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Fully Booked!

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, November 21, 2006. Charisma: Seven Keys to Developing the Magnetism that Leads to Success. By Tony Alessandra, Ph. D. 999, Published by Warner Business Books. Got a very healthy 4 Stars based on the fact that while predictable it was at least humorous, this guide makes a virtue of understanding and appreciating humour but has none of its own. In an effort to be positive (another step on the path to a charismatic life) it is...

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Fully Booked! | patmcparland.blogspot.com Reviews

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Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, November 21, 2006. Charisma: Seven Keys to Developing the Magnetism that Leads to Success. By Tony Alessandra, Ph. D. 999, Published by Warner Business Books. Got a very healthy 4 Stars based on the fact that while predictable it was at least humorous, this guide makes a virtue of understanding and appreciating humour but has none of its own. In an effort to be positive (another step on the path to a charismatic life) it is...

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Fully Booked! | patmcparland.blogspot.com Reviews

https://patmcparland.blogspot.com

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, November 21, 2006. Charisma: Seven Keys to Developing the Magnetism that Leads to Success. By Tony Alessandra, Ph. D. 999, Published by Warner Business Books. Got a very healthy 4 Stars based on the fact that while predictable it was at least humorous, this guide makes a virtue of understanding and appreciating humour but has none of its own. In an effort to be positive (another step on the path to a charismatic life) it is...

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patmcparland.blogspot.com

1

Fully Booked!: February 2006

http://patmcparland.blogspot.com/2006_02_01_archive.html

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, February 28, 2006. Harry Potter's Brand Magic. 799, Published by Cyan Books. In this book Stephen Brown has put together a very witty and readable account of the creation of the Harry Potter series and how it has transformed into a worldwide franchise that’s on track to make its creator the first ever billionaire authoress. Brown argues that Harry Potter has been a commodity since the day JK lifted the pen. With so many gui...

2

Fully Booked!: POP: Truth and Power at the Coca-Cola Company

http://patmcparland.blogspot.com/2006/11/pop-truth-and-power-at-coca-cola.html

Business Book Reviews by Pat McParland, as Published in The News Letter. Monday, November 13, 2006. POP: Truth and Power at the Coca-Cola Company. By Constance L. Hays. 799, Published by Arrow Books. In the event, the free soda fountain won the day and I made myself sick, but the fascination with this most iconic of brands remained. The author’s obvious sympathy for the old style bottling companies and their connection to communities is clear throughout. Her account of the emergence of the huge, cons...

3

Fully Booked!: December 2005

http://patmcparland.blogspot.com/2005_12_01_archive.html

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, December 13, 2005. How to Buy, Sell and Profit on eBay: Kick Start Your Home-Based Business in Just 30 Days. 799, Published by Collins Lifestyle. What he has put together here is part practical guide to eBay, part guide to starting a business and part good ‘old-fashioned’ internet evangelism. His story is compelling and his enthusiasm is infectious. His description of the power of eBay and his ideas about its potent...By Je...

4

Fully Booked!: The Pig that Wants to be Eaten and ninety nine other thought experiments

http://patmcparland.blogspot.com/2006/09/pig-that-wants-to-be-eaten-and-ninety.html

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, September 26, 2006. The Pig that Wants to be Eaten and ninety nine other thought experiments. 1499, Published by Granta. The good folks at the News Letter give me a pretty free rein here if I see a book that I think might be interesting, or if a reader suggests something they think we’ll like, then it’s met the criteria for review. Not one that you’d necessarily want to bring to the beach, it is a very challenging half hour...

5

Fully Booked!: The Power of Charm: How to win anyone over in any situation

http://patmcparland.blogspot.com/2006/08/power-of-charm-how-to-win-anyone-over.html

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, August 22, 2006. The Power of Charm: How to win anyone over in any situation. By Brian Tracy and Ron Arden. 899, Published by AMACOM. The bottom line for those hoping to become a Charmer is a very simple secret: make others feel important! The authors take this as a starting point and then equip us with techniques to achieve this in our daily professional, family and romantic lives. By ‘techniques’ they’re not talking a...

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Fully Booked!

Business Book Reviews by Pat McParland, as Published in The News Letter. Tuesday, November 21, 2006. Charisma: Seven Keys to Developing the Magnetism that Leads to Success. By Tony Alessandra, Ph. D. 999, Published by Warner Business Books. Got a very healthy 4 Stars based on the fact that while predictable it was at least humorous, this guide makes a virtue of understanding and appreciating humour but has none of its own. In an effort to be positive (another step on the path to a charismatic life) it is...

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