps to Measuring Customer Loyalty | Nufer Blog
https://nufermr.wordpress.com/2014/01/21/11-steps-to-measuring-customer-loyalty
Insights from Nufer Marketing Research, Inc. 11 Steps to Measuring Customer Loyalty. Is your CEO breathing down you neck about building and keeping your customers? You’re not alone. In today’s world where Customer Relationship Management is paramount, most businesses are measuring customer loyalty as part of their CRM and continuous improvement processes. If you are embarking on such a journey, these are some key considerations. 1 Begin with the end in mind. 3 A rose by any other name is still a rose.
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