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A/B split test: cartoons vs photos | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/2012/04/10/ab-split-test-cartoons-vs-photos
Skip to primary content. Skip to secondary content. A/B split test: cartoons vs photos. April 10, 2012. For the past 2 years, our Movie Collector product page has shown a picture of me standing in front of my own DVD collection. Similarly, the Book Collector home had a picture of my wife Sytske and her book collection. So we replaced the photos with the cartoon characters, without split-testing. Recently, while staring at our website, I started wondering: was this really a good idea? Well, I was glad I f...
alwinhoogerdijk.com
autoresponders | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/tag/autoresponders
Skip to primary content. Skip to secondary content. What I learned about email marketing… the hard way. October 19, 2012. I have written about email marketing. Many times before. It is an important tool for selling more software, both to prospects / trial users (using auto-responder email sequences) and to your existing customers (with newsletters and sales campaigns). And today, I am going to write about it again. Because in the past 3 weeks I learned a lot. Continue reading →. March 31, 2010. Which app...
alwinhoogerdijk.com
My new product Manula is live! | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/2013/02/13/my-new-product-manula-is-live
Skip to primary content. Skip to secondary content. My new product Manula is live! February 13, 2013. We have been working on this for 10 months, but finally the big day is here:. My new product Manula is live! In short: Manula is a subscription based web-application for creating, publishing and tracking online manuals. We have created Manula to make it easier to create online manuals and help files. But more importantly, the application has been designed to make manual maintenance. Then consider subscri...
alwinhoogerdijk.com
smiling | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/tag/smiling
Skip to primary content. Skip to secondary content. A/B/C split test: The power of a smile. October 23, 2012. An A/B split test I did in April this year showed that for my Collectorz.com landing pages, photos of real people worked better than cartoons. So the completely new site design. I created in June features large header images showing either me or my wife standing in front of our movie and book collections, like this:. What would happen if the landing page had a smiling Alwin instead?
alwinhoogerdijk.com
manula | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/tag/manula
Skip to primary content. Skip to secondary content. My new product Manula is live! February 13, 2013. We have been working on this for 10 months, but finally the big day is here:. My new product Manula is live! Continue reading →. First screens of the Manula topic editor and tracking features. January 25, 2013. Alas, no Manula launch yet this week. The app is completely ready for release, but sadly I am the bottleneck myself, as I’m completely swamped with CLZ releases at the moment. January 11, 2013.
alwinhoogerdijk.com
infusionsoft | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/tag/infusionsoft
Skip to primary content. Skip to secondary content. What I learned about email marketing… the hard way. October 19, 2012. I have written about email marketing. Many times before. It is an important tool for selling more software, both to prospects / trial users (using auto-responder email sequences) and to your existing customers (with newsletters and sales campaigns). And today, I am going to write about it again. Because in the past 3 weeks I learned a lot. Continue reading →. March 31, 2010. Which app...
alwinhoogerdijk.com
Manula: how it all started | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/2012/09/13/manula-how-it-all-started
Skip to primary content. Skip to secondary content. Manula: how it all started. September 13, 2012. As I’ve announced last week. I am working on a new product, Manula, a tool for creating online manuals. But how did I end up in the market of manual authoring tools. Why did I choose this particular area for my new challenge? Well, like many software ideas, it started with a problem I was running into myself. The Collectorz.com software manuals. At Collectorz.com, this awkward process just didn’t...Not a d...
alwinhoogerdijk.com
Marketing | AlwinHoogerdijk.com
http://www.alwinhoogerdijk.com/category/marketing
Skip to primary content. Skip to secondary content. First screens of the Manula topic editor and tracking features. January 25, 2013. Alas, no Manula launch yet this week. The app is completely ready for release, but sadly I am the bottleneck myself, as I’m completely swamped with CLZ releases at the moment. Oh well, no hurries. Live next week? Continue reading →. Using Manula for Collectorz.com. January 11, 2013. My new product Manula. So, knowing the history of the tool, who do you think is Manula̵...