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The Zoomerang Effect | Red Light Project
https://redlightproject.wordpress.com/2011/03/21/the-zoomerang-effect
The World is Made Up of Stories. Read Ours Here. Send in the clowns. Less Dogma, More Discovery →. March 21, 2011. That group may be the easiest to convert, yet, you know little about them and their behavior. You need to know not just WHAT these different groups of consumers do, but WHY they behave the way they do. Otherwise, you only know half of the story, and that half is from people who already know your brand. So Zoomerang away people! This entry was posted in Consumer Behavior. Send in the clowns.
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geaux-to brands | Red Light Project
https://redlightproject.wordpress.com/2010/01/25/geaux-to-brands
The World is Made Up of Stories. Read Ours Here. New coke, meet new pizza. Outside the bun, on the edge of credibility →. January 25, 2010. This entry was posted in Consumer Behavior. New coke, meet new pizza. Outside the bun, on the edge of credibility →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Email (Address never made public). You are commenting using your WordPress.com account. ( Log Out. Notify me of new comments via email.
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About | Red Light Project
https://redlightproject.wordpress.com/about
The World is Made Up of Stories. Read Ours Here. The Red Light Project is a modern, heretical research engine that turns hypothesis into insight and action. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Email (Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. It’s All About Context.
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The Favorite Stall | Red Light Project
https://redlightproject.wordpress.com/2011/03/29/the-favorite-stall
The World is Made Up of Stories. Read Ours Here. Less Dogma, More Discovery. An Apple A Day →. March 29, 2011. Have you ever watched people walk into a bathroom over the course of a regular work day? I have. How about the recurring weekly staff meeting? Ever notice how people sit in their “assigned seats” every time? At heart, we’re all just status-ticians. Give me the most with the least (-) and I’m in. Who says we’re not good at math? This entry was posted in Consumer Behavior. An Apple A Day →. New c...
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Send in the clowns | Red Light Project
https://redlightproject.wordpress.com/2010/02/16/send-in-the-clowns
The World is Made Up of Stories. Read Ours Here. Continental flight 1048: Service nightmare at 40,000 feet. The Zoomerang Effect →. Send in the clowns. February 16, 2010. Me: Medium coffees. Her: Anything in them? Me: Yes, cream and sugar. Her: What size? Me: Let me start at the beginning. Her: One coffee? This entry was posted in Food. Good brands going bad. Continental flight 1048: Service nightmare at 40,000 feet. The Zoomerang Effect →. One response to “ Send in the clowns. March 3, 2010 at 11:51 am.
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It’s All About Context | Red Light Project
https://redlightproject.wordpress.com/2011/04/18/its-all-about-context
The World is Made Up of Stories. Read Ours Here. An Apple A Day. It’s All About Context. April 18, 2011. We tell clients all the time, “we want to understand consumer behavior in context.” That’s why the bulk of our work is conducted in the actual retail environment where people make their decisions. We seek to decipher the parenthetical commentary, the behavior they exhibit AFTER the invisible comma in their statements. Well, what about the conditions under which those things are true? An Apple A Day.
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Red Light Project | The World is Made Up of Stories. Read Ours Here. | Page 2
https://redlightproject.wordpress.com/page/2
The World is Made Up of Stories. Read Ours Here. Newer posts →. Outside the bun, on the edge of credibility. January 27, 2010. Christine is not Pam Oliver or Robin Roberts and instead comes across like a salon potato, not a sports fan. Who are they talking to? And do they know that viewers of such videos are likely to be watching more than one video clip, perhaps every day (they’re called fans : fanatics)? Good brands going bad. January 25, 2010. New coke, meet new pizza. January 13, 2010. You’re l...
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Less Dogma, More Discovery | Red Light Project
https://redlightproject.wordpress.com/2011/03/22/less-dogma-more-discovery
The World is Made Up of Stories. Read Ours Here. The Favorite Stall →. Less Dogma, More Discovery. March 22, 2011. What we do is contextualize. This entry was posted in Consumer Behavior. The Favorite Stall →. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Email (Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. It’s All About Context.
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outside the bun, on the edge of credibility | Red Light Project
https://redlightproject.wordpress.com/2010/01/27/outside-the-bun-on-the-edge-of-credibility
The World is Made Up of Stories. Read Ours Here. Continental flight 1048: Service nightmare at 40,000 feet →. Outside the bun, on the edge of credibility. January 27, 2010. Christine is not Pam Oliver or Robin Roberts and instead comes across like a salon potato, not a sports fan. Who are they talking to? And do they know that viewers of such videos are likely to be watching more than one video clip, perhaps every day (they’re called fans : fanatics)? This entry was posted in Food. Good brands going bad.
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new coke, meet new pizza | Red Light Project
https://redlightproject.wordpress.com/2010/01/13/the-new-coke-and-old-pizza
The World is Made Up of Stories. Read Ours Here. A different kind of bankruptcy. Geaux-to brands →. New coke, meet new pizza. January 13, 2010. First rule of advertising (and revolutionaries apparently) is learning how to actually break the rules. So just because quality is considered THE de-facto rule in any single category, it truly isn’t. Otherwise there would be no Payless Shoes, street vendors selling knock-offs, or the bridal registry at Walmart. It taste like it does, not in spite of it. If th...
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