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Top tips for international branding. | Brandmaster
https://brandmaster.wordpress.com/2014/11/28/top-tips-for-international-branding
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. Top tips for international branding. Building brands in your own market takes time, application and sheer hard work. The world today is a small place – brands have to exist and work on a much bigger stage. This may appear a daunting prospect, but there are a few simple things that it’s critical to get right. Once these are addressed export branding becomes a much more manageable activity. November 28, 2014.
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Whitepaper 2 | Brandmaster
https://brandmaster.wordpress.com/whitepaper-2
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. Brand Dynamics and Eco-motive strategies. The key fact of course is that change in any single network node will tend to affect the brand and its perception. So does it necessarily mean we can only be reactive to change? Is the only meaningful brand strategy an organisation can apply simply to wait and see, and respond to internal or external changes to keep its brand on course? Who owns the brand? Ultimate...
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Whitepaper 1 | Brandmaster
https://brandmaster.wordpress.com/whitepaper-1
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. Brand and Corporate Personality. As Relationships systems theory. Many of the attempts to analyse and utilise brand-as-person models build upon theoretical psychological concept of personality. In the early 20. The use of scales more valid, and also allows more fine-grained analyses. Brand Personality and the Brand-as-person Model. Some examples of the types of the brand-as-person model and the types of re...
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Using the Brandmaster | Brandmaster
https://brandmaster.wordpress.com/using-the-brandmaster
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. There are four keys ways that organizations of all sizes can make use of my experience and expertise if they wish:. 8211; identifying ways to build, improve and maximise brands, and creating the strategies to make it happen. 8211; helping you and your people develop, expand and hone brand-related skills and knowledge. Leave a Reply Cancel reply. Enter your comment here. Address never made public). Enter yo...
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Three great brand tools come together. | Brandmaster
https://brandmaster.wordpress.com/2015/01/14/three-great-brand-tools-come-together
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. Three great brand tools come together. Important disciplines combine in a powerful branding approach. Sometimes it’s just a matter of timing that familiar techniques and technologies can be sparked by a catalyst arriving at the right moment. Not only does the time have to be technically right, but the intellectual and cultural environment needs to be open to the opportunities. The major challenge has been ...
brandmaster.wordpress.com
brandmaster | Brandmaster
https://brandmaster.wordpress.com/author/brandmaster
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. The day job is online marketing, branding and brand development. But I do have a life as well, and into reading, writing, music, motorcycles, hill walking, food, wine and exploring the more obscure corners of the web. When personal brands mean money – lots o. When personal brands mean money – lots of money! August 19, 2016. We need to get real psychologists back w. August 16, 2016. Large brands may spend a...
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Biography | Brandmaster
https://brandmaster.wordpress.com/biography
It's all about the brand – thoughts and ideas on branding and brand development in a digital world. Ian West was born in Manchester and originally trained in art and design before moving to London to work as art director for paperback publisher Corgi Books. Qualifying in marketing he moved up to the Midlands to start his own consultancy specialising branding and identity development with a strong international bias. And a member of the Market Research Society. And the British Psychological Society. As an...
