opendsp.com

OpenDSP

AdTech solution allowing you to own all the components of media RTB infrastructure. OpenDSP gives you access to the open platform RTB architecture integrated into the AdTech ecosystem. It is built on cloud infrastructure and has comprehensive tools for real-time buying, data collection, management, analytics, and optimization. Make your in-house advertising technology really work for you with SaaS model. Solve advertising inefficiency problem. Don't pay for your testing. Buy only what you need.

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OpenDSP | opendsp.com Reviews

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AdTech solution allowing you to own all the components of media RTB infrastructure. OpenDSP gives you access to the open platform RTB architecture integrated into the AdTech ecosystem. It is built on cloud infrastructure and has comprehensive tools for real-time buying, data collection, management, analytics, and optimization. Make your in-house advertising technology really work for you with SaaS model. Solve advertising inefficiency problem. Don't pay for your testing. Buy only what you need.

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OpenDSP | opendsp.com Reviews

https://opendsp.com

AdTech solution allowing you to own all the components of media RTB infrastructure. OpenDSP gives you access to the open platform RTB architecture integrated into the AdTech ecosystem. It is built on cloud infrastructure and has comprehensive tools for real-time buying, data collection, management, analytics, and optimization. Make your in-house advertising technology really work for you with SaaS model. Solve advertising inefficiency problem. Don't pay for your testing. Buy only what you need.

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opendsp.com

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OpenDSP - measurement

http://www.opendsp.com/measurement

A/B testing is the only way to measure the effectiveness of an advertising campaign. By discovering users who respond to ads and means to optimize their response, A/B testing experiments can also help optimize campaign ROI. OpenDSP offers marketers a groundbreaking technology for A/B testing experiments. Viewability of the webpage and its predicted ad in-view time. Time of the day and day of the week. Ad size and position. Number and frequency of impressions.

2

OpenDSP - data-processing

http://www.opendsp.com/data-processing

Data Warehouse and DMP. OpenDSP provides actionable access to comprehensive sets of data:. Among other customization options, the platform allows integration of marketers data into platforms data warehouse and vice-versa. Data Warehouse contains environment and tools for:.

3

OpenDSP - strategy----execution

http://www.opendsp.com/strategy----execution

In contrast to other platforms, OpenDSP clients strategy and execution are seamlessly integrated within the clients Bidder. Instead of being defined offline, within the user interface, the strategy is determined by the decision engine in real time by applying algorithms that compute the bid price for every bid request. The real-time algorithmic strategy is focused on Optimization to Marketers incremental Profit. The bidder processes bid request and augments it in real time with such data as:. Using augme...

4

OpenDSP - optimization

http://www.opendsp.com/optimization

Optimization is performed by building and then using Bid Price Models. These models are developed based on the data derived from the DMP and on the results of A/B testing experiments. Bid price is the optimal value a brand should pay for the impression to maximize incremental profit from it. Bid price modeling contains two major components:. User value modeling including. Users predicted probability to convert once on the Marketers site. Users predicted spend with the Marketer.

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OpenDSP - solutions

http://www.opendsp.com/solutions

Complete in-house solution for brands. Complete in-house solution for brands.

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AdTech solution allowing you to own all the components of media RTB infrastructure. OpenDSP gives you access to the open platform RTB architecture integrated into the AdTech ecosystem. It is built on cloud infrastructure and has comprehensive tools for real-time buying, data collection, management, analytics, and optimization. Make your in-house advertising technology really work for you with SaaS model. Solve advertising inefficiency problem. Don't pay for your testing. Buy only what you need.

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