pauravshukla.blogspot.com
PerspectivesPaurav Shukla is a global management consultant, academic, and researcher in the field of marketing, luxury consumption, international marketing and entrepreneurship.
http://pauravshukla.blogspot.com/
Paurav Shukla is a global management consultant, academic, and researcher in the field of marketing, luxury consumption, international marketing and entrepreneurship.
http://pauravshukla.blogspot.com/
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Perspectives | pauravshukla.blogspot.com Reviews
https://pauravshukla.blogspot.com
Paurav Shukla is a global management consultant, academic, and researcher in the field of marketing, luxury consumption, international marketing and entrepreneurship.
pauravshukla.blogspot.com
Perspectives: August 2008
http://pauravshukla.blogspot.com/2008_08_01_archive.html
My perspective on various avenues of knowledge especially in the field of management and marketing. Subscribe to my newsletter. Enter your email address:. Luxury consumption and relatively little impact of. Managing luxury brands in recession. Friday, August 29, 2008. Luxury consumption and relatively little impact of recession: added evidence. In the earlier blog on ' Luxury consumption: will it be affected by recession. And Hermès bolstered confidence that sales were not been maintained at the expense ...
Perspectives: May 2009
http://pauravshukla.blogspot.com/2009_05_01_archive.html
My perspective on various avenues of knowledge especially in the field of management and marketing. Subscribe to my newsletter. Enter your email address:. Luxury brands in recession: Developing a better va. Friday, May 01, 2009. Luxury brands in recession: Developing a better value proposition and luxury brand strategy. Commenting on my last post on ' luxury value propositions. As I stated in my earlier blogs ( Managing luxury brands in recession. And ( Gucci's response. Uniqueness of the luxury product/...
Perspectives: June 2011
http://pauravshukla.blogspot.com/2011_06_01_archive.html
My perspective on various avenues of knowledge especially in the field of management and marketing. Subscribe to my newsletter. Enter your email address:. Why luxury brands need to go back to basics? Sunday, June 12, 2011. Why luxury brands need to go back to basics? Consumers make a social statement when using luxury brands. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. Same was the case with Gucci. However, it...
Perspectives: April 2009
http://pauravshukla.blogspot.com/2009_04_01_archive.html
My perspective on various avenues of knowledge especially in the field of management and marketing. Subscribe to my newsletter. Enter your email address:. Luxury marketing: adapting value propositions. Impulsive buying behaviour in recession. Tuesday, April 14, 2009. Luxury marketing: adapting value propositions. How do you convince a consumer to buy luxury products? In consumer research terms we may ask, 'what is the underlying motivation for this discreet or stealth luxury consumption among consumers?
Perspectives: June 2008
http://pauravshukla.blogspot.com/2008_06_01_archive.html
My perspective on various avenues of knowledge especially in the field of management and marketing. Subscribe to my newsletter. Enter your email address:. Service failure II: Norwich Union (Indesit Washing. Wednesday, June 11, 2008. Service failure II: Norwich Union (Indesit Washing Machine). In my earlier blog entry AO(HEL)L., I stated that I shall be discussing two more service disasters and a case of service recovery. Well, here I am writing about another service failure from a service company. The en...
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Marketing discussions: November 2008
http://mktgdiscussions.blogspot.com/2008_11_01_archive.html
A blog about discussion relating to the world of marketing. Share your views. Blogumulus by Roy Tanck. Tuesday, 25 November 2008. All the posts of this blog has been moved to http:/ pauravshukla.blogspot.com. If you wish to know how to move your blogger blog (including comments) to another blog address, visit http:/ viewsaboutviews.blogspot.com/2008/11/how-to-export-or-import-blogger.html. Bookmark this post with:. Posted by Dr. Paurav Shukla. Subscribe to: Posts (Atom).
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Perspectives
My perspective on various avenues of knowledge especially in the field of management and marketing. Subscribe to my newsletter. Enter your email address:. Why luxury brands need to go back to basics? Sunday, June 12, 2011. Why luxury brands need to go back to basics? Consumers make a social statement when using luxury brands. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. Same was the case with Gucci. However, it...
Paurav Shukla – Marketing, Research, International marketing, Luxury marketing and more…
PauravShukla.com (Marketing, Research, Luxury, Branding and more.). Product & brand management for luxury goods. Strategic Planning & Marketing. Marketing in international context. Consulting & Training. Naming and shaming obesity, not the person : negative attitudes towards obesity leads to eating healthily but diet plans may backfire. Monday, 20 March 2017. Synthetic diamonds are forever too, or are they! Monday, 21 November 2016. They are not all same (Part 2): Differences in Asian Luxury Consumption.
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