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paulwould.com - Marketing blog by Paul Wood

Marketing blog by Paul Wood. June 24, 2015. Today’s a sad day. Not only has Pharrell Williams been speaking at Cannes Lions as if he is a philosopher. But Ogilvy and Mather’s Twitter account diligently shared it with the part of the world lucky enough not to be there. To provide some context. Ogily and Mather is the agency that was born out of David Ogilvy’s passion for clear and creative communication. Ogilvy is heralded as one of the greatest copywriters in the history of copywriting. We also know, mor...

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Marketing blog by Paul Wood. June 24, 2015. Today’s a sad day. Not only has Pharrell Williams been speaking at Cannes Lions as if he is a philosopher. But Ogilvy and Mather’s Twitter account diligently shared it with the part of the world lucky enough not to be there. To provide some context. Ogily and Mather is the agency that was born out of David Ogilvy’s passion for clear and creative communication. Ogilvy is heralded as one of the greatest copywriters in the history of copywriting. We also know, mor...

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paulwould.com - Marketing blog by Paul Wood | paulwould.com Reviews

https://paulwould.com

Marketing blog by Paul Wood. June 24, 2015. Today’s a sad day. Not only has Pharrell Williams been speaking at Cannes Lions as if he is a philosopher. But Ogilvy and Mather’s Twitter account diligently shared it with the part of the world lucky enough not to be there. To provide some context. Ogily and Mather is the agency that was born out of David Ogilvy’s passion for clear and creative communication. Ogilvy is heralded as one of the greatest copywriters in the history of copywriting. We also know, mor...

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paulwould.com

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Twitter for all - paulwould.com

http://www.paulwould.com/twitter-for-all

Marketing blog by Paul Wood. July 7, 2013. I attended Marketing Week Live. The first presentation was by a man who works for Twitter. He was a big fan of Twitter. You name it, he had a cliché for it. One of his big success stories was that of Oreo. During the Superbowl 2012 was a power cut. As you’d expect, the lights went out. Being night-time, it was dark. Within half an hour Oreo had tweeted:. 8220;You can still dunk in the dark” – accompanied by a picture of an Oreo cookie in the dark. And it can onl...

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Fake It Until You Become It - Amy Cuddy | Paulwould.com

http://www.paulwould.com/fake-become-amy-cuddy

Marketing blog by Paul Wood. Fake it until you become it. March 6, 2014. Amy Cuddy is a social psychologist. In 2012 she delivered a TEDTalk. That has since had over 15 million views online. As of December 2013, Cuddy’s talk ranked as the fifth most watched TEDTalk ever. When she was 19 Cuddy was involved in a serious car accident. She was thrown from the car and sustained life-changing head injuries. Having always identified herself as being smart this was especially tough news to take. She told Cuddy t...

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Processes Archives - paulwould.com

http://www.paulwould.com/category/processes

Marketing blog by Paul Wood. June 24, 2015. Today’s a sad day. Not only has Pharrell Williams been speaking at Cannes Lions as if he is a philosopher. But Ogilvy and Mather’s Twitter account diligently shared it with the part of the world lucky enough not to be there. To provide some context. Ogily and Mather is the agency that was born out of David Ogilvy’s passion for clear and creative communication. Ogilvy is heralded as one of the greatest copywriters in the history of copywriting. We also know, mor...

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Paul Wood

http://www.paulwould.com/author/paul-wood

Marketing blog by Paul Wood. All posts by Paul Wood. Ugly Babies and Hungry Beasts. June 22, 2015. I’m reading Creativity Inc. by Ed Catmull at the moment. It’s fantastic, the best book on working in a creative environment I’ve ever read, and I’ve read literally some. The whole book is fantastic, but one chapter in particular stands out. It is a chapter about finding balance. Balance between the need to keep a team busy, yet allow them the space to come up with new ideas. So they need protecting. Catmull...

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Social Media Marketing Archives - paulwould.com

http://www.paulwould.com/category/online-marketing/social-media-marketing

Marketing blog by Paul Wood. Category Archives: Social Media Marketing. Twitter, the BBC and fast news. July 19, 2013. Apparently Twitter is a popular source of breaking news. When something happens whitenesses grab their phones and tweet. Probably before they call 999. As soon as the tweet is sent, it is live. Viewable by anyone, anywhere in the world. A few carefully placed hashtags and the tweet can cause quite the storm. It is certainly a delicious prospect for news junkies everywhere. These news org...

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paulwould.com

paulwould.com - Marketing blog by Paul Wood

Marketing blog by Paul Wood. June 24, 2015. Today’s a sad day. Not only has Pharrell Williams been speaking at Cannes Lions as if he is a philosopher. But Ogilvy and Mather’s Twitter account diligently shared it with the part of the world lucky enough not to be there. To provide some context. Ogily and Mather is the agency that was born out of David Ogilvy’s passion for clear and creative communication. Ogilvy is heralded as one of the greatest copywriters in the history of copywriting. We also know, mor...

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