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Monday, February 15. The Sharing Economy is about Convenience. While the values of the sharing economy are undoubtedly admirable – community, sustainability, social equality – the one that swings it for the consumer, and moves them to act above all else, is convenience. Unless your service is super easy to use, forget it. Source: The Drum - Suzy Bashford. As Uber andAirbnb call on EU to support collaborative consumption, is it here to stay – orare we over sharing? Saturday, May 24. A summary in tweets:.

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omnimediavore | omnimediavore.blogspot.com Reviews
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Monday, February 15. The Sharing Economy is about Convenience. While the values of the sharing economy are undoubtedly admirable – community, sustainability, social equality – the one that swings it for the consumer, and moves them to act above all else, is convenience. Unless your service is super easy to use, forget it. Source: The Drum - Suzy Bashford. As Uber andAirbnb call on EU to support collaborative consumption, is it here to stay – orare we over sharing? Saturday, May 24. A summary in tweets:.
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1 publié par
2 vansan
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5 libellés consumption
6 opinion
7 sharing economy
8 keynote speaker
9 jean noël kapferer
10 libellés branding
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omnimediavore | omnimediavore.blogspot.com Reviews

https://omnimediavore.blogspot.com

Monday, February 15. The Sharing Economy is about Convenience. While the values of the sharing economy are undoubtedly admirable – community, sustainability, social equality – the one that swings it for the consumer, and moves them to act above all else, is convenience. Unless your service is super easy to use, forget it. Source: The Drum - Suzy Bashford. As Uber andAirbnb call on EU to support collaborative consumption, is it here to stay – orare we over sharing? Saturday, May 24. A summary in tweets:.

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omnimediavore: 2012-07-22

http://omnimediavore.blogspot.com/2012_07_22_archive.html

Saturday, July 28. Mobile, Dear Companion of Print. About ten days ago, the Interactive Advertising Bureau. IAB) released an in-depth research report. Link to pdf) that reveals how receptiveness to advertising and media consumption varies by device, time of day, location and gender. Even if the results are US-based, I still think it's interesting to 'travel' outside Europe to look in which way 'older' (or younger! Mobile market are evolving. Many specialists tend to focus on the use of tablets and/or sma...

2

omnimediavore: 2012-10-07

http://omnimediavore.blogspot.com/2012_10_07_archive.html

Sunday, October 7. Magazines still favorite for inspiration about deco. Some 77% of Belgian women are looking for some kind of inspiration about (interior) decoration. Despite the rise of Pinterest and TV 'makeover' programs, it seems like Belgian women still rely on 'traditional' information sources with magazines on top (29%). They were asked to mention their favorite information source when they intend to buy (interior) decoration items:. Subscribe to: Posts (Atom). Former (Advertising) Marketeer at S...

3

omnimediavore: 2012-04-22

http://omnimediavore.blogspot.com/2012_04_22_archive.html

Tuesday, April 24. Yesterday was the yearly World Book Day. Time to celebrate the written word and to encourage our closed ones to discover/to share the pleasure of reading. I've found my own way to celebrate this day and I took the time yesterday to analyze the reading behavior of Belgian women. Because reading - books or other media - is a great way to escape our daily life! Belgian women loves reading. Subscribe to: Posts (Atom). It's not the device that counts. It's the content. Never heard of it!

4

omnimediavore: 2012-06-10

http://omnimediavore.blogspot.com/2012_06_10_archive.html

Monday, June 11. Tablet vs e-Reader Owners. Now that the iPad has revolutionized the world of portable devices, what about the Kindle and Nook owners? What are tablet vs e-reader users doing on their digital device? A review of the evidence from several GfK MRI studies (US! Shared by Kathi Love. President and CEO of GfK MRI. On the last FIPP Research Forum. A meteoric growth of portable digital devices. Both kind of users are highly educated in comparison with the average US-population. Most digital devi...

5

omnimediavore: 2012-04-01

http://omnimediavore.blogspot.com/2012_04_01_archive.html

Monday, April 2. Réflexions sur l'efficacité en 2012. L'émotion est au coeur du mystère. Je suis malheureusement arrivée à la fin de l'exposé de François Attali. L'impact d'une communication repose d'abord sur des processus psychologiques". Le temps de noter la conclusion: " L'émotion est le nerf de l'impact et de la valeur d'un produit. La réponse fuse: " C'est tout à fait subsidiaire. C'est le produit qui doit être reconnu, pas la valeur émotionnelle de la création ou de la marque. Pour le citer. A...

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Monday, February 15. The Sharing Economy is about Convenience. While the values of the sharing economy are undoubtedly admirable – community, sustainability, social equality – the one that swings it for the consumer, and moves them to act above all else, is convenience. Unless your service is super easy to use, forget it. Source: The Drum - Suzy Bashford. As Uber andAirbnb call on EU to support collaborative consumption, is it here to stay – orare we over sharing? Saturday, May 24. A summary in tweets:.

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