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The folly of Google Analytics’ exit rates. Posted by Chris Stetson on Apr 2nd, 2010 4 comments. Have the Web analytics folks designing automated metric reporting for Google Analytics missed a great opportunity to improve the content management of websites? Sure, they had to simplify things to make their automated reports broadly understandable. But simplification doesn’t fully justify their handling of the Bounce Rate and % Exit rate in the Content Drilldown section of Google. Even top researchers (e....
Building your Theme Pool for Web Content
http://www.opinionpath.com/2010/01/20/building-your-theme-pool-for-web-content
Building your Theme Pool for Web Content. Posted by Chris Stetson on Jan 20th, 2010 Leave a comment. A swim in the pool is refreshing, but what if the pool is full of those critters called themes? Imagine a technology vendor that wants to win new customers by adding more informational content to its website. What themes should the new content emphasize? Or, to take one step back, which themes are candidates for emphasis? Those themes that the vendor believes will drive readers to take action, or be recep...
Market segmentation for the Web
http://www.opinionpath.com/2009/12/18/market-segmentation-for-the-web
Market segmentation for the Web. Posted by Chris Stetson on Dec 18th, 2009 Leave a comment. Market segmentation traditionally assumes that people can be segmented into groups that can be separately marketed to, based on their different product needs. Web stage of the game? This way, your web designers and copywriters can generate Web pages and content that appeal to the persona. Defined with heavy reference to their content preferences, that represent those key segments. Market Research Groups on LinkedIn.
Some ad copy-testing lessons for content copy-testing
http://www.opinionpath.com/2009/12/18/ad-copy-testing-lessons-for-content-copy-testing
Some ad copy-testing lessons for content copy-testing. Posted by Chris Stetson on Dec 18th, 2009 Leave a comment. Copywriters of ads have long been wary of how well ad copy-testing works–and not just because, like the rest of us, they are sensitive to criticism of their work. Should the writers of informational digital-content copy also be wary of copy-testing? Do the problems with ad copy-testing apply to content copy-testing? Even top researchers (e.g., Arthur Kover,. Journal of Advertising Research.
Persuasive content and Web advertising
http://www.opinionpath.com/2009/12/18/persuasive-content-and-web-advertising
Persuasive content and Web advertising. Posted by Chris Stetson on Dec 18th, 2009 Leave a comment. In the past, journalists generated content to serve one master—the public good—while advertisers generated content to serve another—the private good. Journalists’ content provided evidence that it was serving a different master by criticizing the products produced by advertisers. That aspect of the past should continue. It is to help advertisers communicate better online. Click here to cancel reply.
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Parte por parte . Viernes, 29 de abril de 2011. Por Efrain Alvarez Layme. El proceso electoral que vive nuestro país viene convirtiéndose en una pugna de intereses mediáticos, con más frecuencia estos días vemos posiciones marcadas de diferentes medios de comunicación y sectores empresariales, incluso en varios casos se ha llegado al despido de periodistas y comunicadores sociales de medios importantes. Un congreso bien fragmentado. Sinceramente desde estas páginas debo decir que el hecho de que volvamos...
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Miércoles, 17 de agosto de 2016. MADRES DE LA PLAZA (2016). Enviar por correo electrónico. Martes, 3 de diciembre de 2013. 191;Alguien no es discapacitado? Estoy buscando alguna definición de la palabra DISCAPACIDAD,. Se designa con el término de discapacidad a aquella limitación que presentan algunas personas a la hora de llevar a cabo determinadas actividades y que puede estar provocada por una deficiencia física o psíquica. 191;Será catalogada como una DISCAPACIDAD. Vamos, no me vengan con boludeces!
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Trying to make your digital content as effective as possible? Involved in producing content or social media where you can't control every word? Need to figure out what your content's core themes should be, when a dozen or more have been proposed? Dissatisfied with A/B testing? Consider using the OpinionPath solution. OpinionPath combines market research, social psychology and analytics to quickly explore dozens of possible sets of core content themes to find the set that will best meet your objectives.
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