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The O&Y Tech Marketing Blog

Observations about the current state of B2B technology marketing and demand creation, for small and mid-sized organizations.

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The O&Y Tech Marketing Blog | oytech.blogspot.com Reviews
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Observations about the current state of B2B technology marketing and demand creation, for small and mid-sized organizations.
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1 david z orban
2 links
3 o&y website
4 blog archive
5 image management
6 micromanagement
7 october
8 about me
9 subscribe to blog
10 posts
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The O&Y Tech Marketing Blog | oytech.blogspot.com Reviews

https://oytech.blogspot.com

Observations about the current state of B2B technology marketing and demand creation, for small and mid-sized organizations.

INTERNAL PAGES

oytech.blogspot.com oytech.blogspot.com
1

The O&Y Tech Marketing Blog: Micromanagement

http://oytech.blogspot.com/2014/04/micromanagement.html

MARKETING AUTOMATIONB2B Marketers Taking a Lesson . Trenton, NJ, United States. View my complete profile. Monday, April 7, 2014. Useful about something. And, usually, sharing that knowledge can be incredibly valuable, in most any. Context, be it business or personal. The problem comes when that "sharing" of knowledge becomes a mandate: "I only want you to to it this. Way, because this way is the way that I. You know, "I only want you to to it this. Way, because this way is the way that I heard.

2

The O&Y Tech Marketing Blog: May 2010

http://oytech.blogspot.com/2010_05_01_archive.html

Some Common Mistakes in Planning for Your Startup. Trenton, NJ, United States. View my complete profile. Friday, May 21, 2010. Some Common Mistakes in Planning for Your Startup. Not formalizing your planning process. This entails documenting both your planning and. Not doing a sufficiently deep dive into the competitive landscape. It amazes me how folks can invest so much ego into their company or product as to be blinded to the realities of the marketplace. Sure, you may think your product is the gr...

3

The O&Y Tech Marketing Blog: March 2010

http://oytech.blogspot.com/2010_03_01_archive.html

Why are there all those words on your website? Trenton, NJ, United States. View my complete profile. Thursday, March 25, 2010. Why are there all those words on your website? A prospective client of mine who is looking at a possible website overhaul posed this question to me today: "I noticed that most of the web sites you build are very busy. lots of columns and a lot of words/sentences.". I thought about his question, and what follows is my reply:. I presume that prospective clients spend time on my.

4

The O&Y Tech Marketing Blog: March 2009

http://oytech.blogspot.com/2009_03_01_archive.html

Is Mobile Marketing right for your B2B business? Trenton, NJ, United States. View my complete profile. Friday, March 27, 2009. Is Mobile Marketing right for your B2B business? It really depends on what it is that you're attempting to accomplish. Are you looking to merely promote an existing brand, or to provide additional information to an existing (or target) audience? Optimize your website content for the mobile experience. I regularly use my BlackBerry to conduct searches when I'm on the train. An...

5

The O&Y Tech Marketing Blog: February 2011

http://oytech.blogspot.com/2011_02_01_archive.html

Is Social Media Killing Email? Trenton, NJ, United States. View my complete profile. Thursday, February 24, 2011. Is Social Media Killing Email? A recent study by ComScore. In fact, Gartner. Goes as fas as to say that, by 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. Posted by David Z Orban. Links to this post. Subscribe to: Posts (Atom).

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TOTAL PAGES IN THIS WEBSITE

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LINKS TO THIS WEBSITE

oydesign.com oydesign.com

O&Y Design | Home

http://www.oydesign.com/index.html

Corporate Identity and Branding. Marketing services for start-ups and early-stage technology companies. Understanding your market and planning for the competitive landscape. Position yourself as distinct from your competitors and set the stage for thought-leadership. Make complex concepts and technologies understandable to both technical and non-technical audiences. Building websites that are visually sophisticated, highly-informative, and user-friendly. Landing Page for NIP Group. Brochure for NIP Group.

oydesign.com oydesign.com

Portfolio Samples

http://www.oydesign.com/personetics_corpid.html

Corporate Identity and Branding. Corporate Identity for Personetics. Corporate Identity developed for Personetics, a provider of predictive customer interactions technology for financial services institutions. Trenton, NJ, USA.

oydesign.com oydesign.com

O&Y Portfolio

http://www.oydesign.com/portfolio-3-columns.html

Corporate Identity and Branding. NIP Group Corporate Website. Web / demand creation. Web / demand creation. Web / demand creation. Web / demand creation. NIP Programs Overview Brochure. Demand generation / collateral / branding. NIP Programs Webcast Invitation. Demand generation / web. Last Chance Studio and Gallery Logo. Demand creation / branding / web. NIP Programs Tabletop Display. Demand creation / branding / miscellaneous. NIP Programs Marketing Email. Demand creation / branding / web.

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Branding & Corporate Identity

http://www.oydesign.com/corpid.html

Corporate Identity and Branding. Branding and Corporate Identity. Representing yourself to your customers. At O&Y, we take great pride in our corporate ID and brand development work, ad we think you will, too. To learn more about how O&Y can help your business build a strong brand identity, give us a call at 609 586 4286. Or drop us an email. And let's see if we can help! What our clients are saying. EVP of Product Management. Trenton, NJ, USA.

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Portfolio Samples

http://www.oydesign.com/accusource_corpid1.html

Corporate Identity and Branding. Logotype for Accusource, LLC. This is a logotype developed for Accusource, LLC., provider of critical outsourcing solutions to users of Advent Software's AXYS and APX back office operations. Trenton, NJ, USA.

oydesign.com oydesign.com

Portfolio Samples

http://www.oydesign.com/nip_website1.html

Corporate Identity and Branding. Corporate Website for NIP Group. This is the corporate website done for NIP Group, a national insurance program administrator. Trenton, NJ, USA.

oydesign.com oydesign.com

Portfolio Samples

http://www.oydesign.com/corpdata_brochure1.html

Corporate Identity and Branding. Corporate brochure for CorpData's EntityManager software, an enterprise workflow solution for corporate formation specialists and the legal industry. Trenton, NJ, USA.

oydesign.com oydesign.com

O&Y Founder David Z Orban

http://www.oydesign.com/our-team.html

Corporate Identity and Branding. Our success - and that of our clients - is driven by experience. Having to create branding, positioning and messaging for a new product in an unfamiliar vertical still gets his heart pumping, and while today's startups are typically technology-based, the excitement is the same. From Creative Direction to Marketing Management. Versatile, Collaborative, and Hands-On. Give me a call at 609 203 4211. Or drop us an email. Trenton, NJ, USA.

oydesign.com oydesign.com

Portfolio Samples

http://www.oydesign.com/corpdata_website1.html

Corporate Identity and Branding. Corporate website for CorpData, provider of enterprise workflow solutions to corporate formation specialists and the legal industry, nationwide. Trenton, NJ, USA.

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The O&Y Tech Marketing Blog

MARKETING AUTOMATIONB2B Marketers Taking a Lesson . Trenton, NJ, United States. View my complete profile. Monday, April 7, 2014. Do You Even Know What Your Company Looks Like to Your Customers? I spent some time working with a company that sells what is essentially a commoditized product, utilizing an indirect distribution channel of independent sales reps. Unhappy Customers Tend to Become Former Customers. Institutional Myopia Creates Blind Spots. Phone or online, keep your initial survey short and to t...

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