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Patrick Powers is an experienced professional in digital marketing and communications, specializing in strategy, social media, SEO, and measurement.

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Home - Patrick J Powers | patrickjpowers.com Reviews

https://patrickjpowers.com

Patrick Powers is an experienced professional in digital marketing and communications, specializing in strategy, social media, SEO, and measurement.

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3 Things to Remember for a Web Team of One – Patrick J Powers

http://patrickjpowers.com/3-things-to-remember-for-a-web-team-of-one

3 Things to Remember for a Web Team of One. 3 Things to Remember for a Web Team of One. May 1, 2015. It’s true there’s no I in team. But there’s also no team in solo manager. When I started working on the web in higher education, there wasn’t much of an organizational framework around me. Control of the university’s online presence was up for grabs a hot potato bouncing between the Information Technology and Marketing and Communications departments. So what’s a web team of one to do? Think about what mig...

2

Success or Mess? It Could Depend on the Information Architecture – Patrick J Powers

http://patrickjpowers.com/project-success-or-mess-it-could-depend-on-the-information-architecture

It Could Depend on the Information Architecture. It Could Depend on the Information Architecture. April 18, 2014. The primary benefits of a well-constructed information architecture (IA) are generally understood. A good information architecture creates clear paths for website visitors, makes a site easier to navigate, and enhances the user experience. But this blog post isn’t about the primary benefits of information architecture. A good IA translates project work into understandable terms. Sometimes the...

3

Managing a Site of 1,000 Homepages – Patrick J Powers

http://patrickjpowers.com/managing-a-site-of-1000-homepages

Managing a Site of 1,000 Homepages. Managing a Site of 1,000 Homepages. December 28, 2014. Can you put this on the homepage? Anyone who has spent any time managing a college or university website is sure to have received this question more than once. Perhaps the response should be Which homepage? Every page is your homepage. Don’t believe the data? Check for yourself. Google Analytics provides an easy-to-find report on landing pages under the Behavior Site Content tab. If you follow these three principle...

4

Higher Ed Leaders on Social Media – Patrick J Powers

http://patrickjpowers.com/higher-ed-leaders-on-social-media

Higher Ed Leaders on Social Media. Higher Ed Leaders on Social Media. January 29, 2015. Higher ed leaders are increasingly seeking support from their marketing and communications teams in order to more effectively engage and communicate on social media. Why Do Some Pages Rank Higher on Google than Others? Managing a Site of 1,000 Homepages. Http:/ www.patrickjpowers.com. Leave a Reply Cancel reply. St Louis, MO 63119. 5 SEO Tactics Beyond Content and Keywords. Content Marketing’ Is No Longer Enough.

5

Why Do Some Pages Rank Higher on Google than Others? – Patrick J Powers

http://patrickjpowers.com/why-do-some-pages-rank-higher-on-google-than-others

Why Do Some Pages Rank Higher on Google than Others? Why Do Some Pages Rank Higher on Google than Others? January 30, 2015. Everyone wants their respective web pages to rank No. 1 on a Google search engine results page. But what does it take to get there? Ranking high on a results page requires more than killing it with keywords. It takes a systematic and strategic approach that considers page structure, HTML markup, site speed, and server performance. Let’s look at an example. Links to the Department of...

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10 rising voices of influence in Digital Marketing!

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10 Rising Voices Of Influence In Digital Marketing! August 3, 2015. Why is it that the whole world of Digital Marketing gravitates only to a handful of blogs by the “big guns” of the industry. When there is a wealth of opinion, wisdom, ideas, inspirations and rising influence among what Brian Solis calls the “Magic Middle” of the blog world? Just see who I found for my round-up of “the smarter ones” and the articles of theirs I’ve picked as my favorites! Kyle Lacy in his own words:. Patrick Powers in his...

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