pcsabovethecloud.blogspot.com

Above the Cloud

Tuesday, 22 May 2012. Brands leading the race for engagement. It was 2006 when Facebook and Twitter started hitting the masses (I recall the discussions suggesting nothing would replace MySpace) just before the rise of the Smartphone, and well before the birth of the tablet (I also recall being rhetorically asked “who on earth would want one of them? A lot of publishers have opted for the page turning route – we personally feel digital has a lot more to offer than that, we see digital as being a wh...

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Above the Cloud | pcsabovethecloud.blogspot.com Reviews

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Tuesday, 22 May 2012. Brands leading the race for engagement. It was 2006 when Facebook and Twitter started hitting the masses (I recall the discussions suggesting nothing would replace MySpace) just before the rise of the Smartphone, and well before the birth of the tablet (I also recall being rhetorically asked “who on earth would want one of them? A lot of publishers have opted for the page turning route – we personally feel digital has a lot more to offer than that, we see digital as being a wh...

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Above the Cloud | pcsabovethecloud.blogspot.com Reviews

https://pcsabovethecloud.blogspot.com

Tuesday, 22 May 2012. Brands leading the race for engagement. It was 2006 when Facebook and Twitter started hitting the masses (I recall the discussions suggesting nothing would replace MySpace) just before the rise of the Smartphone, and well before the birth of the tablet (I also recall being rhetorically asked “who on earth would want one of them? A lot of publishers have opted for the page turning route – we personally feel digital has a lot more to offer than that, we see digital as being a wh...

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pcsabovethecloud.blogspot.com

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Above the Cloud: March 2012

http://pcsabovethecloud.blogspot.com/2012_03_01_archive.html

Monday, 19 March 2012. Print v Digital - The Debate Goes On. Digital publishing is growing. Not only are publishers achieving growth in their web audience, for example the Daily Mail’s Mail Online growing daily traffic by 12.3% in October last year, but figures for smart phones and tablets are also on the up, with Conde Nast announcing a 268% digital subscription increase last year too. We are a sponsor of Digital Ad Lab. Full details of the discussion can be found here. But the panel shared the same vie...

2

Above the Cloud: Brands leading the race for engagement

http://pcsabovethecloud.blogspot.com/2012/05/brands-leading-race-for-engagement.html

Tuesday, 22 May 2012. Brands leading the race for engagement. It was 2006 when Facebook and Twitter started hitting the masses (I recall the discussions suggesting nothing would replace MySpace) just before the rise of the Smartphone, and well before the birth of the tablet (I also recall being rhetorically asked “who on earth would want one of them? A lot of publishers have opted for the page turning route – we personally feel digital has a lot more to offer than that, we see digital as being a wh...

3

Above the Cloud: Looking for the PCX Factor...

http://pcsabovethecloud.blogspot.com/2012/01/looking-for-pcx-factor.html

Tuesday, 24 January 2012. Looking for the PCX Factor. We’ve not yet reached the end of January, but it feels like we’ve had an extraordinarily busy 2012 already. That’s partly down to a rush of activity in our Marketing department where we’ve said goodbye to one bright young thing, welcomed another and begun the search for two more. Currently occupying Rachel’s seat in the Marketing office, if not her role, is local lad Russell Booth, who has joined us as an intern with a mission to research potent...

4

Above the Cloud: June 2011

http://pcsabovethecloud.blogspot.com/2011_06_01_archive.html

Monday, 27 June 2011. History repeating in search for efficiencies. A while back I was having a discussion with a colleague about what exactly it was in newspaper production that was totally nailed down. That’s to say big and heavy and hard to shift. We got it down to plate-makers and presses. Everything else was totally transportable – and that included people. There had to be a quicker way and there was. It’s not all onwards and upwards, however. The trouble with the desktop revolution was th...That ma...

5

Above the Cloud: August 2011

http://pcsabovethecloud.blogspot.com/2011_08_01_archive.html

Wednesday, 24 August 2011. Anytime, Anyplace, Anywhere. Social media’s a great way of stirring the pot on ideas, which, I suppose is exactly why we’re here. The other day, Wan-Ifra retweeted a link to an article by the noted media commentator and Guardian blogger, Roy Greenslade, who was himself passing on some information from another respected media figure, Peter Sands. Peter had made the comments first in his blog (. Http:/ sandsmediaservices.blogspot.com/. In his piece, Peter says: Subs don't all hav...

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Above the Cloud

Tuesday, 22 May 2012. Brands leading the race for engagement. It was 2006 when Facebook and Twitter started hitting the masses (I recall the discussions suggesting nothing would replace MySpace) just before the rise of the Smartphone, and well before the birth of the tablet (I also recall being rhetorically asked “who on earth would want one of them? A lot of publishers have opted for the page turning route – we personally feel digital has a lot more to offer than that, we see digital as being a wh...

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