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Making a Web Copy Blueprint | Adventory Limited
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Web Design / Usability. Making a Web Copy Blueprint. Thu, Nov 19, 2009. Copywriting for the Internet is different in that the more technical aspects of production and presentation, such as choosing the right keywords, knowledge of HTML/CSS, and meta tags, often take precedence over mastery of the written language. Considering this, I will try to come up with the fundamental elements of effective web copy. The copy that works is the copy that keep these basic ideas in mind. So what makes a good headline?