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pinkair.com

Pink Air: Book color distribution

http://www.pinkair.com/2008/09/book-color-dist.html

Laquo; How to get on reality tv. Political fans ». A good book store is a 3D, immersive search engine and book covers are like banner ads. Each jostles against its neighbors, using its strictly limited area to convince you that it links to something interesting. September 29, 2008 in Miscellaneous. Very innovative way of arranging books. Doing it alphabetically is so predictable, plus arranging it by colour scheme in many ways makes it art, in my mind. Wish Id thought of it! October 05, 2008 at 05:57 AM.

paulisakson.typepad.com

Paul Isakson: Deepspace Presentation on Modern Brand Building

http://paulisakson.typepad.com/planning/2008/09/modern-brand-bu.html

Laquo; Digging Into Design Thinking. Confessions Of A (Fake) Mad Man ». Deepspace Presentation on Modern Brand Building. Hosted the newest iteration of Deepspace. At Bevs Wine Bar. The topic for September was Modern Brand Building and along with my presentation. Above, Adrian Ho. Each shared some excellent thinking. Adrian delivered a great talk on the evolution of branding and posed some questions. Expanding upon his earlier. Regarding the idea of Manners for the Modern Brand . With CMO turnover on the ...

shibplus.blogspot.com

SHIB+: Don't get too close!

http://shibplus.blogspot.com/2010/02/dont-get-too-close.html

Don't get too close! On Tuesday, February 09, 2010. One of the things that happens naturally as you begin to work on a brand is that you begin to learn the in's and out's of it. What every product does, what every acronym stands for, how every product was manufactured. Instead, don't learn everything about the brand you work on, be ignorant to the jargon as a customer would be, look at the market how the customer would and become closer to your customer's mindset not the mindset of the company's CEO.

shibplus.blogspot.com

SHIB+: February 2010

http://shibplus.blogspot.com/2010_02_01_archive.html

On Monday, February 22, 2010. What's the best thing since sliced bread? This is the best way.". He is the best.". That is the best.". You see "best" and phrases such as this are subjective. What is "the best" in one persons eye is not "the best" in anothers. This is something we come across heavily in our daily lives, however the. Way to do things is dependent on who is doing them and who they are speaking to. The problem in making things. Is that by doing so we become complacent,. Way, but like I said.

shibplus.blogspot.com

SHIB+: December 2009

http://shibplus.blogspot.com/2009_12_01_archive.html

Keep it simple and stop interrupting people. Easy as that. On Monday, December 07, 2009. I'm sure by now most people have seen the IKEA Facebook idea. If you haven't it's below. So, why is this idea so good and why are so many people trying to copy it? Well, because it's simple. It uses the functionality that already exists within Facebook, it isn't getting the audience to do anything complicated and it's not interrupting their usual activity. I along with Adam and Dan. Now, if I was having a conversatio...

shibplus.blogspot.com

SHIB+: September 2009

http://shibplus.blogspot.com/2009_09_01_archive.html

On Monday, September 28, 2009. Well apparently it's Confucius's birthday today or so the new Google logo of the day tells me. So, I thought how Confucius's teachings can be relevent today, 2,560 years after his birth. Not as tough as you may think. As this is a blog centred around all things brand, I got thinking and found one of his famous quotes:. I hear and I forget. I see and I remember. I do and I understand. Now how can we apply this thinking to everyday brands? Create movements, not campaigns.

shibplus.blogspot.com

SHIB+: customers are the (new) media

http://shibplus.blogspot.com/2010/01/customers-are-new-media.html

Customers are the (new) media. On Monday, January 25, 2010. Simple thought but it rings so true. Brands spend so much time to understand social media and everything around it. Twitter, Facebook, blogging.you know the usual stuff. All they really need to understand is that their current customers are the (new) media. Contrary to popular belief, brands CAN control this. How? Subscribe to: Post Comments (Atom). Welcome to my blog! Need a good creative team? Give Adam Dan a call! View my complete profile.

shibplus.blogspot.com

SHIB+: July 2010

http://shibplus.blogspot.com/2010_07_01_archive.html

On Thursday, July 01, 2010. I've moved. I'm now over at : http:/ shib.posterous.com/. Subscribe to: Posts (Atom). Welcome to my blog! This is a collection of my thoughts on brands and things I learn on a day to day basis as a junior planner. Enjoy and comment away. Need a good creative team? Give Adam Dan a call! View my complete profile. Want to get in touch? The legal bit: all views expressed are my own, no one else is involved. Employers, past or present (or even future! Follow me on Twitter.

shibplus.blogspot.com

SHIB+: The best advertising, is not advertising?

http://shibplus.blogspot.com/2009/10/best-advertising-is-not-advertising.html

The best advertising, is not advertising? On Thursday, October 22, 2009. This was an interesting point made by the AKQA founder Ajaz Ahmed, earlier this week. Increasingly people are becoming more savvy. Blocking out advertising that doesn't benifit them. Advertising is seen all around us, yet how much of is actually taken it? How much of your marketing activity sells your product or service. After all isn't this the name of the game? The best forms of advertising in this day and age is not advertising.

shibplus.blogspot.com

SHIB+: Keep it simple and stop interrupting people. Easy as that.

http://shibplus.blogspot.com/2009/12/keep-it-simple-and-stop-interrupting.html

Keep it simple and stop interrupting people. Easy as that. On Monday, December 07, 2009. I'm sure by now most people have seen the IKEA Facebook idea. If you haven't it's below. So, why is this idea so good and why are so many people trying to copy it? Well, because it's simple. It uses the functionality that already exists within Facebook, it isn't getting the audience to do anything complicated and it's not interrupting their usual activity. I along with Adam and Dan. Now, if I was having a conversatio...