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Online Fluency

Monday, December 28, 2009. Crowdsourcing an Ad Campaign. Public relations professionals have long understood the benefits of connecting with the social media to communicate important messages and reinforce brand positioning. What’s more, just a couple of months ago, I wrote. About how one company, Del Monte, had tapped a micro-segment of consumers (dog lovers) to help with product development. Yet I must confess that even I was somewhat surprised to learn (via Ad age. Posted by Online Fluency at 12:06 PM.

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Monday, December 28, 2009. Crowdsourcing an Ad Campaign. Public relations professionals have long understood the benefits of connecting with the social media to communicate important messages and reinforce brand positioning. What’s more, just a couple of months ago, I wrote. About how one company, Del Monte, had tapped a micro-segment of consumers (dog lovers) to help with product development. Yet I must confess that even I was somewhat surprised to learn (via Ad age. Posted by Online Fluency at 12:06 PM.

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Online Fluency | onlinefluency.makovsky.com Reviews

https://onlinefluency.makovsky.com

Monday, December 28, 2009. Crowdsourcing an Ad Campaign. Public relations professionals have long understood the benefits of connecting with the social media to communicate important messages and reinforce brand positioning. What’s more, just a couple of months ago, I wrote. About how one company, Del Monte, had tapped a micro-segment of consumers (dog lovers) to help with product development. Yet I must confess that even I was somewhat surprised to learn (via Ad age. Posted by Online Fluency at 12:06 PM.

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onlinefluency.makovsky.com

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Online Fluency: This Is Facebook. What Is Your Emergency?

http://onlinefluency.makovsky.com/2009/11/this-is-facebook-what-is-your-emergency.shtml

Wednesday, November 04, 2009. This Is Facebook. What Is Your Emergency? If there were ever any need to prove that social networking and similar online tools are changing the way we think and act, especially for the children who grow up with them, this story. Should provide ample evidence. According to EMSResponder.com. This was not the first time Web 2.0 was used in lieu of 911. Earlier this year, Atlanta Councilman Kwanza Hall. Posted by Online Fluency at 12:52 PM. Links to this post:. One of the top 30...

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Online Fluency

http://onlinefluency.makovsky.com/labels/wikis.shtml

Wednesday, December 02, 2009. How Corporations Are Benefiting from the Social Media. A fascinating survey by McKinsey. Asked companies which Web 2.0 technologies were providing the biggest benefits, both internally and externally. While blogs were cited as the most useful tools bringing measurable benefits to 51% of responding companies worldwide, followed by video-sharing and social networking, at 48% each wikis, podcasts, ratings and tags were also seen as beneficial to some. Links to this post. Enter ...

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Online Fluency: Crowdsourcing an Ad Campaign

http://onlinefluency.makovsky.com/2009/12/crowdsourcing-ad-campaign.shtml

Monday, December 28, 2009. Crowdsourcing an Ad Campaign. Public relations professionals have long understood the benefits of connecting with the social media to communicate important messages and reinforce brand positioning. What’s more, just a couple of months ago, I wrote. About how one company, Del Monte, had tapped a micro-segment of consumers (dog lovers) to help with product development. Yet I must confess that even I was somewhat surprised to learn (via Ad age. Posted by Online Fluency at 12:06 PM.

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Online Fluency: Bringing Law and Order to the Wild Wild Blogosphere

http://onlinefluency.makovsky.com/2009/10/bringing-law-and-order-to-wild-wild.shtml

Monday, October 19, 2009. Bringing Law and Order to the Wild Wild Blogosphere. The FTC is proposing changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising that are intended to increase transparency in word-of-mouth marketing. The New York Times. Posted by Online Fluency at 10:27 AM. Links to this post:. Robbin Goodman is Executive Vice President and a partner at New York-based Makovsky Company. VIEW MY COMPLETE PROFILE. Subscribe to my blog. Enter your e-mail address:.

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Online Fluency: Tapping the Social Media for Product Innovation

http://onlinefluency.makovsky.com/2009/08/tapping-social-media-for-product.shtml

Tuesday, August 25, 2009. Tapping the Social Media for Product Innovation. Yes, you can unleash the power of the social media to create successful new products. Check out the video at in 3-minute Ad Age. In which Josh Bernoff. Of Forrester Research describes how Del Monte created a community called I love my dog, dogs are people too for the express purpose of dialoguing with dog ownersand not just your average, every day kind of dog owners, but the kind of dog owners who do everything with their dogs.

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specializedthinking.makovsky.com

Specialized Thinking

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Friday, March 19, 2010. How Humans Think and Behave in a Crisis. While I’m not one of those 2012 apocalypse loonies, it certainly does seem that our world is beset with more than its fair share of crises: economic meltdowns, natural disasters and random acts of violence. TIME magazine recently published a fascinating article. About how the will to survive can trump social norms in the event of a serious crisis or disaster. Author Jeffrey Kluger cites a new paper. Posted by Makovsky Company at 8:32 AM.

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Specialized Thinking

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Wednesday, April 7, 2010. Why This Internet Thing Is Never Gonna Last. It was first published in Newsweek. In 1995, but it’s all over the interweb today: The Internet? Author Clifford Stoll’s funny, grumpy essay on this most trendy and oversold community. Here are some excerpts:. We're told that multimedia will make schoolwork easy and fun. Bah. These expensive toys are difficult to use in classrooms and require extensive teacher training. How about electronic publishing? Thursday, November 12, 2009.

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onlinefluency.makovsky.com

Online Fluency

Monday, December 28, 2009. Crowdsourcing an Ad Campaign. Public relations professionals have long understood the benefits of connecting with the social media to communicate important messages and reinforce brand positioning. What’s more, just a couple of months ago, I wrote. About how one company, Del Monte, had tapped a micro-segment of consumers (dog lovers) to help with product development. Yet I must confess that even I was somewhat surprised to learn (via Ad age. Posted by Online Fluency at 12:06 PM.

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