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Packaging: The Forgotten Medium | More powerful than advertising, but more often overlooked

More powerful than advertising, but more often overlooked

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Packaging: The Forgotten Medium | More powerful than advertising, but more often overlooked | packagingtheforgottenmedium.wordpress.com Reviews
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Packaging: The Forgotten Medium | More powerful than advertising, but more often overlooked | packagingtheforgottenmedium.wordpress.com Reviews

https://packagingtheforgottenmedium.wordpress.com

More powerful than advertising, but more often overlooked

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A World Without Packaging | Packaging: The Forgotten Medium

https://packagingtheforgottenmedium.wordpress.com/2012/04/23/a-world-without-packaging-9

Packaging: The Forgotten Medium. More powerful than advertising, but more often overlooked. A World Without Packaging. April 23, 2012. Any time I hear concerns voiced in the press about solid waste, the first items that springs to mind is most often packaging. It isn’t biodegradable. It isn’t reusable. It’s excessive. It’s wasteful. It’s unnecessary. In short, it isn’t valued – at least by the media who help form consumer opinion. From → 1. Larr; The Package is the New Product. Leave a Reply Cancel reply.

2

A World Without Packaging | Packaging: The Forgotten Medium

https://packagingtheforgottenmedium.wordpress.com/2012/04/23/a-world-without-packaging-11

Packaging: The Forgotten Medium. More powerful than advertising, but more often overlooked. A World Without Packaging. April 23, 2012. Any time I hear concerns voiced in the press about solid waste, the first items that springs to mind is most often packaging. It isn’t biodegradable. It isn’t reusable. It’s excessive. It’s wasteful. It’s unnecessary. In short, it isn’t valued – at least by the media who help form consumer opinion. From → 1. Larr; A World Without Packaging. Leave a Reply Cancel reply.

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Plastic Packaging Boosts Sales … and boosts profits even more! | Packaging: The Forgotten Medium

https://packagingtheforgottenmedium.wordpress.com/2011/03/10/plastic-packaging-boosts-sales-and-boosts-profits-even-more

Packaging: The Forgotten Medium. More powerful than advertising, but more often overlooked. Plastic Packaging Boosts Sales … and boosts profits even more! March 10, 2011. My association with PINE-SOL. Liquid cleaner was another key factor in becoming passionate about the power of packaging. I joined Cyanamid’s Shulton division in a marketing role and spent my first year there working on OLD SPICE. The company’s flagship brand. Used as a disinfecting and deodorizing agent. This solvent would dissolve ...

4

The Package is the New Product | Packaging: The Forgotten Medium

https://packagingtheforgottenmedium.wordpress.com/2012/04/17/the-package-is-the-new-product

Packaging: The Forgotten Medium. More powerful than advertising, but more often overlooked. The Package is the New Product. April 17, 2012. Tags: New product development. Back in September 2010 I wrote about examples where the packaging IS the product. In that post, most of the products were image brands, and for these, packaging is ultimately what communicates, if not forms, the brand image. I may not have posted much for the past year, but I. From → 1. A World Without Packaging →.

5

Packaging’s Role in the First Moment of Truth | Packaging: The Forgotten Medium

https://packagingtheforgottenmedium.wordpress.com/2012/10/17/packagings-role-in-the-first-moment-of-truth

Packaging: The Forgotten Medium. More powerful than advertising, but more often overlooked. Packaging’s Role in the First Moment of Truth. October 17, 2012. I’ve been reading some articles about Moments of Truth in consumers’ interactions with products, a concept attributed to a 2005 marketing study by Procter and Gamble. I broad terms, the First Moment of Truth is when the consumer first encounters the product in the store; the Second Moment of Truth is when the consumer starts using the product. Of loo...

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Packaging: The Forgotten Medium. More powerful than advertising, but more often overlooked. Packaging’s Role in the First Moment of Truth. October 17, 2012. I’ve been reading some articles about Moments of Truth in consumers’ interactions with products, a concept attributed to a 2005 marketing study by Procter and Gamble. I broad terms, the First Moment of Truth is when the consumer first encounters the product in the store; the Second Moment of Truth is when the consumer starts using the product. Of loo...

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