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P.B. Huber Analysis & Research

PBH Uses Anthropological Skills to help you. Map your market and Understand your customers. Who needs PBH Mapping? What do you do with PBH Mapping? How does PBH Mapping work? Who needs PBH Ethnography? How do they use PBH Ethnography? How does PBH Ethnography work? Our president has a PhD in anthropology, with extensive ethnographic experience in Papua New Guinea and teaching experience in a number of graduate programs, including Princeton, New York University, Notre Dame, and University of Virginia.

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P.B. Huber Analysis & Research | pbhuber.com Reviews

https://pbhuber.com

PBH Uses Anthropological Skills to help you. Map your market and Understand your customers. Who needs PBH Mapping? What do you do with PBH Mapping? How does PBH Mapping work? Who needs PBH Ethnography? How do they use PBH Ethnography? How does PBH Ethnography work? Our president has a PhD in anthropology, with extensive ethnographic experience in Papua New Guinea and teaching experience in a number of graduate programs, including Princeton, New York University, Notre Dame, and University of Virginia.

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pbhuber.com pbhuber.com
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P. B. Huber Analysis & Research, Inc.

http://www.pbhuber.com/Ethno.html

Voice of the Customer. Ethnography and Market Knowledge. So what role can ethnography play in the creation of market knowledge through research? An ethnographic approach probably has a better fit for some situations than others - especially markets or segments that comprise something like “distinctive communities.”. The operative word is conversation. A fully-baked ethnography has 5 elements:. Is a thorough review of what is thought to be known already about the situation. Sets parameters for who will be...

2

P. B. Huber Analysis & Research, Inc.

http://www.pbhuber.com/Articles.html

Voice of the Customer. Sampling in the Digital Age. The Way Forward - Blogs. P B Huber Analysis and Research, Inc. 114 N 2nd Street, Richmond, VA 23219 (804) 644-8741.

3

P. B. Huber Analysis & Research, Inc.

http://www.pbhuber.com/Mapping.html

Voice of the Customer. Maps and Market Action. In contemporary life, maps are used primarily to get to places. The most familiar maps are transportation maps, mainly road maps. These need to be highly detailed and very accurate. Life is very frustrating when they are not. Maps can be a key element in the market analytic process. A table of values by state or counties, containing the same information, would not enable you to see the same picture, would not give you the same sense of pattern. Identifying t...

4

P. B. Huber Analysis & Research, Inc.

http://www.pbhuber.com/Voice.html

Voice of the Customer. Voice of the Customer: Insight Through Listening. It is always good to understand what customers want. Many companies that make specialized products or deliver specialized services can benefit from a special approach to market research - the focus and control of ethnographic study - to develop their sense of the customer. Better qualified / smaller samples to deliver more representative customer panels and. Focused, give-and-take interviews that mean better communication.

5

P. B. Huber Analysis & Research, Inc.

http://www.pbhuber.com/Patterns.html

Voice of the Customer. Market Place Geography: Perspective Through Mapping. It is always good to know where your customers are. The customers for many specialized or niche markets are not found everywhere but are often concentrated in a number of specific places – possibly small and scattered areas. If your company sells to these customers, you can benefit from analytic maps that give you a sense of the market terrain - Where is the high ground and your place in it? Where are you strong? Rdquo; One thing...

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P.B. Huber Analysis & Research

PBH Uses Anthropological Skills to help you. Map your market and Understand your customers. Who needs PBH Mapping? What do you do with PBH Mapping? How does PBH Mapping work? Who needs PBH Ethnography? How do they use PBH Ethnography? How does PBH Ethnography work? Our president has a PhD in anthropology, with extensive ethnographic experience in Papua New Guinea and teaching experience in a number of graduate programs, including Princeton, New York University, Notre Dame, and University of Virginia.

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