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Brand Intelligence

Wednesday, February 3, 2010. Can a creative ad build a brand? Well, I suppose this depends on how you define “building a brand.”. Creating a brand is creating the image of the product in the marketplace. Brand building, according to the Business Directory. Is: “Enhancing a brand. Directly through advertising campaigns. And indirectly through promotions. Such as cause championing or event. There goes the brand! The brand experience also helps to enhance a brand image. Consumers today are bombarded by mill...

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Brand Intelligence | ornicomediainformation.blogspot.com Reviews

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Wednesday, February 3, 2010. Can a creative ad build a brand? Well, I suppose this depends on how you define “building a brand.”. Creating a brand is creating the image of the product in the marketplace. Brand building, according to the Business Directory. Is: “Enhancing a brand. Directly through advertising campaigns. And indirectly through promotions. Such as cause championing or event. There goes the brand! The brand experience also helps to enhance a brand image. Consumers today are bombarded by mill...

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2 s equity

3 sponsorship

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5 oresti patricios

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7 labels creativity

8 customer promise

9 marketing

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Brand Intelligence | ornicomediainformation.blogspot.com Reviews

https://ornicomediainformation.blogspot.com

Wednesday, February 3, 2010. Can a creative ad build a brand? Well, I suppose this depends on how you define “building a brand.”. Creating a brand is creating the image of the product in the marketplace. Brand building, according to the Business Directory. Is: “Enhancing a brand. Directly through advertising campaigns. And indirectly through promotions. Such as cause championing or event. There goes the brand! The brand experience also helps to enhance a brand image. Consumers today are bombarded by mill...

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ornicomediainformation.blogspot.com

1

Brand Intelligence: April 2009

http://ornicomediainformation.blogspot.com/2009_04_01_archive.html

Wednesday, April 29, 2009. Nando’s campaign featuring Julius Malema was nothing short of inspired, creating significant publicity and brand loyalty by getting the nation talking chicken. By Oresti Patricios, CEO OrnicoGroup. Nando’s Malema viral advertising campaign got the whole of South Africa talking chicken, but the huge brand win for Nando’s has been the huge amount of credible editorial publicity secured and the massive drive to support the brand in social media. The ad drew an outcry from the ANC ...

2

Brand Intelligence: November 2009

http://ornicomediainformation.blogspot.com/2009_11_01_archive.html

Monday, November 9, 2009. Brands lose millions in bungled ad broadcasts. Research released by Ornico, a company I am a shareholder in, shows TV error rates for broadcast commercials are climbing and that advertisers are losing millions from mistakes made by local stations. The release shows that advertisers could be losing millions from commercials that had not been broadcast or had been broadcast erroneously. The data released by Ornico represents a sample of some 9,213 adverts flighted on SABC 1, 2, 3 ...

3

Brand Intelligence: February 2010

http://ornicomediainformation.blogspot.com/2010_02_01_archive.html

Wednesday, February 3, 2010. Can a creative ad build a brand? Well, I suppose this depends on how you define “building a brand.”. Creating a brand is creating the image of the product in the marketplace. Brand building, according to the Business Directory. Is: “Enhancing a brand. Directly through advertising campaigns. And indirectly through promotions. Such as cause championing or event. There goes the brand! The brand experience also helps to enhance a brand image. Consumers today are bombarded by mill...

4

Brand Intelligence: Brands lose millions in bungled ad broadcasts

http://ornicomediainformation.blogspot.com/2009/11/brands-lose-millions-in-bungled-ad.html

Monday, November 9, 2009. Brands lose millions in bungled ad broadcasts. Research released by Ornico, a company I am a shareholder in, shows TV error rates for broadcast commercials are climbing and that advertisers are losing millions from mistakes made by local stations. The release shows that advertisers could be losing millions from commercials that had not been broadcast or had been broadcast erroneously. The data released by Ornico represents a sample of some 9,213 adverts flighted on SABC 1, 2, 3 ...

5

Brand Intelligence: Razorfish, Ogilvy PR Launch Social Media Measurement tool

http://ornicomediainformation.blogspot.com/2009/07/razorfish-ogilvy-pr-launch-social-media.html

Tuesday, July 14, 2009. Razorfish, Ogilvy PR Launch Social Media Measurement tool. Social networking has always been really difficult to measure and evaluate. Without proper evaluation tools agencies and clients are skeptical about investing in a marketing project. I believe that Ogilvy PR and Razorfish therefore decided to launch a new measurement tool in order to please their clients. Advertising Age describes Razorfish’s. They go on to describe Ogilvy PR’s solution. Ogilvy PR today will also launch a ...

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Brand Intelligence

Wednesday, February 3, 2010. Can a creative ad build a brand? Well, I suppose this depends on how you define “building a brand.”. Creating a brand is creating the image of the product in the marketplace. Brand building, according to the Business Directory. Is: “Enhancing a brand. Directly through advertising campaigns. And indirectly through promotions. Such as cause championing or event. There goes the brand! The brand experience also helps to enhance a brand image. Consumers today are bombarded by mill...

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