panoptika.wordpress.com
Remember the 80’s? These Opportunities for Innovation Still Hold Up | The View From Here
https://panoptika.wordpress.com/2015/01/12/remember-the-80s-these-opportunities-for-innovation-still-hold-up
The View From Here. Panoptika = seeing everything. Because your context is critical. January 12, 2015. Remember the 80’s? These Opportunities for Innovation Still Hold Up. Megann has been re-reading Peter Drucker’s classic,. It’s interesting to see the predictions (hmm…in the 80’s, innovation and entrepreneurship were the future that would save the economy – sound familiar? We help our clients explore opportunities. The unexpected (What happened in your business that surprised you in 2014? And tagged ent...
skviggle.com
ProductCamp Atlantic 2014 | None | skviggle
http://www.skviggle.com/blog/files/ProductCamp_Atlantic_2014.html
Strategic thinking and tactical help. A day of learning, laughs, and great people! In Halifax, Nova Scotia with the goal of fostering a vibrant community around the product management discipline. To put on the 25th Oct event. With a critical mass of sponsors (. In place we were able to include free refreshments and event t-shirts for all the participants. The week running up to the event was the usual rushing about to get things done, but by the morning of 25th Oct we were set! Registration and voting ra...
futurepharma.wordpress.com
Marketing Online: Why a Canadian Campaign? | Future Pharma Marketing Blog
https://futurepharma.wordpress.com/2009/04/20/marketing-online-why-a-canadian-campaign
Future Pharma Marketing Blog. Posted by: Greg Rice. April 20, 2009. Marketing Online: Why a Canadian Campaign? The noise about online marketing is deafening. More and more Canadian Pharma marketers are paying closer attention to this rapidly evolving medium. Some are already enjoying the benefits of first-hand experience, fine-tuning their online campaign based on data generated by a wealth of measurement tools available (see Google Analytics. Won’t they just go to. Answer: Yes, some customers. This coul...
futurepharma.wordpress.com
Five Digital Non-Personal Promotion Best Practices | Future Pharma Marketing Blog
https://futurepharma.wordpress.com/2011/11/22/five-digital-non-personal-promotion-best-practices
Future Pharma Marketing Blog. Posted by: Greg Rice. November 22, 2011. Five Digital Non-Personal Promotion Best Practices. To level-set, this is how I define NPP:. Brand commercialization initiatives that. Involve the sales force as the primary communication channel. Here are five best practices to consider when developing your next digital NPP initiative:. Create credible, peer-delivered content. Make the interactive, online experience. This requires us as Pharma marketers to relinquish control of the t...
futurepharma.wordpress.com
What Canadian Pharma Can Learn From Tropicana | Future Pharma Marketing Blog
https://futurepharma.wordpress.com/2010/03/25/what-canadian-pharma-can-learn-from-tropicana
Future Pharma Marketing Blog. Posted by: Greg Rice. March 25, 2010. What Canadian Pharma Can Learn From Tropicana. If you have not seen this 60 second TV spot, take a moment:. I don’t know about you, but the “warm fuzzy” that I felt after seeing this spot for the first time was very powerful and inspirational. This is an orange juice company! They squeeze fruit into a carton and sell it! Improve the quality of people’s lives….even save lives on a daily basis? No…that would be. Industry). What they. Basis...
futurepharma.wordpress.com
Social Media Primer #2: Patient Social Networks | Future Pharma Marketing Blog
https://futurepharma.wordpress.com/2009/07/06/social-media-primer-2-patient-social-networks
Future Pharma Marketing Blog. Posted by: Greg Rice. July 6, 2009. Social Media Primer #2: Patient Social Networks. Has enabled millions of patients worldwide to join the conversation with others who may be living with the same disease. While there has been a mass proliferation of these Patient Social Networks (PaSNs) over the last 18 months, they can be grossly divided into two groups: 1) 3rd Party and 2) Brand Sponsored. No pharma involvement from inception, but have attracted pharma sponsors). Of PaSNs...
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